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Environmental Advertising in China and the USA

Author: Xinghua Li

Publisher: Routledge

Published: 2016-05-05

Total Pages: 168

ISBN-13: 1317753356

Since the late 1980s, green consumerism has been hailed in the West as an efficient solution to environmental problems. However, Chinese consumers have been slow to warm up to eco-friendly products. Consumers prefer SUVs to hybrid cars, health supplements and snake oil medicines to organic foods and eco-fashion is still secluded in high-end designer studios. These choices contradict the findings of many sustainable lifestyle surveys that claim to register a rising desire for green products among the Chinese. This book examines the psycho-cultural differences that disrupt the translation of "eco-friendly" appeals to China by analyzing environmental advertising. It explores the different notions of "green", the structures of desire that underlies the advertisements, and how they are shaped by ideological, cultural, and historical differences. Rather than arguing the superiority of the American or Chinese version of green consumerism, the book interrogates the role of advertising in the global spread of Western ideologies and explores the possibilities for consumers to resist transnational corporate hegemony in the green movement. This book fills an important gap in the critical scholarship on green marketing and should be of interest to students and scholars of environment studies, green advertising and marketing, environmental communication and media studies, China studies and environmental sociology, ethics and cultural studies.

Communicating the "incommunicable Green"

Author: Xinghua Li

Publisher:

Published: 2010

Total Pages: 256

ISBN-13:

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These views shape the ways the Chinese perceive and react to environmental dangers and lead to a significant disjunction in the understanding of "green" between China and the U.S. By acknowledging these cultural, ideological, and historical differences, this dissertation investigates the international struggles for hegemony underlying the green consumerist movement and explores the conditions under which global environmental alliance can be established.

Social and Environmental Issues in Advertising

Author: Sukki Yoon

Publisher: Routledge

Published: 2018-10-11

Total Pages: 170

ISBN-13: 1315392526

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In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. Critics argue, however, that for-profit advertisers who endorse social responsibility are inherently serving commercial purposes and diluting the value of socially responsible advertising. Scholars in many fields—advertising, marketing, communications, and psychology—explore ways to encourage consumers, companies, and policymakers to adopt socially responsible behaviours, and to provide theoretical and practical insights regarding effective applications of pro-social and pro-environmental marketing messages. This book comprises ten chapters that contribute to advertising theory, research, and practice by providing an overview of current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising; uncovering individual differences in perception of advertising messages and their consequences for social and environmental behaviours; reconciling societal and business interests; identifying a message factor that determines eco-friendly behaviours; and identifying source factors that enhance and weaken advertising effectiveness. This book was originally published as a special issue of the International Journal of Advertising.

China's Environmental Governing and Ecological Civilization

Author: Jiahua Pan

Publisher: Springer

Published: 2015-11-30

Total Pages: 239

ISBN-13: 3662474298

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This book looks into the increasing conflict between the demand of economic growth and the already fragile ecological system condition in China. The prolonged urbanization process has escalated the erosion of natural environments and is increasing energy consumption. China’s role as a “world plant” is also demanding more and more resource supply as well as energy consumption. This book argues that to correctly respond to these emerging issues, apart from upgrading industry and improves environmental protection techniques, China needs to establish an “ecological civilization” that provides an ideological basis for the construction of a green low-carbon model of economic growth.

Advertising in a Changing China

Author: Frank Bittner

Publisher: BoD – Books on Demand

Published: 2007

Total Pages: 110

ISBN-13: 3937686886

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Since the introduction of economic reforms and an open door policy in 1978, China has been proclaimed as "the emerging powerhouse of the twenty-first century". The Chinese market's attractiveness to international marketers has also received significant boost as a result of the country's admission into the World Trade Organization (WTO). Accordingly, advertisers look at China and perceive tremendous opportunity in 1.3 billion Chinese consumers which represents one-fifth of the world population in what is called the world's largest market. Being viewed as a new frontier for consumer good investment does not mean that advertising in China is simple. On the contrary, many Western business firms which have invested their capital into Chinese businesses have suffered setbacks or even failure. Thus, it is important to understand that despite the dramatic impact of economic reform and the drive for modernization over the past two decades, the Chinese market has many special characteristics that make it a challenging place in which to do business including making advertising in this market . This book examines the key barriers/constraints that foreign firms should be mindful of in order to develop a viable advertising strategy in a changing China in which abundant opportunities await those that can fulfill it.

Environmental Activism, Social Media, and Protest in China

Author: Elizabeth Brunner

Publisher: Rowman & Littlefield

Published: 2019-07-05

Total Pages: 218

ISBN-13: 1793606137

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This book is an in-depth study on the use of social media in environmental activism in China. The author weaves together post-structuralist theory, media theory, social movement theory, and environmental communication studies to analyze concepts such as wild public networks and force majeure in the context of contemporary social movements.

The Struggle for Sustainability in Rural China

Author: Bryan Tilt

Publisher: Columbia University Press

Published: 2009-12-15

Total Pages: 217

ISBN-13: 0231520808

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Though China's economy is projected to become the world's largest within the next twenty years, industrial pollution threatens both the health of the country's citizens and the natural resources on which their economy depends. Capturing the consequences of this reality, Bryan Tilt conducts an in-depth, ethnographic study of Futian Township, a rural community reeling from pollution. The industrial township is located in the populous southwestern province of Sichuan. Three local factories-a zinc smelter, a coking plant, and a coal-washing plant-produce air and water pollution that far exceeds the standards set by the World Health Organization and China's Ministry of Environmental Protection. Interviewing state and company officials, factory workers, farmers, and scientists, Tilt shows how residents cope with this pollution and how they view its effects on health and economic growth. Striking at the heart of the community's environmental values, he explores the intersection between civil society and environmental policy, weighing the tradeoffs between protection and economic growth. Tilt ultimately finds that the residents are quite concerned about pollution, and he investigates the various strategies they use to fight it. His study unravels the complexity of sustainable development within a rapidly changing nation.

Environmental Regulation in China

Author: Xiaoying Ma

Publisher: Rowman & Littlefield

Published: 2000

Total Pages: 240

ISBN-13: 9780847693993

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Even though China has created an administrative structure and regulatory programs to curb pollution, environmental quality has continued to deteriorate. Are polluters following the rules? How do regulators and polluters alike respond to ChinaOs environmental controls? This thoroughly documented study examines these central questions by analyzing compliance with programs involving wastewater discharge standards, fees, and permits. The successes and failures of these programs are tracked in comprehensive case studies and remarkably candid surveys of factory managers in six Chinese cities. The authorsO final chapter adds an international dimension by comparing Chinese water pollution control programs with their counterparts in the United States.