Guerrilla Publishing

Guerrilla Publishing

Author: Derek Murphy

Publisher: Createspace Independent Publishing Platform

Published: 2017-01-24

Total Pages: 152

ISBN-13: 9781542722414

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TRAIN THE INTERNET TO SELL BOOKS FOR YOU Book marketing doesn't need to be an exhausting hamster wheel of promotion and publicity. Put your book sales on autopilot... so you can focus on writing your next bestseller. FAST AND EFFECTIVE BOOK MARKETING This book is a crash course on some of the more creative book marketing strategies I've discovered in my first year of publishing fiction. It will provide simple, actionable, measurable steps to publishing a high quality book quickly, doing only as much marketing as is necessary to launch your book like a rock star, and keep it selling enough to support you while you write another. I only mention the things I actually use, that I know work, and ignore options that don't get results. We'll discuss paid advertising, release strategies, pricing and pre-orders, book giveaways, how to target your audience, viral exposure and press coverage, marketing hacks, and how to reach your first $1000 on Kindle. LAUNCH BIG EVEN IF YOU'RE STARTING SMALL Guerrilla is a style of warfare intended to surprise and harass enemies. It can also mean using unconventional and usually inexpensive means to generate interest or raise concern among the public. That's basically how I'll use it: book marketing strategies from the trenches to help you win the publishing war. However, instead of "surprise and harass" I will focus on "surprise and delight." First you need to show up and get in front of the right people. Then you need to surprise and delight them. You need to be remarkable enough to be noticed. Few authors are using these strategies (yet) so it's relatively easy to outrank your competition, get more visibility and reach new readers.


Guerrilla Marketing for Writers

Guerrilla Marketing for Writers

Author: Jay Conrad Levinson

Publisher: Morgan James Publishing

Published: 2010-01-01

Total Pages: 253

ISBN-13: 1600377599

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Build your career as a successful author with this proven, no-nonsense guide to marketing your own books. In today’s competitive publishing marketplace, the battle begins before a new book even hits the shelves. An author needs to deploy every weapon in their marketing arsenal to get ahead of the competition. Guerrilla Marketing for Writers is packed with proven insights and advice, it details a hundred “Classified secrets” that will help authors sell their work before and after it’s published. Having sold over twenty-one million of his own Guerilla Marketing books, Jay Conrad Levinson has mastered the art of connecting with readers and booksellers. Now he shares his practical low-cost and no-cost marketing techniques to help authors design their own powerful strategy for strengthening their proposals, promoting their books, and maximizing their sales.


Guerrilla Marketing

Guerrilla Marketing

Author: Alexander L. Fattal

Publisher: University of Chicago Press

Published: 2018-12-10

Total Pages: 325

ISBN-13: 022659064X

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Brand warfare is real. Guerrilla Marketing details the Colombian government’s efforts to transform Marxist guerrilla fighters in the FARC into consumer citizens. Alexander L. Fattal shows how the market has become one of the principal grounds on which counterinsurgency warfare is waged and postconflict futures are imagined in Colombia. This layered case study illuminates a larger phenomenon: the convergence of marketing and militarism in the twenty-first century. Taking a global view of information warfare, Guerrilla Marketing combines archival research and extensive fieldwork not just with the Colombian Ministry of Defense and former rebel communities, but also with political exiles in Sweden and peace negotiators in Havana. Throughout, Fattal deftly intertwines insights into the modern surveillance state, peace and conflict studies, and humanitarian interventions, on one hand, with critical engagements with marketing, consumer culture, and late capitalism on the other. The result is a powerful analysis of the intersection of conflict and consumerism in a world where governance is increasingly structured by brand ideology and wars sold as humanitarian interventions. Full of rich, unforgettable ethnographic stories, Guerrilla Marketing is a stunning and troubling analysis of the mediation of global conflict.


Guerrilla Girls: The Art of Behaving Badly

Guerrilla Girls: The Art of Behaving Badly

Author: Guerrilla Girls

Publisher: Chronicle Books

Published: 2020-10-06

Total Pages: 196

ISBN-13: 1452175845

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Guerrilla Girls: The Art of Behaving Badly is the first book to catalog the entire career of the Guerrilla Girls from 1985 to present. The Guerrilla girls are a collective of political feminist artists who expose discrimination and corruption in art, film, politics, and pop culture all around the world. This book explores all their provocative street campaigns, unforgettable media appearances, and large-scale exhibitions. • Captions by the Guerrilla Girls themselves contextualize the visuals. • Explores their well-researched, intersectional takedown of the patriarchy In 1985, a group of masked feminist avengers—known as the Guerrilla Girls—papered downtown Manhattan with posters calling out the Museum of Modern Art for its lack of representation of female artists. They quickly became a global phenomenon, and the fearless activists have produced hundreds of posters, stickers, and billboards ever since. • More than a monograph, this book is a call to arms. • This career-spanning volume is published to coincide with their 35th anniversary. • Perfect for artists, art lovers, feminists, fans of the Guerrilla Girls, students, and activists • You'll love this book if you love books like Wall and Piece by Banksy, Why We March: Signs of Protest and Hope by Artisan, and Graffiti Women: Street Art from Five Continents by Nicholas Ganz


Guerrilla Tacos

Guerrilla Tacos

Author: Wesley Avila

Publisher: Ten Speed Press

Published: 2017-10-10

Total Pages: 274

ISBN-13: 0399578633

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The definitive word on tacos from native Angeleno Wes Avila, who draws on his Mexican heritage as well as his time in the kitchens of some of the world's best restaurants to create taco perfection. In a town overrun with taco trucks, Wes Avila's Guerrilla Tacos has managed to win almost every accolade there is, from being crowned Best Taco Truck by LA Weekly to being called one of the best things to eat in Los Angeles by legendary food critic Jonathan Gold. Avila's approach stands out in a crowded field because it's unique: the 50 base recipes in this book are grounded in authenticity but never tied down to tradition. Wes uses ingredients like kurobata sausage and sea urchin, but his bestselling taco is made from the humble sweet potato. From basic building blocks to how to balance flavor and texture, with comic-inspired illustrations and stories throughout, Guerrilla Tacos is the final word on tacos from the streets of L.A.


The Accidental Guerrilla

The Accidental Guerrilla

Author: David Kilcullen

Publisher: Oxford University Press

Published: 2011

Total Pages: 377

ISBN-13: 0199754098

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A Senior Counterinsurgency Advisor to General David Petraeus, Kilcullen's vision of war dramatically influenced America's decision to rethink its military strategy in Iraq. Now, Kilcullen provides a remarkably fresh perspective on the War on Terror.


A Guerrilla Guide to Refusal

A Guerrilla Guide to Refusal

Author: Andrew Culp

Publisher: U of Minnesota Press

Published: 2022-03-15

Total Pages: 242

ISBN-13: 1452966702

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A field guide to a nonfascist life at the end of the world as we know it A Guerrilla Guide to Refusal is an unexpected approach to philosophy from a guerrilla-logic point of view. Harnessing critical theory to creatively reimagine counterinsurgency, guerrilla warfare, and interventions beyond the political mainstream, it takes us on a journey through anarchist infowar, queer outlaws, and black insurgency—through a subterranean network of communiques, military documents, contemporary art, political slogans, adversarial blogs, and captive media. In doing so, it provides powerful new insight into contemporary political movements that pose no demands, refuse labels, and offer no solutions. Written to both inspire and provoke, A Guerrilla Guide to Refusal urges us to think through the refusal to participate in politics as usual. Author Andrew Culp demonstrates how evasion can combatively deny the existing order its power. Focusing on punk cinema, anarchist pamphlets, feminist art projects, hacker manifestos, and guerrilla manuals, he foregrounds invisibility as a novel force of disruption. He draws on concepts of criminality, fugitivity, and anonymity to bring a more nuanced understanding of how power makes things—and people—visible. The book’s unique format is that of a theoretical manual, comprising freestanding segments instead of blueprints. Poised to reach beyond the academy into activist circles, this potent theory-in-action intervention forces us to reconsider the terrain upon which our struggles against patriarchy, anti-Blackness, capitalism, and the state operate.


Guerrilla Marketing for a Bulletproof Career

Guerrilla Marketing for a Bulletproof Career

Author: Jay Conrad Levinson

Publisher: Morgan James Publishing

Published: 2011-04-05

Total Pages: 251

ISBN-13: 1600378153

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Presents strategies for achieving career goals and receiving new opportunities in the twenty-first century, emphasizing the importance of networking, building strong relationships, and doing good work.


Guerrilla Business Secrets

Guerrilla Business Secrets

Author: Jay Conrad Levinson

Publisher: Morgan James Publishing

Published: 2009-02-01

Total Pages: 301

ISBN-13: 1614480605

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From a master salesperson and a revolutionary marketing strategist: A take-no-prisoners guide to making your small business dreams come true. Do you long to break out of the corporate rate race and run your own business? Jay Conrad Levinson, author of the bestselling Guerrilla Marketing series, and Steve Savage, management consultant and salesman extraordinaire, team up to show you how in this truly captivating guide. By learning from Steve’s desolate disasters and tremendous triumphs, you will gain the knowledge you need to start and run a business—covering every facet from picking a hot product to navigating government bureaucracy to expanding overseas. Learn how Steve develops dazzling products, builds successful sales forces, and once took a company from zero to $60 million in six years. Guerrilla Business Secrets tells how hundreds of men and women trained by Steve were able to fulfill their dreams and stretch to the outer limits of their potential. “I have never seen anyone who could organize a business, recruit a sales force, and motivate an entire company better than Steve Savage. He is a genuine business visionary.” —Rod Turner, Senior Executive Vice President, Colgate Palmolive


The Guerrilla Factory

The Guerrilla Factory

Author: Tony Schwalm

Publisher: Simon and Schuster

Published: 2013-12-10

Total Pages: 304

ISBN-13: 1451623615

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A retired lieutenant colonel presents a behind-the-scenes portrait of the legendary North Carolina camps where Special Forces soldiers are trained, outlining the infamous Q Course where leaders endure brutal tests of strength, stamina, and ingenuity.