Fundamentals of Global Strategy
Author: Cornelis A. de Kluyver
Publisher: Business Expert Press
Published: 2010-08-20
Total Pages: 272
ISBN-13: 1606490737
DOWNLOAD EBOOKThe globalization of the competitive landscape has forced companies to fundamentally rethink their strategies. Whereas once only a few industries such as oil could be labeled truly global, today many-from pharmaceuticals to aircraft to computers-have become global in scale and scope. As a consequence, creating a global competitive advantage has become a key strategic issue for many companies. Crafting a global strategy requires making decisions about which strategy elements can and should be globalized and to what extent.