Dictionary of Advertising Terms
Dictionary of Advertising Terms

Author: Babajide Oyekan

Publisher: Createspace Independent Publishing Platform

Published: 2018-07-22

Total Pages: 168

ISBN-13: 9781723495830

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Dictionary of Advertising Terms provides solutions we to some problems that face students, teachers and professionals of advertising.

Dictionary of Marketing Terms
Dictionary of Marketing Terms

Author: Jane Imber

Publisher: Barron's Educational Series, Incorporated

Published: 2000-04

Total Pages: 612

ISBN-13:

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More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".

The Marketing Glossary
The Marketing Glossary

Author: Mark N. Clemente

Publisher: clementebooks

Published: 2002

Total Pages: 502

ISBN-13: 0971943400

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Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com

A Dictionary of Marketing
A Dictionary of Marketing

Author: Charles Doyle

Publisher: Oxford University Press, USA

Published: 2011-03-24

Total Pages: 450

ISBN-13: 0199590230

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Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.

Macmillan Dictionary of Marketing & Advertising
Macmillan Dictionary of Marketing & Advertising

Author: Michael J. Baker

Publisher: New York : Nichols Publishing Company

Published: 1984

Total Pages: 234

ISBN-13:

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Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR

Dictionary of Marketing and Advertising
Dictionary of Marketing and Advertising

Author: Jerry M. Rosenberg

Publisher: Wiley

Published: 1995-03-02

Total Pages: 390

ISBN-13: 9780471025023

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This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.

Dictionary of Marketing Terms
Dictionary of Marketing Terms

Author: Peter D. Bennett

Publisher: McGraw-Hill Companies

Published: 1995

Total Pages: 344

ISBN-13:

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Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.