Going Viral
Going Viral

Author: Brent Coker

Publisher: Pearson UK

Published: 2016-03-10

Total Pages: 215

ISBN-13: 1292087951

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The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed. Everyone wants their voice to be heard above the noise of other brands. But how do you get your messages to spread far and wide? It’s not just down to luck. If you want to make an impact, you need to make your marketing messages magnetic and, in this fascinating book, Brent Coker will show you how. Packed full of practical techniques, expert research and real-life examples, you’ll quickly uncover the nine secrets of irresistible marketing that will work whatever the size of your company. Discover the science behind the world’s most viral ideas, learn how to create messages that people can’t resist sharing and effortlessly build your brand.

Going Viral: A Socially Distant Love Story
Going Viral: A Socially Distant Love Story

Author: Katie Cicatelli-Kuc

Publisher: Scholastic Inc.

Published: 2021-11-02

Total Pages: 243

ISBN-13: 1338745204

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When Claire Draper's fictional love story goes viral in the wake of a pandemic, the line between reality and fiction is blurred. But will she be able to tell the difference? Claire is a junior in high school when a worldwide pandemic strikes, and she's in the epicenter of it all in New York City. Suddenly, Claire is forced to isolate with her family indefinitely, which means she won't be able to see her friends or even her girlfriend, Vanessa, in person for a long time. At first it's not so bad, but the longer the pandemic lasts, the more Claire feels her priorities changing. That's when she looks outside her bedroom window and notices something new: A girl who lives in the building across the street sitting on her fire escape. So Claire starts writing a story online about a girl who falls for the girl across the street. To Claire's surprise, the story goes viral-and it seems people think true. But how true is true? And what if Vanessa finds out? Will Claire be able to manage her newfound internet fame before everything spirals out of control?

Going Viral
Going Viral

Author: Karine Nahon

Publisher: Polity

Published: 2013-11-25

Total Pages: 202

ISBN-13: 0745671292

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In Going Viral, Nahon and Hemsley uncover the factors that make things go viral online. They analyze the characteristics of networks that shape virality, including the crucial role of gatekeepers who control the flow of information and connect networks to one another. They also explore the role of human attention, showing how phenomena like word of mouth, bandwagon effects, homophily and interest networks help to explain the patterns of individual behavior that make viral events.

The Tapper Twins Go Viral
The Tapper Twins Go Viral

Author: Geoff Rodkey

Publisher: Little, Brown Books for Young Readers

Published: 2017-04-18

Total Pages: 238

ISBN-13: 0316268305

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Told as a series of interviews, photos, texts, social media hits, and videogame screenshots, The Tapper Twins Go Viral is a laugh-a-page story about online fame and shame, with internet pro-tips and a serious lesson about digital citizenship. Claudia Tapper just doesn't get it: How is it possible that the video of the best breakup song she's ever written is watched by virtually nobody, when her brother Reese's completely moronic 2-second clip of an video game wipeout ends up being the hottest thing online at Culvert Prep? Unfortunately, Claudia's bold declaration of injustice sets the stage for the bet of her life: Which of the Tapper twins can get more online followers in a week? She had better top Reese's rapidly escalating popularity or she can kiss her social life goodbye if she loses the bet and is forced to post the most embarrassing video imaginable!

Narrative Economics
Narrative Economics

Author: Robert J. Shiller

Publisher: Princeton University Press

Published: 2020-09-01

Total Pages: 408

ISBN-13: 0691212074

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From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—and why financial panics can spread like epidemic viruses Stories people tell—about financial confidence or panic, housing booms, or Bitcoin—can go viral and powerfully affect economies, but such narratives have traditionally been ignored in economics and finance because they seem anecdotal and unscientific. In this groundbreaking book, Robert Shiller explains why we ignore these stories at our peril—and how we can begin to take them seriously. Using a rich array of examples and data, Shiller argues that studying popular stories that influence individual and collective economic behavior—what he calls "narrative economics"—may vastly improve our ability to predict, prepare for, and lessen the damage of financial crises and other major economic events. The result is nothing less than a new way to think about the economy, economic change, and economics. In a new preface, Shiller reflects on some of the challenges facing narrative economics, discusses the connection between disease epidemics and economic epidemics, and suggests why epidemiology may hold lessons for fighting economic contagions.

Viral
Viral

Author: Helen FitzGerald

Publisher: Faber & Faber

Published: 2016-01-28

Total Pages: 220

ISBN-13: 0571323529

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So far, twenty-three thousand and ninety-six people have seen me online. Su has always been the successful sister. It's Leah who is wild and often angry. But when they go to Magaluf to celebrate their exam results, Su disappears. Su is on the run, humiliated and afraid. There's an online video of her performing multiple sex acts in a nightclub. And everyone has seen it. Their mother Ruth, a prominent court judge, is furious. Can she bring justice to the men who took advantage of her daughter, and what will it take to bring Su home? 'Read it.' Stylist 'Gripping.' Tammy Cohen, author of When She Was Bad 'A real psychological roller-coaster.' Scotsman

Going Viral
Going Viral

Author: Dahlia Schweitzer

Publisher: Rutgers University Press

Published: 2018-03-09

Total Pages: 251

ISBN-13: 0813593182

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Outbreak narratives have proliferated for the past quarter century, and now they have reached epidemic proportions. From 28 Days Later to 24 to The Walking Dead, movies, TV shows, and books are filled with zombie viruses, bioengineered plagues, and disease-ravaged bands of survivors. Even news reports indulge in thrilling scenarios about potential global pandemics like SARS and Ebola. Why have outbreak narratives infected our public discourse, and how have they affected the way Americans view the world? In Going Viral, Dahlia Schweitzer probes outbreak narratives in film, television, and a variety of other media, putting them in conversation with rhetoric from government authorities and news organizations that have capitalized on public fears about our changing world. She identifies three distinct types of outbreak narrative, each corresponding to a specific contemporary anxiety: globalization, terrorism, and the end of civilization. Schweitzer considers how these fears, stoked by both fictional outbreak narratives and official sources, have influenced the ways Americans relate to their neighbors, perceive foreigners, and regard social institutions. Looking at everything from I Am Legend to The X Files to World War Z, this book examines how outbreak narratives both excite and horrify us, conjuring our nightmares while letting us indulge in fantasies about fighting infected Others. Going Viral thus raises provocative questions about the cost of public paranoia and the power brokers who profit from it. Supplemental Study Materials for "Going Viral": https://www.rutgersuniversitypress.org/going-viral-dahlia-schweitzer Dahlia Schweitzer- Going Viral: https://www.youtube.com/watch?v=5xF0V7WL9ow

Cat Person
Cat Person

Author: Kristen Roupenian

Publisher: Random House

Published: 2018-05-03

Total Pages: 72

ISBN-13: 147356123X

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She thought, brightly, This is the worst life decision I have ever made! And she marvelled at herself for a while, at the mystery of this person who’d just done this bizarre, inexplicable thing. Margot meets Robert. They exchange numbers. They text, flirt and eventually have sex – the type of sex you attempt to forget. How could one date go so wrong? Everything that takes place in Cat Person happens to countless people every day. But Cat Person is not an everyday story. In less than a week, Kristen Roupenian’s New Yorker debut became the most read and shared short story in their website’s history. This is the bad date that went viral. This is the conversation we’re all having. This gift edition contains photographs by celebrated photographer Elinor Carucci, who was commissioned by the New Yorker to capture the image that accompanied Kristen Roupenian’s Cat Person when it appeared in the magazine. You Know You Want This, Kristen Roupenian’s debut collection, will be published in February 2019.

GOING VIRAL
GOING VIRAL

Author: Balram Bhargava

Publisher:

Published: 2021-11-05

Total Pages: 244

ISBN-13: 9789355200228

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Going Viral records the encouraging story of tackling the pandemic in India and the efforts of all who have worked tirelessly to keep us safe. The COVID-19 pandemic caused enormous suffering across the globe. All countries irrespective of their economic, social and health infrastructure or cultural status plunged into unimaginable devastation. India also went through its share of despair and agony. As a nation, we fought this pandemic bravely with the all-round support of the government, scientific agencies and the public and came up with customized solutions to save the nation. The biggest among them was the development of an indigenous vaccine in record time. Going Viral is an honest attempt to take readers through the journey of India's homegrown vaccine as seen through the eyes of Dr Balram Bhargava, a medical scientist and the director general of India's apex medical research organization, the Indian Council of Medical Research (ICMR). Starting with the report of a mysterious pneumonia-like illness from Wuhan to the detection of the first case, Bhargava shares his own experience while fighting the health crisis of the century. From the development of a robust laboratory network, diagnosis, treatment and serosurveys to new technologies and vaccines, the book touches upon the intricacies of science and challenges faced by our scientists during the fight against COVID-19.

When Kittens Go Viral
When Kittens Go Viral

Author: Darcy Pattison

Publisher: Mims House

Published: 2020-03-10

Total Pages: 122

ISBN-13: 9781629441436

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Discover the secret world behind the scenes of your favorite cat videos. The Persian cat family knows trouble. MamaGrace was injured and scarred in a car accident last year and will never appear on video again. DaddyAlbert went to France to star in "Puss in Boots," but the movie studio went bankrupt--he's stranded far from home. MamaGrace asks her three kittens if they will act in videos for KittyTube. It's the family's only way to earn a living and to bring DaddyAlbert home. Will Angel become a water cat, a piano cat, a ghost cat, or something new? If her videos go viral, she'll have a chance to become Top Kitten. It carries a cash prize that will easily bring DaddyAlbert home. You'll cheer as Angel opens her eyes for the first time, sees snow for the first time, and studies the craft of acting. What will it take for this tiny kitten to become a star?