Female Fans of the NFL
Female Fans of the NFL

Author: Anne Cunningham Osborne

Publisher: Routledge

Published: 2015-09-16

Total Pages: 244

ISBN-13: 1317663799

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In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.

Female Fans of the NFL
Female Fans of the NFL

Author: Anne Cunningham Osborne

Publisher: Routledge

Published: 2015-09-16

Total Pages: 262

ISBN-13: 1317663780

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In the past, sport, particularly football, has been defined as a male domain. Women’s interest stereotypically ranges from gentle tolerance to active resistance. But increasingly, women are proudly identifying themselves as supporters of their teams, and have become highly desirable audiences for sport organizations and merchandisers. Football provides a unique site at which to examine the complex interplay between three theoretical areas: identity formation and maintenance, commercialization of cultural practices, and gender hegemony. This book explores how women experience their fandom, and what barriers exist for the female fan.

"Game Time is My Time -- I Get to Define That" : Gender, Identity, and the National Football League's Female Fans

Author: Traci Yates

Publisher:

Published: 2014

Total Pages: 242

ISBN-13:

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Based on existing literature relatively little is known about the female football fan in America. Previous research has acknowledged that these women exist, often in startling proportions. It has also identified some of the reasons why they attend the game and some of the perceived benefits of their participation as fans (Clark, Apostolopoulou, & Gladden, 2009; Dietz-Uhler, Harrick, End, & Jacquemotte, 2000). Yet we do not know the value they place on their fan identities, nor how they manage to negotiate being both women and fans in a sport environment that both subtly and not-so-subtly continues to reinforce the model of hegemonic masculinity. Therefore, the purpose of this research was to explore how the identities of female fans of the National Football League (NFL) were constructed and negotiated through the language used to describe their experiences. To that end, 35 blog posts from OnHerGame a website dedicated to female sports fans, during the 2012-2013 NFL season were collected and five women who self-identify as National Football League (NFL) fans and currently write for the site were interviewed for this study; in addition, my own bracketing interview (Pollio, Henley, & Thompson, 1997) was also included. The resulting data were analyzed using feminist poststructural discourse analysis (FPDA), revealing three major patterns of discourse: a) reproduction, b) resistance, and c) reinscription. Reproductive discourse included language that reinforced hegemonic ideas about football as male space (e.g., women as less knowledgeable and primarily heterosexually interested in the men who play), while resistant discourse was often employed in an effort to defy these stereotyped subject positions (e.g., portraying female fans as competent, knowledgeable and authentic). Though women largely produced these two forms in their online posts, interviews with participants revealed a third pattern whereby female fans reinscribed reproductive discourse practices in an effort to differentiate themselves from other women (e.g., assuming other women do not know, are not interested).

Sport and Its Female Fans
Sport and Its Female Fans

Author: Kim Toffoletti

Publisher: Routledge

Published: 2012-10-12

Total Pages: 217

ISBN-13: 1136234837

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Why do women follow sports? How do they participate from the sidelines and what is the significance of this contribution? What can female fandom tell us about gender relations in sport? This book explores these and related questions by bringing together the varied strands of research being conducted internationally across the social sciences and humanities on this emerging and topical field. While sports spectatorship is a popular and well-respected site of analysis, no book-length, scholarly contribution documents women’s experiences of sports fandom. For this reason, there is an obvious need for a book that offers researchers, students and non-professional readers an authoritative introduction to women’s modes of sport support. Sport and Its Female Fans will be a landmark contribution in the field of sport research and in studies of sports fandom, making an original contribution to the growing, yet under-researched, area of female sports spectators.

Women Sport Fans
Women Sport Fans

Author: Kim Toffoletti

Publisher: Routledge

Published: 2017-06-26

Total Pages: 165

ISBN-13: 1317280776

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Women worldwide are making their presence felt as sport fans in rapidly increasing numbers. This book makes a distinctive and innovative contribution to the study of sport fandom by exploring the growing visibility and interest in women who follow sport. It presents the latest data on women’s sport spectatorship in different regions of the world, posing new theoretical paradigms to study the globalised nature of female sport fandom. This book goes beyond conventional approaches to analysing the practices of women sport fans. By using a critical feminist perspective to investigate cultural conditions and social contexts (including globalisation, digital networked technologies, consumerism, neoliberalism and postfeminism), it brings into view a diversity of women’s voices and experiences as sport fans. It sheds new light on the power dynamics of gender, ethnicity and sexuality influencing women’s participation in sport spectatorship and interrogates the ways female sport fandom is made visible through transnational media networks. Women Sport Fans: Identification, Participation, Representation is fascinating reading for all those interested in sport and gender, the sociology of sport, or women’s studies.

The Feminization of Sports Fandom
The Feminization of Sports Fandom

Author: Stacey Pope

Publisher: Taylor & Francis

Published: 2017-05-08

Total Pages: 281

ISBN-13: 1317425391

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Women fans have entered the traditionally male domain of the sports stadium in growing numbers in recent years. Watching professional sport is important for women for so many reasons, but their expectations and experiences have been largely ignored by academics. This book tackles these shortcomings in the literature and sheds new light on the many ways in which women become sports fans. This groundbreaking study is the first to focus on the phenomenon of the feminization of sports fandom. Including original research on football and rugby union in the UK, it looks at the increasing opportunities for women to become sports fans in contemporary society and critically examines the way this form of leisure is valued by women. Drawing upon feminist thinking and intersectionality, it shows how women from different social classes and age groups consume the spectacle of sport. This book is fascinating reading for any student or scholar interested in sport and leisure studies, sociology and gender or women’s studies.

Football Chicks
Football Chicks

Author: Dee Vinson

Publisher:

Published: 2012-12-17

Total Pages: 26

ISBN-13: 9781481264150

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Football Chicks: The Growing Demographic of Female Fans is book about the growing trend of female spectators, commentators, and sport analysts in the NFL.

You Negotiate Like a Girl
You Negotiate Like a Girl

Author: Amy Trask

Publisher: Triumph Books

Published: 2016-09-15

Total Pages: 207

ISBN-13: 1633195961

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The Princess of Darkness. Former NFL team executive Amy Trask has held many titles during her career &– including chief executive, analyst, and author &– but this nickname is what she is first and foremost known by to Raiders fans. Trask joined the Raiders as an intern during law school after the team moved from Oakland to Los Angeles &– the position the result of a cold call she made to the team. From there, she worked her way up through the ranks of the organization, to the post she would eventually hold as chief executive. Along the way, Trask worked extremely closely with the late Al Davis, a man who treated her and others on his team without regard to gender, race, and age. Trask may have been the highest-ranking female executive in the NFL during her tenure with the Raiders, but in You Negotiate Like a Girl: Reflections on a Career in the National Football League, she shares how she found success by operating without regard to gender. Replete with insider tales about being part of the Raiders' front office, behind the closed doors of NFL owners meetings, and Davis himself, Trask's book is a must-read not only for football fans, but anyone who wants to succeed in business.

Sports Marketing
Sports Marketing

Author: Matthew D. Shank

Publisher: Routledge

Published: 2014-10-03

Total Pages: 702

ISBN-13: 1317743458

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Now in a fully revised and updated 5th edition, Sports Marketing: A Strategic Perspective is the most authoritative, comprehensive and engaging introduction to sports marketing currently available. It is the only introductory textbook to adopt a strategic approach, explaining clearly how every element of the marketing process should be designed and managed, from goal-setting and planning to implementation and control. Covering all the key topics in the sports marketing curriculum, including consumer behavior, market research, promotions, products, pricing, sponsorship, business ethics, technology and e-marketing, the book introduces core theory and concepts, explains best practice, and surveys the rapidly-changing, international sports business environment. Every chapter contains extensive real-world case studies and biographies of key industry figures and challenging review exercises which encourage the reader to reflect critically on their own knowledge and professional practice. The book’s companion website offers additional resources for instructors and students, including an instructors' guide, test bank, presentation slides and useful weblinks. Sports Marketing: A Strategic Perspective is an essential foundation for any sports marketing or sports business course, and an invaluable reference for any sports marketing practitioner looking to improve their professional practice.

Routledge Handbook of the Business of Women's Sport
Routledge Handbook of the Business of Women's Sport

Author: Nancy Lough

Publisher: Routledge

Published: 2019-05-21

Total Pages: 556

ISBN-13: 1351333941

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Combining knowledge from sport management, marketing, media, leadership, governance, and consumer behavior in innovative ways, this book goes further than any other in surveying current theory and research on the business of women’s sport around the world, making it an unparalleled resource for all those who aspire to work in, or understand, women’s sport. Featuring international perspectives, with authors from North America, South America, Europe, Asia, and Oceania, and insightful, in-depth profiles of real leaders within different sectors of women's sport in the global sport industry, the Routledge Handbook of the Business of Women's Sport offers an integrated understanding of the ways traditional media and social media impact both the understanding and advancement of women’s sport properties, businesses, teams, and athletes. Innovative case studies show how societal issues such as gender, power, and framing impact the business of women’s sports and those who work in women’s sport. An essential reference for any researcher or advanced student with an interest in women’s sport or women in business, and useful supplementary reading for researchers and advanced students working in sport business, sport management, mainstream business and management, or women’s studies.