Most take for granted that a pair of jeans is not considered complete without patches, rivets, buttons, and other trims. The existence of such design elements is not questioned because they are seen as the standard. Nick Williams's book is exclusively dedicated to denim branding and deconstructs every element that goes into branding a pair of jeans. These elements are a jeans' identity, its source code, a marker from which to discover the jean's provenance. Through beautiful and inspirational photography, this book tells the fascinating and sometimes surprising history of denim branding from the 1870s to current day. Primary source materials for this book come from the historical archive departments of Levi Strauss & Co., Lee Jeans, Wrangler, Carhartt, and Cone Mills, as well as some of the best contemporary denim brands of today, including Rogue Territory, Dawson Denim, Denham, Kings of Indigo, Endrime, Evisu, Eat Dust, Butcher of Blue, and Tellason.
On any given day nearly half of the world's population is wearing blue jeans: this is a fascinating study of the causes, nature and consequences of the rise of global denim.
Denim Dudes is a street style book with a difference. As well as featuring key players in the global denim business, such as Jason Denham (Denham), François Girbaud, (Marithé + François Girbaud), Adriano Goldschmied (Diesel, 7 For All Mankind) and Kenichi and Kenji Shiotani (Warehouse Japan), it also explores the very best and latest denim styling on the street, from bikers to vintage dealers and store owners. Exclusive photography for the book was shot in Paris, Tokyo, London, New York, LA, Milan, San Francisco, Amsterdam, Stockholm, Barcelona, Melbourne, Gothenburg, and Sydney. This inspirational title will appeal not just to designers and fashion professionals but to a public increasingly obsessed with the world of denim. It offers unrivalled insight into the stylish and sometimes eccentric "dudes" involved in this fascinating and diverse industry.
This style bible is a chic and sexy look at the myriad possibilities of blue jeans, the classic and ever-evolving fashion essential. Blue jeans are an iconic part of American culture. And, like the American dream, denim is constantly reinventing itself. A Denim Story showcases timeless images of blue jean style. Featuring such icons as Marilyn Monroe, Patti Smith, Jane Birkin, and Kate Moss, as well as dreamy inspiration boards from the authors' own work, this volume is full of ideas and inspirations. A pair of jeans always makes a statement, whether they are tight and purposeful or loose and frayed. Blue jeans can embody dreamy, girlish innocence or the best of boyishness, as when worn two sizes too big, low on the hips, and rolled up at the ankle. A Denim Story takes us on a journey through the most stylish looks of Americana culture, from the cutoffs and rolled-up cuffs of carefree summertime days to the simple ruggedness of overalls in the countryside, and from the rebelliously ripped jeans of rock 'n' roll to that beloved pair of faded and patched blue jeans we will never throw away. Denim is the material of independence and self-expression, timelessly cool, boasting an authenticity and function that transcend trends and is always sexy. Exquisitely curated by Current, Elliott, and Walsh, A Denim Story is a visual love song to blue jeans, sure to seduce everyone who picks it up.
Are you looking for a journey that will take you through this amazing obok, along with funny comments and a word puzzle? Then this book is for you. Whether you are looking at this book for curiosity, choices, options, or just for fun; this book fits any criteria. Writing this book did not happen quickly. It is thorough look at accuracy and foundation before the book was even started. This book was created to inform, entertain and maybe even test your knowledge. By the time you finish reading this book you will want to share it with others.
Are you looking for a journey that will take you through this amazing obok, along with funny comments and a word puzzle? Then this book is for you. Whether you are looking at this book for curiosity, choices, options, or just for fun; this book fits any criteria. Writing this book did not happen quickly. It is thorough look at accuracy and foundation before the book was even started. This book was created to inform, entertain and maybe even test your knowledge. By the time you finish reading this book you will want to share it with others.
Denim: Manufacture, Finishing and Applications provides exhaustive coverage of denim manufacture, jeans washing, novel applications and environmental impacts. It also contains information on the history and social influence of denim, and includes the details relevant to the fashion and apparel industry. The topics covered are comprehensive with contributions from experts the world over, and the book is offered as an authentic reference book for any relevant information on denim. - Provides a thorough review of denim manufacturing and jeans washing technologies - Includes details relevant to the fashion and apparel industry while maintaining a high level of technological content on spinning, dyeing, weaving, garments, washing, finishing and other applications - Includes several contributions from industry experts
While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. Packaging the Brand discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience and examines the entire lifespan of a piece of packaging: from its manufacture and construction, to its display in various retail environments, to its eventual disposal and the associated environmental concerns.
This street-style bible takes a chic and sexy look at the aesthetic power of blue jeans, featuring stylish women around the world wearing their favorite denim in their own unique way. Denim’s sexiness, whether it is being dressed up or dressed down, has made it the ultimate fashion statement as well as the ultimate anti-fashion statement. This book is an ode to the enduring cool of denim and the creative ways it can be worn, showcasing unique and inspirational stylish looks from denim lovers across the United States, the U.K., Europe, Japan, and Australia. Presenting street style at its best, Denim is also a veritable who’s who of the denim style world, featuring the personal looks of trendsetters, stylists, vintage dealers, as well as shop owners of renowned favorites such as Lot, Stock and Barrel in Los Angeles and Goodhood in London, and designers from cult brands such as Rollas and Lorod. A tribute to blue jeans and denim style around the world, this stylish volume is full of ideas for how to wear and style your denim, imparting inspiration not only for fashionistas, but for all who love blue jeans.
For anyone who wants to learn the fundamentals of branding in an approachable way without poring over dense text or hiring an expensive consultant, Star Brands presents a unique model that offers structured guidance and professional tips for building, managing, and marketing any brand. Created by savvy brand manager Carolina Rogoll, the star brand model is a perfect intersection of solid marketing and management theory with an approachable, visually oriented design. The author teaches step-by-step how to assess a brand’s unique challenge, how to define the brand’s equity and target, how to craft a solid brand growth strategy, and how to measure success once the brand is in the marketplace. The book includes case studies from famous star brands as well as interviews with top business school professors, advertising agency leaders, and former CEOs. Topics covered include the star brand model; leaders behind star brands; brand assessment and goal setting; defining brand equity; selecting a brand target; insights, benefits, ideas; theory from the best marketing and managing resources; marketing strategy; how to build a marketing plan; and much more, including exercise worksheets to practice on! The author combines her experience building brands at the front lines of a big multinational company with top-notch marketing and management theory. What results is an ideal primer for anyone seeking structured guidance on building a brand for a client, managing a brand, or even starting a brand for oneself. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
