Guzziology has been called the bible for owning, operating, maintaining, servicing, repairing, updating, and modifying Moto Guzzi motorcycles. It has been continually updated for over a quarter of a century. Author Dave Richardson has 34 years of experience working in Moto Guzzi dealerships. Guzziology has been purchased by Guzzisti in all 50 US states, all 10 Canadian provinces, all 7 continents (Yes, someone ordered a copy from Antarctica!), and over 40 countries. This is the latest version, Version 9.
The Complete Book of Moto Guzzi: 100th Anniversary Edition, Every Model Since 1921, written by respected motorcycle expert Ian Falloon, offers enthusiasts a thorough review of Guzzi’s storied 100-year history via all of its production models. The oldest European motorcycle manufacturer in continuous production, Italy's Moto Guzzi has built some of the most iconic motorcycles ever produced. Established in 1921, the company is one of the most traditional motorcycle makers and also one of the most innovative. Carlo Guzzi's first engine design, a horizontal single, defined Moto Guzzi's road-going motorcycles for the company's first 45 years. In the 1950s, Moto Guzzi experienced tremendous success in Grand Prix motorcycle racing. Today, Moto Guzzi has a higher profile than ever, thanks to its popularity among enthusiast celebrities like Ewan McGregor. This new edition of The Complete Book of Moto Guzzi includes a 100th anniversary introduction, new photography, and additional pages to cover the newest models from 2018 to 2020. All of Moto Guzzi’s production models are covered in detail, including the groundbreaking Falcone, the V-8 Grand Prix racers, the V7 Sport, the Ambassador, the Eldorado, the Le Mans, the Daytona, right up to today’s the complete range of modern bikes including the V7, Griso, Stelvio, and V9. Celebrate a century of iconic Moto Guzzi machines, model by stunning model.
This book tells the story of one of the world’s most innovative, beloved, and famous motorcycle manufacturers on its 100th anniversary. In 1921, Giorgio Parodi founded Moto Guzzi with the mechanic Carlo Guzzi. The purpose of the company was to design innovative motorcycles in the Mandello del Lario headquarters on Lake Como, where the factory still stands today. Moto Guzzi bikes immediately stood out for their high performance and technical sophistication. Their greatness was proven by competition wins, and these sporting triumphs were accompanied by commercial success that made Moto Guzzi the most important motorcycle manufacturer in Italy. These victories did not happen by chance, but were the result of continuous innovation. The company soon decided to withdraw from competitions because of its “manifest superiority” and instead focused on production. It has since continued to churn out iconic innovations and models, like the California, which was chosen by the LAPD for their patrols. Moto Guzzi is no longer just a motorcycle but, like Harley-Davidson, it has become a style, a philosophy and a sign of belonging to the Guzzi tribe that unites movie stars like Ewan McGregor with acclaimed designers like Tom Dixon, musicians like Billy Joel, and astronauts such as Paolo Nespoli.
Dave Richardson bought his first motorcycle at 14. He wasn't much of a racer but wanted motorcycles to be his life. After a few odd jobs, he became a partner in newly-forming Moto International, and in no time, was thrust into running it. "It's a motorcycle shop. How hard can it be?" How hard indeed? Dave thought the hard part would be attracting customers. He never dreamed of the unexpected challenges. In these pages, the author of Guzziology tells the surprising story of dealing with banks, motorcycle manufacturers and distributors, defense contractors, finance companies, the public, and the EPA. He tells of fixing problems ignored by manufacturers, advocating for improvements in bikes, and trying to get distributors to fix customer's bikes. His career in motorcycle shops spanned 34 years, representing at various times Aprilia, Cagiva, Ducati, Husqvarna, Hyosung, KTM, Laverda, MuZ, and Ural. But always, Moto Guzzi.
"This book, a polished, winding meditation on the theory and fractiousness of motorcycles, celebrates both their eccentric history and the wary pleasures of touring."—The New Yorker In a book that is "a must for anyone who has loved a motorcycle" (Oliver Sacks), Melissa Pierson captures in vivid, writerly prose the mysterious attractions of motorcycling. She sifts through myth and hyperbole: misrepresentations about danger, about the type of people who ride and why they do so. The Perfect Vehicle is not a mere recitation of facts, nor is it a polemic or apologia. Its vivid historical accounts-the beginnings of the machine, the often hidden tradition of women who ride, the tale of the defiant ones who taunt death on the racetrack-are intertwined with Pierson's own story, which, in itself, shows that although you may think you know what kind of person rides a motorcycle, you probably don't.
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Dave Richardson bought his first motorcycle at 14. He wasn't much of a racer but wanted motorcycles to be his life. After a few odd jobs, he became a partner in newly-forming Moto International, and in no time, was thrust into running it. "It's a motorcycle shop. How hard can it be?" How hard indeed. Dave thought the hard part would be attracting customers. He never dreamed of the unexpected challenges. In these pages, the author of Guzziology tells the surprising story of dealing with banks, motorcycle manufacturers and distributors, defense contractors, finance companies, the public, and the EPA. He tells of fixing problems ignored by manufacturers, advocating for improvements in bikes, and trying to get distributors to fix customer's bikes. His career in motorcycle shops spanned 34 years, representing at various times Aprilia, Cagiva, Ducati, Husqvarna, Hyosung, KTM, Laverda, MuZ, and Ural. But always, Moto Guzzi.Recommendation:During the 1990's, I was in Mandello del Lario, Italy as part of the Moto Guzzi design team and Dave was in Seattle Washington trying to keep his Moto Guzzi shop solvent. Despite the distance, our paths crossed often. Dave was frequently invited to the Guzzi factory and became an advisor to the management. Dave is a great storyteller and this one is fascinating. It's about five decades of a life dedicated to motorcycles, starting as a kid drooling over the bikes in a motorcycle shop and ending as a savvy businessman using all his skills to keep his motorcycle shop alive. It's about a love for the sport bordering on obsession, about adversity and perseverance. If you have ever thought that the owner of your local bike shop selling those gorgeous, expensive Italian motorcycle might be stuffing money under his mattress then this tale could change your thinking. If you have ever wondered what it might be like to be a motorcycle shop owner then this book is for you too.Dr. John WittnerUS middleweight/open Endurance and Pro Twins Champion,Motorcycle engineer, and former Moto Guzzi technical consultant
