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Author: James Hillman
Publisher:
Published: 2010
Total Pages: 0
ISBN-13: 9788857202099
DOWNLOAD EBOOKThis volume presents the 100 year history of a leading multinational in mens luxury clothing and one of the oldest business families in Italy, Ermenegildo Zegna.
Author: Byoungho Jin
Publisher: Springer
Published: 2016-06-28
Total Pages: 160
ISBN-13: 1137523379
DOWNLOAD EBOOKThe first volume in the Palgrave Studies in Practice: Global Fashion Brand Management series, this book provides a comprehensive view on the internationalization of fashion brands, offering unique academic and managerial insights into how fashion brands in diverse sizes can build and sustain their businesses in competitive global marketplaces. It explores the theories and trends occurring within the fashion industry, one of the most active sectors of internationalization. The majority of global fashion brands operate beyond their home countries, yet not much is known about the ventures that generate more than half of their revenues. This book takes a critical look at the global-by-nature fashion industry through a collection of actual cases from multiple countries and cultural backgrounds.
Author: Plunkett Research, Ltd
Publisher: Plunkett Research, Ltd.
Published: 2008-04
Total Pages: 508
ISBN-13: 1593921101
DOWNLOAD EBOOKCovers the trends in apparel and textile supply chains, manufacturing, design, women's fashions, men's fashions, children's fashions, shoes, accessories, retailing, distribution, technologies and fabrics of many types. This work contains more than thousand contacts for business and industry leaders, industry associations, and Internet sites.
Author: Shaoming Zou
Publisher: Emerald Group Publishing
Published: 2011-01-27
Total Pages: 322
ISBN-13: 0857244485
DOWNLOAD EBOOKFeatures the papers that report a variety of studies examining: international marketing behaviour of firms from emerging markets; market environments and consumer behaviour in emerging markets; and, MNCs' international marketing in emerging markets.
Author: Jack W. Plunkett
Publisher: Plunkett Research, Ltd.
Published: 2008-12
Total Pages: 676
ISBN-13: 159392139X
DOWNLOAD EBOOKA market research guide to the retail industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It contains trends, statistical tables, and an industry glossary. It includes one page profiles of retail industry firms, companies and organizations. It also includes addresses and phone numbers.
Author:
Publisher:
Published: 2007-06
Total Pages: 220
ISBN-13:
DOWNLOAD EBOOKMen's Health magazine contains daily tips and articles on fitness, nutrition, relationships, sex, career and lifestyle.
Author:
Publisher:
Published: 2015-07-22
Total Pages: 0
ISBN-13: 9781614284420
DOWNLOAD EBOOKFor 100 years Maserati has represented the pinnacle of luxury, world-class performance, and signature Italian style. 'One of 100' celebrates the collaboration of Maserati with fashion house Ermenegildo Zegna--renowned for fine materials and craftsmanship in its own right--to produce the Maserati Quattroporte Zegna, limited to an edition of 100. Photographs by renowned fashion photographer Fabrizio Ferri pay tribute to the craftsmanship and skill that characterise Maserati and Ermenegildo Zegna's unique designs, capturing the hands of artists and craftspeople from writers and musicians to chefs and athletes and pairing them with images of the cars' exquisite details, as unique as a human hand. 100 photographs
Author: Dario Golizia
Publisher: Routledge
Published: 2021-07-18
Total Pages: 291
ISBN-13: 1000408906
DOWNLOAD EBOOKThis book provides a clear understanding of the different business strategies and models across all markets of the fashion industry. Providing a holistic and practical approach to strategic fashion management and marketing, the book covers brand image, supply chain, communication, price point and social media. Based on examples from international organisations – including Off-White, Nike and Zara, as well as leading luxury brands – the author identifies 13 core market sectors and explores the strategies applied in each: from creativity to their supply chain and sustainability, from segmentation strategy to brand policies and from pricing to distribution. Each chapter includes features to aid student learning, including interviews with a wide range of experts from across the industry as well as student activities and reflection points. Theoretically grounded yet practical in its approach, this is important reading for advanced undergraduate and postgraduate students of Strategic Fashion Management, Fashion Marketing and Communications, Fashion Merchandising and Luxury Fashion.
Author: Joachim Schwass
Publisher: Springer
Published: 2016-08-18
Total Pages: 294
ISBN-13: 1137586001
DOWNLOAD EBOOKWise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner’s vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.
Author: J. Schwass
Publisher: Springer
Published: 2005-07-31
Total Pages: 188
ISBN-13: 0230513352
DOWNLOAD EBOOKThe majority of family businesses are both ill-prepared and ineffective at handling the emotional family related and the rational business related complexities they face. This book, a nine year study of multi-generational award winning family businesses, provides new and deep insights into their long-term success strategies.
