Buyology
Buyology

Author: Martin Lindstrom

Publisher: Currency

Published: 2010-02-02

Total Pages: 274

ISBN-13: 0385523890

DOWNLOAD EBOOK

NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

The Nature-Study - Being an Interpretation of the New School Movement to Put the Child in Sympathy with Nature
The Nature-Study - Being an Interpretation of the New School Movement to Put the Child in Sympathy with Nature

Author: L. H. Bailey

Publisher: Cope Press

Published: 2013-01

Total Pages: 168

ISBN-13: 9781447471820

DOWNLOAD EBOOK

This text comprises a rare piece of work by L. H. Bailey, originally published in 1903. A thought-provoking treatise on the numerous considerations to be taken into account during the teaching and studying of natural sciences, this is a classic educational work and its core philosophies are still relevant to the modern era. Liberty Hyde Bailey was a master of horticulture and botany, and founded the American Society for Horticultural Science. This rare book is proudly republished here complete with original illustrations and a new introductory biography of the author.

Plants of the Chicago Region
Plants of the Chicago Region

Author: Floyd Swink

Publisher:

Published: 1994

Total Pages: 942

ISBN-13:

DOWNLOAD EBOOK

An annotated checklist of the Vascular Flora of the Chicago Region with keys, this book contains notes on local distribution, ecology and taxonomy; a system for the qualitative evaluation of plant communities; a natural divisions' map; and a description of natural plant communities. This comprehensive and detailed treatment employs the revolutionary Coefficient of Conservatism (C values) and Floristic Quality Assessment methodology. "The Swink and Wilhelm tome is one of the very few where I know it will pay to check every species against my [Michigan Flora] manuscript."—Edward Voss

Georgia Pest Management Handbook
Georgia Pest Management Handbook

Author: Emily Cabrera

Publisher: University of Georgia Press

Published: 2021-03-30

Total Pages: 264

ISBN-13: 0820361577

DOWNLOAD EBOOK

The Georgia Pest Management Handbook provides current information on selection, application, and safe use of pest control chemicals. This handbook has recommendations for pest control around homes and on pets; for pests of home garden vegetables, fruits, and ornamentals; and for pests of public health interest associated with our homes. Cultural, biological, physical, and other types of control are recommended where appropriate. Pesticide recommendations are based on information on the manufacturer labels and on performance data from research and extension trials at the University of Georgia and its sister institutions. Because environmental conditions, the severity of pest pressure, and methods of application vary widely, recommendations do not imply that performance of pesticides will always be acceptable. This publication is intended to be used only as a guide. Trade and brand names are used only for information. The University of Georgia does not guarantee nor warrant published standards on any product mentioned; nor does the use of a trade or brand name imply approval of any product to the exclusion of others that may also be suitable. Always follow the use instructions and precautions on the pesticide label. For questions, concerns, or improvement suggestions regarding the Georgia Pest Management Handbook, please contact your county agent.