From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0
From Consumer Experience to Affective Loyalty: Challenges and Prospects in the Psychology of Consumer Behavior 3.0

Author: María Pilar Martínez-Ruiz

Publisher: Frontiers Media SA

Published: 2018-02-19

Total Pages: 346

ISBN-13: 2889454126

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This research topic for Frontiers in Psychology highlights some of the more relevant changes that have conditioned consumer behavior in recent years—among these, the paradigm shift in marketing is worth emphasizing. Today, the market and the companies are implementing Marketing 4.0; This new marketing approach modifies both the business rules and the channels by changing the way to dialogue, interact and relation with consumers. The present Research Topic brings together 30 studies by 76 authors who analyzed the relevance of consumer behavior changes under this new paradigm, using different theoretical and methodological frameworks. These different papers, mainly constituting original research, examine a variety of sub-topics, including online and mobile environments, value co-creation, internal marketing strategies, and diverse industries and product markets. Given this broad selection of papers, we encourage readers to draw their own conclusions about the complex phenomena of consumer behavior. Our hope is that these different perspectives will cover various gaps in the field and prompt discussion among the audience of Frontiers in Psychology.

Digital and Social Media Marketing
Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Managing Customer Experiences in an Omnichannel World
Managing Customer Experiences in an Omnichannel World

Author: Taşkın Dirsehan

Publisher: Emerald Group Publishing

Published: 2020-11-26

Total Pages: 382

ISBN-13: 1800433905

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Managing Customer Experiences in an Omnichannel World explores how organizations integrating both the physical and virtual environments for consumers will enable them to effectively manage the customer experience.

Crafting Customer Experience Strategy
Crafting Customer Experience Strategy

Author: Sapna Popli

Publisher: Emerald Group Publishing

Published: 2021-05-04

Total Pages: 176

ISBN-13: 1839097124

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Crafting Customer Experience Strategy: Lessons from Asia looks at how Customer Experience Management can be vital in providing a competitive advantage for businesses. This is essential reading for marketing scholars and practitioners looking for insights into improving their customers' experiences.

Co-Creation and Well-Being in Tourism
Co-Creation and Well-Being in Tourism

Author: Antónia Correia

Publisher: Springer

Published: 2017-04-05

Total Pages: 209

ISBN-13: 3319441086

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This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation – the creation or enhancement of value through tourist engagement with tourism providers and other tourists – is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.

Advertising Theory
Advertising Theory

Author: Shelly Rodgers

Publisher: Routledge

Published: 2012-04-23

Total Pages: 649

ISBN-13: 1136514872

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Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and Esther Thorson have developed this volume as a forum in which to compare, contrast, and evaluate advertising theories in a comprehensive and structured presentation. Chapters provide concrete examples, case studies, and readings written by leading advertising scholars and educators. Utilizing McGuire’s persuasion matrix as the structural model for each chapter, the text offers a wider lens through which to view the phenomenon of advertising as it operates within various environments. Within each area of advertising theory – and across advertising contexts – both traditional and non-traditional approaches are addressed, including electronic word-of-mouth advertising, user-generated advertising, and social media advertising contexts. As a benchmark for the current state of advertising theory, this text will facilitate a deeper understanding for advertising students, and will be required reading for advertising theory coursework.

Green Metaverse for Greener Economies
Green Metaverse for Greener Economies

Author: Sukanta Kumar Baral

Publisher: CRC Press

Published: 2024-06-28

Total Pages: 391

ISBN-13: 1040046584

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This book reviews Metaverse, the possibilities and difficulties of sustainable development, and policy suggestions, especially within the context of the 2030 Agenda. Green Metaverse for Greener Economies examines how the metaverse holds the potential to significantly reduce carbon emissions, whether through the replacement of physical goods with digital ones, the substitution of in-person interactions with virtual ones, or the creation of digital twins that will aid in the optimization of the physical world, from the planet to specific individuals thereby leading to sustainable world. The book includes a number of case studies, exploratory studies utilizing quantitative analysis, scientific studies, and qualitative studies to demonstrate how metaverse leading innovation and technology aids to achieve business sustainability in the emerging economies while also having an impact on the global economy (SDGs). This book will be useful for engineers, managers, and policy makers working on improving sustainability and reducing their carbon emissions through more energy-efficient processes. Features: Shares essential policy tools on innovation and technology for sustainable computing. Reviews metaverse, the possibilities and difficulties of sustainable development, and policy suggestions, especially within the context of the 2030 Agenda. Explores green technology concept, difficulties, and challenges ahead. Includes several case studies, exploratory studies utilizing quantitative analysis, scientific studies, and qualitative studies to demonstrate how metaverse leading innovation. Explores innovative technology in sustainable society like digital transformational, metaverse in business management, and innovative technology in healthcare.

Contemporary Tourist Behaviour, 2nd Edition
Contemporary Tourist Behaviour, 2nd Edition

Author: David Bowen

Publisher: CABI

Published: 2022-04-26

Total Pages: 278

ISBN-13: 1786391694

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This fully updated edition responds to themes emerging over the decade since publication of the first edition and transmits the content into the 2020s. The themes include technological change, ethical consumption, and the tourist response to health risk, political instability and other uncertainty. Examples are introduced from all parts of the world, capturing the explosion of research on tourist behaviour, to produce a text that is strong both on theory and practical application. This is the go-to text for students and academics interested in tourist behaviour both from within the tourism field and from other fields and disciplines.

The Routledge Handbook of Tourism Marketing
The Routledge Handbook of Tourism Marketing

Author: Scott McCabe

Publisher: Routledge

Published: 2014-01-03

Total Pages: 523

ISBN-13: 1317936191

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Tourism has often been described as being about ‘selling dreams’, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices. The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this complex and multi-sector industry. It brings together leading specialists from range of disciplinary backgrounds and geographical regions to provide reflection and empirical research on this complex relationship. The Handbook is divided in to nine inter-related sections: Part 1 deals with shifts in the context of marketing practice and our understanding of what constitutes value for tourists; Part 2 explores macromarketing and tourism; Part 3 deals with strategic issues; Part 4 addresses recent advances in research; Part 5 focuses on developments in tourist consumer behaviour; Part 6 looks at micromarketing; Part 7 moves on to destination marketing and branding issues; Part 8 looks at the influence of technological change on tourism marketing; and Part 9 explores future directions. This timely book offers the reader a comprehensive synthesis of this sub-discipline, conveying the latest thinking and research. It will provide an invaluable resource for all those with an interest in tourism and marketing, encouraging dialogue across disciplinary boundaries and areas of study. This is essential reading for Tourism students, researchers and academics as well as those of Marketing, Business, Events Management and Hospitality Management.

ICITID 2021
ICITID 2021

Author: Rizqi Prastowo

Publisher: European Alliance for Innovation

Published: 2021-10-20

Total Pages: 407

ISBN-13: 1631903195

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The 2nd International Conference on Industrial Technology and Information Designs (ICITID) shortly on 30 August 2021, at Institut Teknologi Nasional Yogyakarta, Sleman, Yogyakarta, Indonesia. The Conference adopts a timely theme, Industry 4.0: Transfer and Capacity of Technopreneur. As we know that the key objective of Industry 4.0 is to drive manufacturing forward: to be faster, more efficient, and customer-centric while pushing beyond automation and optimization to discover new business opportunities and models. On the other hand, a technopreneur is an entrepreneur who understands technology, who is creative, innovative, dynamic, and dares to be different. So, The Fourth Industrial Revolution has opened a wide gate of opportunities to us as technopreneurs. The goals of ICITID 2021 are to bring together experts in the field of information technology and industrial design so that we can realize together the potential of technology in industry 4.0. around Asia Pacific nations, particularly Indonesia.