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Author: M. McKinley
Publisher: Springer
Published: 2011-12-13
Total Pages: 142
ISBN-13: 0230367143
DOWNLOAD EBOOKThis book takes an international perspective on the topical issues of marketing ethics and ethical communications. The contributors are professors of business in various European institutions who bring their international background and experience to this body of work.
Author: Lynne Eagle
Publisher: SAGE
Published: 2015-09-15
Total Pages: 461
ISBN-13: 1473934028
DOWNLOAD EBOOKMarketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Author: Majed Almutairi
Publisher: GRIN Verlag
Published: 2014-07-09
Total Pages: 20
ISBN-13: 3656693145
DOWNLOAD EBOOKSeminar paper from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of Wisconsin-Milwaukee, course: Marketing Ethics, language: English, abstract: In this study, the examination revolves around three main issues which include ethics, advertising and social media effects. Ethics basically refers to moral principles which control an individual behavior with respect to activities carried out. Alternatively, advertising refers to method by which sellers communicate to buyers in the market. The study will look at ethics in advertising as a way to govern communication between buyers and sellers. In addition, the study will examine the effects of social media on ethics in advertising (Ibrahim, 2008). When talking about ethics in advertising, it refers to well defined principles upon which communication between buyers and sellers is governed. Therefore, this implies that ethic is classified as an important tool in the advertising industry. Advertising has many benefits; however, certain points employed don’t match the required ethical norms.
Author: Lynne Eagle
Publisher: SAGE
Published: 2015-09-15
Total Pages: 321
ISBN-13: 1473934036
DOWNLOAD EBOOKMarketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.
Author: Lynne Eagle
Publisher: SAGE
Published: 2020-10-05
Total Pages: 975
ISBN-13: 1529738571
DOWNLOAD EBOOKThe SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing’s many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organizational practices. Marketing ethics has emerged in recent years as the key and collective concern within the ever-divergent fields of marketing and consumer research. This handbook brings together a rich and diverse body of scholarly research, with chapters on all major topics relevant to the field of marketing ethics, whilst also outlining future research directions. PART 1: Foundations of Marketing Ethics PART 2: Theoretical and Research Approaches to Marketing Ethics PART 3: Marketing Ethics and Social Issues PART 4: Issues in Consumer Ethics PART 5: Ethical Issues in Specific Sectors PART 6: Ethical Issues in the Marketing Mix PART 7: Concluding Comments and Reflections
Author: Deirdre K. Breakenridge
Publisher: Routledge
Published: 2021-04-21
Total Pages: 155
ISBN-13: 1000377024
DOWNLOAD EBOOKWith recent changes in technology, media, and the communication landscape, the journey to ethics has become more complicated than ever before. This book aims to answer ethical questions, from applying ethics and sound judgment through your organization and communication channels to taking your ethics and values into every media interview. With the understanding of how personal and professional ethics align, business leaders, managers, and students will maneuver their way around this new landscape showcasing their values in ethical conduct. This book is divided into eight important areas based on where and why a breakdown in ethical behavior is likely to occur, and delivers advice from experts on the frontlines of business communications who know what it means to face the inherent changes and challenges in this field. With more than 80 questions and answers focused on guiding marketing, PR and business professionals, readers will uncover situations where ethics are challenged, and their values will be tested. This straightforward Q&A guidebook is for professionals who realize ethics are a crucial part of decision-making in their communications and who want to maintain trust with the public and their positive brand reputations in business. Readers will receive answers to pressing ethical questions to help them apply best practice guidelines and good judgment in their own situations, based on the stories, theories, and practical instruction from the author’s 30 years of experience as well as the thought leaders featured in this book.
Author: Rick D. Saucier
Publisher:
Published: 2008
Total Pages: 198
ISBN-13:
DOWNLOAD EBOOKSaucier examines marketing ethics, focusing on the nature of new ethical breaches made possible by the increasing capabilities of technology. Chapter topics include the use of fear appeals, intrusive advertising in daily lives, the American materialistic culture, body image advertising, and puffery and deceptive advertising practice. Appendices include the American Marketing Association Code of Ethics, the Parents' Bill of Rights, and CARU's Core Principles.
Author: Wally Snyder
Publisher: Routledge
Published: 2016-11-03
Total Pages: 300
ISBN-13: 1317281527
DOWNLOAD EBOOKThis book provides students and practitioners with a comprehensive overview of the rules and principles associated with ethical advertising practices. With extensive research, and a variety of case studies, and expert opinions, it discusses why advertising ethics is important both to the consumer and the professional. The author presents the rules of ethical conduct recommended by the Institute for Advertising Ethics and demonstrates how these are applied in practice, examining why ethics is important; what the ethical dilemmas the industry faces are; and how to motivate better practices among professionals. The book uses real life stories of "native advertising," marketing to children, and diversity in advertising to show how professionals can be inspired to "do the right thing" for consumers and their companies. Readers will learn how they can solve ethical dilemmas to their personal satisfaction in the competitive work environment. This balanced perspective to the ethical issues that arise in the advertising industry is sure to resonate with students of advertising and marketing.
Author: Clifford G. Christians
Publisher: Oxford University Press, USA
Published: 2012
Total Pages: 0
ISBN-13: 9780195374544
DOWNLOAD EBOOKFocusing on one historic episode per chapter, Ethics for Public Communication is divided into three parts, each dedicated to one of the three major functions of the media within democratic societies: news, persuasion, and entertainment. Authors Clifford Christians, Mark Fackler, and John Ferré, three trusted scholars in the field, discuss media ethics from a communicative perspective, setting the book apart from other texts in the market that simply combine journalism with libertarian theory. Classic media ethics cases, like the publication of Rachel Carson's 1962 book Silent Spring, are covered in tandem with such contemporary cases as the creation of Al-Jazeera English and the controversy surrounding Ice-T's protest song, "Cop Killer." FEATURES - A new "communitarian" approach to ethics that breaks from other texts in the discipline - A focus on classic and current cases that are culturally relevant today - A thorough and comprehensive grounding in the theory of media ethics - Longer and more universal case studies than those included in other texts, in order to provide more real-life, ethical dilemmas
Author: Patrick E. Murphy
Publisher: Taylor & Francis
Published: 2016-12-13
Total Pages: 213
ISBN-13: 1317235657
DOWNLOAD EBOOKUnderstanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.
