The Future 500, first published in 1987, shows how business leaders can immediately begin to apply the lessons for aspiring enterprises in eight crucial spheres: the global marketplace, private-public sector relationships, collaboration v. competition, creative capital investment strategies, ethics and social responsibility, new organisational forms, integrated corporate subcultures, and the fulfilment of needs and desires.
In 2016, Americans fed up with the political process vented that frustration with their votes. Republicans nominated for president a wealthy businessman and former reality show host best known on the campaign trail for his sharp rhetoric against immigration and foreign trade. Democrats nearly selected a self-described socialist who ran on a populist platform against the influence of big money in politics. While it is not surprising that Americans would channel their frustrations into votes for contenders who pledge to end business as usual, the truth is that we don’t have to pin our hopes for greater participation on any one candidate. All of us have a say—if we learn, master and practice the skills of effective citizenship. One of the biggest roadblocks to participation in democracy is the perception that privileged citizens and special interests command the levers of power and that everyday Americans can’t fight City Hall. That perception is undoubtedly why a 2015 Pew Charitable Trusts survey found that 74 percent of those Americans surveyed believed that most elected officials didn't care what people like them thought. Graham and Hand intend to change that conventional wisdom by showing citizens how to flex their citizenship muscles. They describe effective citizenship skills and provide tips from civic experts. Even more importantly, they offer numerous examples of everyday Americans who have used their skills to make democracy respond. The reader will see themselves in these examples of citizens who chose to be victorious participants rather than tranquil spectators in the arena of democracy. By the end of the book, you will have new confidence that citizen participation is the lifeblood of America -- and will be ready to make governments work for you, not the other way around.
The Routledge Companion to Strategic Marketing offers the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer present 29 specially commissioned chapters, which include up-to-date thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of leading experts from universities around the world. Contributing authors are from, among others, the U.S. (Berkeley, Cornell, MIT, New York University, Texas A&M), Europe (the Hanken School of Economics, INSEAD, the University of Oxford, the University of Groningen, WU Vienna) and Asia (the Indian School of Business, Tongji University). The topics addressed include economic foundations of marketing strategy, competition in digital marketing strategy (e.g. mobile payment systems and social media strategy), marketing strategy, and corporate social responsibility, as well as perspectives on capturing the impact of marketing strategy. Collectively, this authoritative guide is an accessible tool for researchers, students, and practitioners.
Uncover the six blind spots that derail women's career paths and learn strategies to effectively overcome them for an impactful, sustainable career. Professional women are subject to blind spots-obstacles that can minimize career potential, impact, or advancement. Some women end up drifting instead of driving through their careers, going it alone instead of building a posse, and leaving their reputationality (that special something we are known for) to chance. Authors and executive coaches Brenda Wensil and Kathryn Heath have spent decades coaching more than 800 women and working with women executives, middle managers, and professionals across industries and age groups. In this book, they outline six challenges women commonly face on their professional journeys and map a way to accelerate through them for higher-impact careers. Readers will learn how to Set a vision, strategy, and plan for their careers Learn who they are, what they offer, and how to tell their stories Seek and act on feedback to guide their paths Prepare and practice for the best outcomes Enlist help and support from others Effective women leaders inspire innovation, sustain profitability, manage risk, and create environments for inclusion and diversity to increase. Chock full of strategies, stories, and practical skills, this book will hasten a woman's progress and impact as a professional woman and liberate her to excel in her career on her own terms.
Professional success requires excellent communication skills. Organized around the transition from student to professional life, Business and Professional Communication, Fifth Edition gives readers the tools they need to move from interview candidate to team member to leader. Coverage of new communication technology and social media, and an emphasis on building skills for business writing and business presentations, including the effective use of visual aids, will help students to understand the role of communication in successfully handling situations like job interviewing, providing feedback to supervisors, and working in teams.
This book provides a “Wake-up Call” regarding what the international and domestic situation could look like for America in 2040 absent a change in course. It includes an overview of the significant adverse implications of COVID-19 related activities, lessons learned from past great powers, and key concepts from our nation’s founding and past history. It summarizes a broad range of economic, national security and domestic tranquility threats facing America, including the new and dangerous Modern Monetary Theory. It also includes a number of sensible and publicly tested solutions spanning a broad range of policy areas that, if implemented, will create a better future in America and ensure that the U.S. is the first republic and great power to stand the test of time. It concludes with steps that individuals should take to create a better future for themselves, their family and our country.
