This book explores the democratization of music in our current era made possible by digital technologies. Music has become ubiquitous and increasingly intertwined with everyday life, rendering previous models of creation, performance, and consumption obsolete. Diffusing Music identifies trajectories between 20th-century innovators and the broader redefinition of the musical art in popular culture today. This approach can inform new modalities of musical thinking in the wake of the transformations being actualized by artificial intelligence and other emerging technologies. The author has been an active participant in many of the scenes and movements that gave rise to musical democratization. His experiences and collaborations with influential figures in the field are woven into the fabric of the narrative.
This book introduces a subject that will be new to many: sonic arts. The application of sound to other media (such as film or video) is well known and the idea of sound as a medium in its own right (such as radio) is also widely accepted. However, the idea that sound could also be a distinct art form by itself is less well established and often misunderstood. The Fundamentals of Sonic Art & Sound Design introduces, describes and begins the process of defining this new subject and to provide a starting point for anyone who has an interest in the creative uses of sound. The book explores the worlds of sonic art and sound design through their history and development, and looks at the present state of these extraordinarily diverse genres through the works and words of established artists and through an examination of the wide range of practices that currently come under the heading of sonic arts. The technologies that are used and the impact that they have upon the work are also discussed. Additionally, The Fundamentals of Sonic Art & Sound Design considers new and radical approaches to sound recording, performance, installation works and exhibitions and visits the worlds of the sonic artist and the sound designer.
This classic reference on musical acoustics and performance practice begins with a brief introduction to the fundamentals of acoustics and the generation of musical sounds. It then discusses the particulars of the sounds made by all the standard instruments in a modern orchestra as well as the human voice, the way in which the sounds made by these instruments are dispersed and how the room into which they are projected affects the sounds.
The SAGE Encyclopedia of Music and Culture presents key concepts in the study of music in its cultural context and provides an introduction to the discipline of ethnomusicology, its methods, concerns, and its contributions to knowledge and understanding of the world′s musical cultures, styles, and practices. The diverse voices of contributors to this encyclopedia confirm ethnomusicology′s fundamental ethos of inclusion and respect for diversity. Combined, the multiplicity of topics and approaches are presented in an easy-to-search A-Z format and offer a fresh perspective on the field and the subject of music in culture. Key features include: Approximately 730 signed articles, authored by prominent scholars, are arranged A-to-Z and published in a choice of print or electronic editions Pedagogical elements include Further Readings and Cross References to conclude each article and a Reader’s Guide in the front matter organizing entries by broad topical or thematic areas Back matter includes an annotated Resource Guide to further research (journals, books, and associations), an appendix listing notable archives, libraries, and museums, and a detailed Index The Index, Reader’s Guide themes, and Cross References combine for thorough search-and-browse capabilities in the electronic edition
눈높이 연마하기: 아시아 마케팅의 접근을 위한 예술과 과학 세계에서 가장 높은 성장률을 자랑하는 아시아에서 마케팅은 과연 어떻게 접근해야 하는 것인가? 본 저서, [눈높이 연마하기]는 바로 그 과제에 대한 해법을 제공한다. [눈높이]는 한국말로 단순히 사람이 바라보는 수준으로 이해가 되지만 본 저서에서는 이 보다 더 넓은 의미로 마케팅의 본질을 뜻한다. 즉 본 저서는 기업이 소비자들의 관점을 이해하면 시장을 더 쉽게 헤아릴 수 있다는 철학을 담고 있다. 저자는 [눈높이 연마하기]를 통하여 근 30년간 마케팅 강의, 연구, 기업 자문 활동으로 터득한 경험과 인사이트를 독자들과 공유 한다. 저자는 한국 외에 필란드, 호주, 홍콩, 싱가포르 등에서 강의를 하였을 뿐만 아니라 어렸을 때 외교관 자녀로써 여러 국가에서 성장하였다. 이 같은 종합적 경험으로 저자는 다양한 환경에서 [눈높이]를 맞출 수 있는 글로벌한 안목을 키웠다. 본 저서는 딱딱한 이론에만 치우쳐져 있지 않고 저자의 풍부한 경험담과 마케팅 일화를 담고 있다. [눈높이 연마하기]는 마케팅 실무는 물론 개인 브랜딩을 하려는 독자에게도 유익한 지침서가 될 수 있다. 또한 보너스로 저자가 지난 5년간 수시로 기고한 Harvard Business Review Online 경영논평과 아시아 마케팅 관련 주요 논문과 사례가 포함되어 있다. 본서를 토대로 저자는 세계 제일 큰 공개인터넷강의(MOOC) 사이트인 코세라(coursera.org)에 “International Marketing in Asia”라는 강의를 개설하였고 170여 개의 국가에서 본 강의가 수강되고 있다. PART I WHAT IS MARKETING PART II MARKETING STRATEGY PART III CUSTOMER CATEGORIES in Asian Marketing PART IV MARKET SELECTION PART V MARKET SELECTION PART VI / APPENDIX HBR BLOGS & READINGS Mastering Noon Nopi: The Art & Science of Marketing in Asia How does one approach Marketing in Asia, the fastest growing economic region in the world? That is the key question that is answered in “Mastering Noon Nopi: The Art & Science of Marketing in Asia.” Noon Nopi, a word from Korean, means “Eye Level” but the author uses it more broadly to signify the essence of Marketing. The Noon Nopi concept is used throughout the book to convey how companies need to understand their markets through the lenses of consumers. The author brings nearly 30 years of teaching, research and consulting experience and insight about Marketing into the book. He has taught Marketing in Korea, Finland, Australia, Hong Kong and Singapore. He was also raised as a child of diplomats and lived in many countries. The combined experience therefore allows the author to have a unique global perspective of how the “Eye Level” matching can be achieved. The author offers rich personal accounts and anecdotes to illustrate how one’s ability to fine tune his or her “Noon Nopi” can be an asset not just in business but also in life such as in individual branding. Even though the book is focused on Asia, many of the analytical tools offered in “Noon Nopi” can be applied to marketing problems anywhere. As an added bonus, the book includes the author’s many Harvard Business Review Online opinion pieces as well as a key article and case on Asian Marketing. The author has now launched a MOOC (Massive Open Online Course) called “International Marketing in Asia” based on this book on the world’s largest platform Coursera and has learners from over 170 countries.
RE-MIXING THE CITY - Towards Sustainability and Resilience? There is nothing permanent except change. (Heraclitus) Cities worldwide are facing rapid social, economic, environmental, technological and cultural changes such as: rapid urbanisation, aging of society, security issues, housing emergency, new solutions on mobility, integration of immigrants, food and water shortage, etc. Especially in times of economic crisis and demographic changes in cities, it is necessary to think about how to best handle what we have, and therefore "RE-MIXING THE CITY" is a challenge to manage and re-combine the elements which make our modern cities in order to better respond to change.
