Etica Comercial, Manual Sobre La Administracion De Una Empresa Comercial Responsable
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Published: 2007
Total Pages: 372
ISBN-13:
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Author:
Publisher:
Published: 2007
Total Pages: 372
ISBN-13:
DOWNLOAD EBOOKAuthor: José Antonio Pérez Fernández de Velasco
Publisher: ESIC Editorial
Published: 1994
Total Pages: 272
ISBN-13: 9788473561020
DOWNLOAD EBOOKAuthor: Anna M. Gil-Lafuente
Publisher: Springer
Published: 2012-06-23
Total Pages: 463
ISBN-13: 3642304575
DOWNLOAD EBOOKThis book is a collection of selected papers presented at the Annual Meeting of the European Academy of Management and Business Economics (AEDEM), held at the Faculty of Economics and Business of the University of Barcelona, 05 – 07 June, 2012. This edition of the conference has been presented with the slogan “Creating new opportunities in an uncertain environment”. There are different ways for assessing uncertainty in management but this book mainly focused on soft computing theories and their role in assessing uncertainty in a complex world. The present book gives a comprehensive overview of general management topics and discusses some of the most recent developments in all the areas of business and management including management, marketing, business statistics, innovation and technology, finance, sports and tourism. This book might be of great interest for anyone working in the area of management and business economics and might be especially useful for scientists and graduate students doing research in these fields.
Author: Constantin Zopounidis
Publisher: Springer Science & Business Media
Published: 2013-04-17
Total Pages: 520
ISBN-13: 147572845X
DOWNLOAD EBOOKThis book provides a new point of view on the subject of the management of uncertainty. It covers a wide variety of both theoretical and practical issues involving the analysis and management of uncertainty in the fields of finance, management and marketing. Audience: Researchers and professionals from operations research, management science and economics.
Author: José Luís Reis
Publisher: Springer Nature
Published: 2022-03-14
Total Pages: 715
ISBN-13: 9811692726
DOWNLOAD EBOOKThis book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Marta Peris-Ortiz
Publisher: Springer
Published: 2015-06-26
Total Pages: 312
ISBN-13: 3319172514
DOWNLOAD EBOOKThis book examines the ways in which quality management methods, tools, and practices help improve an organization’s performance and achieve sustainable competitive advantages. This volume includes quality techniques and tools such as the EFQM Model, SERVPERF model, E-S-Qual scale and the ISO 9001 certification and provide a wide variety of empirical studies in different economic sectors. In the current economic environment, characterized by economic turmoil and fierce competition, quality management has become a key strategy for organizations to overcome today’s challenges. Organizations benefits from implementing quality management systems by following two approaches. First, they implement quality practices aimed at ensuring customer satisfaction by considering consumer expectations and establishing strategies accordingly. Second, organizations improve processes by establishing efficient and effective process management systems that improve productivity, lower costs, reduce unnecessary expenses, eliminate all non-value added activities, and ultimately maximize excellence and customer satisfaction. Quality management thereby provides tools, techniques, and methods for continuous process improvement in both the professional and academic worlds, which, when implemented by organizations in times of crisis, enable more effective administration of activities undertaken by managers. Containing contributions from various academics and scholars, this new book provides cutting edge research, methods and techniques providing a reference manual for academics, scholars, practitioners and policy-makers.
Author: Angel Villagrá Rubio
Publisher: Editorial CSIC - CSIC Press
Published: 2008
Total Pages: 774
ISBN-13: 9788400086404
DOWNLOAD EBOOKLa tercera edición de este “Tesauro”, nacido en 1986, responde a la necesidad de actualizar su universo terminológico según los usos más implantados en la literatura económica más reciente. Tiene como notas diferenciales respecto a la anterior edición: la reestructuración del esquema organizativo general para acercarlo a la cosmovisión de la disciplina que generalmente tienen los economistas y hacerlo compatible con otros esquemas académicos; la reducción y sustitución de descriptores y la introducción de nuevos conceptos o la nueva formulación de otros ya existentes.
Author: A.Mª Enrique Jiménez / F. Morales Serrano (Coords.)
Publisher: Editorial GEDISA
Published: 2015-10-15
Total Pages: 210
ISBN-13: 8497849752
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