While information technology (IT) companies have a special affinity for the Internet, they are not necessarily using Internet marketing to its fullest potential. Addressing the specific Internet marketing needs of IT companies and written for IT marketing pros, this how-to guide shows how to make the best of a Web site, get the most out of online advertising and e-mail marketing, build a Web community, and participate in affiliate marketing programs. Numerous case studies from IT companies are used to illustrate the concepts.
This detailed reference provides advice on how to expand and improve marketing opportunities, communications, and online relationships with this valuable tool. Marketers are guided through a step-by-step process of creating and implementing an e-mail marketing plan for their specific needs. This updated edition includes the latest information on e-mail newsletters, online networking, signature files, and e-mail promotions.
Huge businesses spend millions of dollars planning and executing their Internet marketing strategy. What these big corporations don’t understand is that they could achieve similar results without breaking the bank. The secrets of making a big Internet marketing splash without spending more than $500 a year are revealed in this book. For entrepreneurs and small businesses alike, this book explains how to plan and execute a complete online marketing strategy for just a couple of dollars a day.
Business-to-business marketing is the fastest growing segment of direct marketing and online commerce. This practical yet forward-thinking blueprint for success goes a step further than other Internet marketing books by focusing on how to enhance the business-to-business segment of direct marketing through the Internet. Internet marketers will learn proven strategies for increasing profits such as generating leads with e-mail, using Internet events for marketing, and building customer relationships. This new edition has been updated with the latest case studies, Web site references, and Int.
This IBM® Redbooks® publication provides a technical overview of the features, functions, and enhancements available in IBM i 7.1, including all the Technology Refresh (TR) levels from TR1 to TR7. It provides a summary and brief explanation of the many capabilities and functions in the operating system. It also describes many of the licensed programs and application development tools that are associated with IBM i. The information provided in this book is useful for clients, IBM Business Partners, and IBM service professionals who are involved with planning, supporting, upgrading, and implementing IBM i 7.1 solutions.
This IBM® Redbooks® publication provides an introduction to PowerVMTM virtualization technologies on Power System servers. PowerVM is a combination of hardware, firmware, and software that provides CPU, network, and disk virtualization. These are the main virtualization technologies: POWER7, POWER6, and POWER5 hardware POWER Hypervisor Virtual I/O Server Though the PowerVM brand includes partitioning, management software, and other offerings, this publication focuses on the virtualization technologies that are part of the PowerVM Standard and Enterprise Editions. This publication is also designed to be an introduction guide for system administrators, providing instructions for these tasks: Configuration and creation of partitions and resources on the HMC Installation and configuration of the Virtual I/O Server Creation and installation of virtualized partitions Examples using AIX, IBM i, and Linux This edition has been updated with the latest updates available and an improved content organization.