Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show
Big Podcast – Grow Your Podcast Audience, Build Listener Loyalty, and Get Everybody Talking About Your Show

Author: David Hooper

Publisher: Big Podcast

Published: 2019-03-12

Total Pages: 326

ISBN-13: 1608428885

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Is it worth doing a podcast if nobody listens? You started your podcast because you want to: - Spread an important message - Share your passion - Make money But your podcast hasn’t quite taken off like you thought it would. What happened? This book is for podcasters who can’t quite figure out what they’re doing wrong (and are ready to do things right). You’ll learn: - Why your “natural personality” may be repelling to people and how to make it attract listeners to your podcast like a magnet (See p198) - What to do when a company tries to “lowball” you on advertising fees (do nothing, except send them the email on p424) - It’s easy to screw up an interview. To be sure you don’t run into any problems, use my “guest contract” on p311. - A six-word “trick” (learned from a 20-year radio veteran) that will instantly make you a better host (it’s on p210) - 9 reasons to kill an interview before it happens – ignore these “red flags” and you’ll be sorry (p299) - What Victoria’s Secret models know about podcasting (even though you never hear them talk) – this lesson starts on p208! - Nervous on the mic? You have lots of company – 75% of podcasters to be exact. I give you a 5-step way to cure your “stage fright” on p229. - If you’re scared of getting bad reviews, don’t worry – I have three simple ways to handle critics on p236 (two of which can turn critics into fans) - Why copying top podcasters may be killing your podcast (I share the story on p116) and how to develop a podcasting style that works for you (and will attract more listeners) - My 3-step “episode teaser” formula – it’s boring, but it works (get it on p110) - Thinking of doing a “daily” podcast? You must read p103 before you start. - Want to impress a guest? See the chapter starting on p321 for my 3-step followup “ritual” that will make being on your podcast unforgettable (and encourage guests to promote your episodes) And that’s just the start … This book contains my complete system on how to attract listeners, deliver your message effectively, and build a big podcast. You can't build a big podcast on "hope." But you can build a big podcast. And if you’re ready to do just that, read this book.

How to Make Great Radio
How to Make Great Radio

Author: David Lloyd

Publisher: Biteback Publishing

Published: 2015-05-19

Total Pages: 180

ISBN-13: 1849549346

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There is no such thing as perfect radio - and therein lies its delicious unpredictability. In fact, so charming is this quality that 90 per cent of UK adults tune into the medium every week. Like many things, radio done well sounds effortless. It is not. Producing great radio is partly down to instinct and partly down to learning then mastering the basics. Drawing upon his thirty years spent working with some of the finest talents in British radio, David Lloyd shares a plethora of valuable tips and tricks of the trade in this unique and authoritative guide to broadcasting success. Covering speech and music formats, local and national stations, technical and artistic skills, content and style considerations, and much, much more, this how-to is essential and accessible reading for all - whether you are taking your tentative first steps in radio or refreshing your existing industry knowledge. Lloyd's hugely entertaining selection of anecdotes, examples, research, insight and pointers sets out to bottle the very essence of memorable radio, determining the factors that differentiate a truly great broadcaster from a distinctly average one, and helping budding hopefuls achieve their radio goals.

How to Get Into Television Radio and New Media
How to Get Into Television Radio and New Media

Author: Mike Hollingsworth

Publisher: A&C Black

Published: 2004-10-01

Total Pages: 226

ISBN-13: 1441158189

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*One-stop guide to everything one needs to know to break into Television, Radio, and Newmedia This book is a one stop resource for anyone aiming for the highly sought after jobs in television and radio. It explains exactly what a prospective employee needs to know: how the media industries work, what range of jobs is available and what each job entails, and what one needs to do to land the job of your choice. *Also available: How to Get Into Marketing and PR

Starting Your Career in Broadcasting
Starting Your Career in Broadcasting

Author: Chris Schneider

Publisher: Simon and Schuster

Published: 2010-06-29

Total Pages: 219

ISBN-13: 1581158017

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Starting Your Career in Broadcasting is the complete guide to breaking into this competitive field--and staying there. It’s packed with advice from top personalities including Bob Costas, Chris Berman, Larry King, Jim Lampley, Bob Kingsley, Rene Syler, Troy Aikman, plus station managers and other broadcasting pros, all sharing stories of how they got their start in broadcasting. Often hilarious, sometimes moving, always insightful, these anecdotes offer first-hand guidance on making the right career choices. Chapters explore specific on-air and behind-the-scenes jobs; broadcasting schools and what they teach; what news and program directors seek in job applicants; tips for being effective on the air; how an aspiring broadcaster can buy airtime; weathering the ups and downs of a competitive industry; and much more. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Charles Herrold, Inventor of Radio Broadcasting
Charles Herrold, Inventor of Radio Broadcasting

Author: Gordon Greb

Publisher: McFarland

Published: 2015-09-11

Total Pages: 260

ISBN-13: 0786483598

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Still broadcasting today, the world's first radio station was invented by Charles Herrold in 1909 in San Jose, California. His accomplishment was first documented in a notarized statement written by him and published in the Electro-Importing Company's 1910 catalog: "We have given wireless phone concerts to amateur wireless men throughout the Santa Clara Valley." Being the first to "broadcast" radio entertainment and information to a mass audience puts him at the forefront of modern day mass communication. This biography of Charles Herrold focuses on how he used primitive technology to get on the air. Today it is a 50,000-watt station (KCBS, in San Francisco). The authors describe Herrold's story as one of early triumph and final failure, the story of an "everyman," an individual who was an innovator but never received recognition for his work and, as a result, died penniless. His most important work was done between 1912 and 1917, and following World War I, he received a license and operated station KQW for several years before running out of money. Herrold then worked as a radio time salesman, an audiovisual technician for a high school, and a janitor at a local naval facility, still telling anyone who would listen to him that he was the father of radio. The authors also consider some other early inventors, and the directions that their work took.

Ham Radio For Dummies
Ham Radio For Dummies

Author: H. Ward Silver

Publisher: John Wiley & Sons

Published: 2021-04-20

Total Pages: 56

ISBN-13: 1119695600

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Respond to the call of ham radio Despite its old-school reputation, amateur radio is on the rise, and the airwaves are busier than ever. That’s no surprise: being a ham is a lot of fun, providing an independent way to keep in touch with friends, family, and new acquaintances around the world—and even beyond with its ability to connect with the International Space Station! Hams are also good in a crisis, keeping communications alive and crackling during extreme weather events and loss of communications until regular systems like cell phones and the internet are restored. Additionally, it’s enjoyable for good, old-fashioned tech geek reasons—fiddling with circuits and bouncing signals off the ionosphere just happens to give a lot of us a buzz! If one or more of these benefits is of interest to you, then good news: the new edition of Ham Radio For Dummies covers them all! In his signature friendly style, longtime ham Ward Silver (Call Sign NØAX)—contributing editor with the American Radio Relay League—patches you in on everything from getting the right equipment and building your station (it doesn’t have to be expensive) to the intricacies of Morse code and Ohm’s law. In addition, he coaches you on how to prepare for the FCC-mandated licensing exam and tunes you up for ultimate glory in the ham radio hall of fame as a Radiosport competitor! With this book, you’ll learn to: Set up and organize your station Communicate with people around the world Prep for and pass the FCC exam Tune into the latest tech, such as digital mode operating Whether you’re looking to join a public service club or want the latest tips on the cutting edge of ham technology, this is the perfect reference for newbies and experts alike—and will keep you happily hamming it up for years!

Reality Radio
Reality Radio

Author: John Biewen

Publisher: Univ of North Carolina Press

Published: 2010-03-15

Total Pages: 223

ISBN-13: 0807895660

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Over the last few decades, the radio documentary has developed into a strikingly vibrant form of creative expression. Millions of listeners hear arresting, intimate storytelling from an ever-widening array of producers on programs including This American Life, StoryCorps, and Radio Lab; online through such sites as Transom, the Public Radio Exchange, Hearing Voices, and Soundprint; and through a growing collection of podcasts. Reality Radio celebrates today's best audio documentary work by bringing together some of the most influential and innovative practitioners from the United States, Canada, the United Kingdom, and Australia. In these nineteen essays, documentary artists tell--and demonstrate, through stories and transcripts--how they make radio the way they do, and why. Whether the contributors to the volume call themselves journalists, storytellers, even audio artists--and although their essays are just as diverse in content and approach--all use sound to tell true stories, artfully. Contributors: Jad Abumrad Jay Allison damali ayo John Biewen Emily Botein Chris Brookes Scott Carrier Katie Davis Sherre DeLys Lena Eckert-Erdheim Ira Glass Alan Hall Natalie Kestecher The Kitchen Sisters Maria Martin Karen Michel Rick Moody Joe Richman Dmae Roberts Stephen Smith Sandy Tolan

Beyond Powerful Radio
Beyond Powerful Radio

Author: Valerie Geller

Publisher: Taylor & Francis

Published: 2012-07-26

Total Pages: 538

ISBN-13: 1136023933

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Beyond Powerful Radio is a complete guide to becoming a powerful broadcast communicator on radio or internet! This how-to cookbook is for broadcasters who want to learn the craft and improve. This practical and easy-to-read book, filled with bullet lists, offers techniques to learn everything from how to produce and host a show, to news gathering, coverage of investigative and breaking stories, writing and delivering the commercial copy and selling the air time. With contributions from over 100 top experts across all broadcast fields, Beyond Powerful Radio offers techniques, advice and lessons to build original programming, for news, programming, talk shows, producers, citizen journalism, copy writing, sales, commercials, promotions, production, research, fundraising, and more. Plus: Tips to assemble a winning team; to develop, build, and market your brand; get your next job in broadcasting, effectively promote your product; increase sales; write and produce commercials; raise money with your station; deal with creative burnout and manage high ego talent; and to research and grow your audience. Never be boring! Get, keep, and grow audiences through powerful personality, storytelling, and focus across any format. Tried-and-true broadcast techniques apply to the myriad forms of audio broadcast available today, including Web radio and podcasting. While the technology and delivery systems change, the one constant is content! Listeners, viewers, and surfers want to be entertained, informed, inspired, persuaded, and connected with powerful personalities, and storytellers. A full Instructor Manual is available with complete lesson plans for broadcast instructors - course includes Audio Production/Radio Programming/Management/Broadcast Journalism. The Instructor Manual is available for download here: http://cw.routledge.com/textbooks/9780240522241/

Presenting on TV and Radio
Presenting on TV and Radio

Author: Janet Trewin

Publisher: Taylor & Francis

Published: 2013-06-26

Total Pages: 263

ISBN-13: 1136024093

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Aspiring radio and TV presenters will benefit from the informative and entertaining guidance provided by accomplished presenter, Janet Trewin. Presenting on TV and Radio is packed with illustrations, practical exercises and insider tips for improving your presentation skills and breaking into this competitive industry. Based on the principle that all successful presentation on TV and radio is dependent on uniform skills applicable to both mediums, the book begins by explaining basics such as appearance, authority, body language, diction, scriptwriting, deadlines, technology and working with a co-presenter. Valuable insights into key employment issues such as sexism, ageism, racism and disability are also offered. The different requirements of TV and radio presentation are then examined, focusing on each specialist area in detail and with tips from professionals in the business. These include: presenting news in the studio as an anchor and as a reporter on the road; current affairs and features involving live and recorded material; DJ'ing; light entertainment (e.g. game shows and personality programmes); sports presentation; children's programmes; foreign broadcasters and those broadcasting to worldwide audiences.