Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. Brings together the leading authorities in the field of global / international busi-ness. Accademically rigourous but accessible · Addresses a topic of concern to practitioners and academics alike
In this book, Radlo increases understanding of offshoring, outsourcing and international production fragmentation, and explains the impact of this phenomenon on the economies and enterprises. Key features include a comprehensive theoretical explanation of offshoring and outsourcing at both macroeconomic and microeconomic level, as well as an explanation of practical consequences of the mentioned phenomenon for the development of the global economy, national economies, concrete industries and enterprises. Unlike other publications, which are often characterized by narrow management or a macroeconomic approach to the analysis of offshoring and outsourcing, Radlo's text offers real insight into the global impact of production fragmentation.
This book summarises Mark Casson’s recent research on the multinational enterprise. This work is firmly rooted in history and examines the evolution of the internalisation theory of the multinational enterprise over the past forty years and, in the light of this, considers its potential for further development. The book also explores internationalisation theory in respect to marketing and brands, the supply chain, risk management as well as methodology.
This book presents a new approach to the analysis of the multinational enterprise; one of the most important institutions in the world economy. With a new introduction the analysis is brought firmly up-to-date.
The OECD Guidelines for Multinational Enterprises are recommendations to multinational enterprises on their business conduct in such areas as labour, environment, consumer protection and the fight against corruption. This edition has a special focus on supply chain management.
A volume that concentrates on the substantive gaps in the IB/IM field and addresses whether these gaps are resolvable with the theoretical and methodological toolkit.
This Festschrift in honour of Professor Yair Aharoni, a pioneer in the field of international business, looks at several of these new trends in FDI, what they will mean for firms and governments, and the opportunities created by these developments to enrich or extend extant theory.
Theodore B. Kinni Editor of The Business Reader Review, a free electronic newsletter of capsule reviews of new business books. Al Ries Voted one of the top 100 most influential public relations people in the 20th century by PR Week. Savvy business people and investors around the world are asking, what do we have to do today to prosper tomorrow, next month, next year? That’s the question that started Al Ries and Theodore Kinni working on Future Focus, the book that answers the question: what will it take to succeed in business in the next century and new millennium? They found the answers among twenty-one focused, innovative, and protean companies. Future Focus explores each of these 21 companies in turn. Each company is introduced by a quote from one of its leaders, an Executive Snapshot that offers a fast insight into the strategic vision of the company. What can you learn from Future Focus? There are many practical business lessons in the book. They revolve around four major themes: 21st century success is focused. Almost all of the Future Focus 21 have flirted with diversification. Almost all have lost money on the outside ventures and are extremely focused as of today. Those that continue to operate outside their core businesses are usually in related businesses and are building a vertically integrated operation. The lesson: Get and stay focused. 21st century success is innovative. The Future Focus 21 are innovators. They are busy searching out original products and services or they are busy introducing existing products and services in markets that have never seen them before. Either way, they are innovators in the marketplace. The lesson: Be Innovative. 21st century success is global. With a single exception, each company in the Future Focus 21 is a global business and is trying to get more global. A well-focused company replaces the urge to diversify its businesses with the drive to diversify its markets. The lesson: Go global. 21st century success has speed bumps. There isn’t a single, sustained upward ride in any of the Future Focus histories. Sooner or later, a competitor beats you to the next best thing or the bottom drops out of your customer’s market or the whole economy heads south for a breather. The lesson: Be prepared for hard times.
This is an ideal foundation text for anyone studying or working in the International Human Resource Management (IHRM) arena. This text utilizes and incorporates most of what is currently known, researched or experienced in the field. It features data and examples from academic research, international businesses and consulting firms, as well as experiences of and interviews with HRM managers in multinational and global firms. This book offers both a theoretical and practical treatment of this important and constantly evolving area. Thoroughly updated and revised, this second edition now includes key terms, learning objectives, discussion questions and an end-of-book integrative case. It has been designed to lead readers through all of the key topics in a highly engaging and approachable way. This book focuses on IHRM within multi-national enterprises (MNEs) and covers topics including: * MNE and country culture * organizational structure, strategy and design * international joint ventures and cross-border mergers and acquisitions * labour standards, ethics and codes of conduct * selection and mangement of international assignees * training and management development * compensation and benefits * health and safety and crisis management * IHRM departments and professionals Uncovering precisely why IHRM is important for success in international business and how IHRM policies and practices function within the multinational enterprise, this outstanding textbook provides an essential foundation for an understanding of the theory and practice of IHRM. This book is essential reading for all students, lecturers and IHRM professionals.
In the competitive world of contemporary business, the challenge of developing marketing strategies that bridge the gap between traditional and innovative techniques has become more critical than ever. As marketing shifts between physical and digital realms, companies grapple with the central question of how to navigate this evolution successfully. The key lies in data the linchpin that can unravel vital problems in modern marketing. The need for sustainable and effective marketing strategies permeates all sectors, emphasizing the urgency for businesses to combine traditional methods with innovative approaches, such as harnessing alternative data and leveraging AI-based solutions. Future of Customer Engagement Through Marketing Intelligence emerges as a compelling solution to the pressing challenges faced by businesses in this transformative landscape. It offers a step-by-step roadmap, guiding readers on how market intelligence can utilize data and transform it into actionable insights. By emphasizing the crucial role of data in crafting great marketing strategies, the book advocates for a deep understanding of market-supported content and factual data. It asserts that marketing intelligence, encompassing data collection, analysis, and strategic utilization, is the key to becoming customer-centric, understanding market demands, and gaining a competitive advantage.
