Big Data Science & Analytics

Big Data Science & Analytics

Author: Arshdeep Bahga

Publisher: Vpt

Published: 2016-04-15

Total Pages: 544

ISBN-13: 9780996025546

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Big data is defined as collections of datasets whose volume, velocity or variety is so large that it is difficult to store, manage, process and analyze the data using traditional databases and data processing tools. We have written this textbook to meet this need at colleges and universities, and also for big data service providers.


Sports Analytics and Data Science

Sports Analytics and Data Science

Author: Thomas W. Miller

Publisher: FT Press

Published: 2015-11-18

Total Pages: 576

ISBN-13: 0133887413

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. This up-to-the-minute reference will help you master all three facets of sports analytics — and use it to win! Sports Analytics and Data Science is the most accessible and practical guide to sports analytics for everyone who cares about winning and everyone who is interested in data science. You’ll discover how successful sports analytics blends business and sports savvy, modern information technology, and sophisticated modeling techniques. You’ll master the discipline through realistic sports vignettes and intuitive data visualizations–not complex math. Every chapter focuses on one key sports analytics application. Miller guides you through assessing players and teams, predicting scores and making game-day decisions, crafting brands and marketing messages, increasing revenue and profitability, and much more. Step by step, you’ll learn how analysts transform raw data and analytical models into wins: both on the field and in any sports business.


Data Science and Big Data Analytics

Data Science and Big Data Analytics

Author: EMC Education Services

Publisher: John Wiley & Sons

Published: 2014-12-19

Total Pages: 432

ISBN-13: 1118876229

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Data Science and Big Data Analytics is about harnessing the power of data for new insights. The book covers the breadth of activities and methods and tools that Data Scientists use. The content focuses on concepts, principles and practical applications that are applicable to any industry and technology environment, and the learning is supported and explained with examples that you can replicate using open-source software. This book will help you: Become a contributor on a data science team Deploy a structured lifecycle approach to data analytics problems Apply appropriate analytic techniques and tools to analyzing big data Learn how to tell a compelling story with data to drive business action Prepare for EMC Proven Professional Data Science Certification Get started discovering, analyzing, visualizing, and presenting data in a meaningful way today!


Public Policy Analytics

Public Policy Analytics

Author: Ken Steif

Publisher: CRC Press

Published: 2021-08-18

Total Pages: 254

ISBN-13: 1000401618

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Public Policy Analytics: Code & Context for Data Science in Government teaches readers how to address complex public policy problems with data and analytics using reproducible methods in R. Each of the eight chapters provides a detailed case study, showing readers: how to develop exploratory indicators; understand ‘spatial process’ and develop spatial analytics; how to develop ‘useful’ predictive analytics; how to convey these outputs to non-technical decision-makers through the medium of data visualization; and why, ultimately, data science and ‘Planning’ are one and the same. A graduate-level introduction to data science, this book will appeal to researchers and data scientists at the intersection of data analytics and public policy, as well as readers who wish to understand how algorithms will affect the future of government.


Entertainment Science

Entertainment Science

Author: Thorsten Hennig-Thurau

Publisher: Springer

Published: 2018-08-01

Total Pages: 879

ISBN-13: 3319892924

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The entertainment industry has long been dominated by legendary screenwriter William Goldman’s “Nobody-Knows-Anything” mantra, which argues that success is the result of managerial intuition and instinct. This book builds the case that combining such intuition with data analytics and rigorous scholarly knowledge provides a source of sustainable competitive advantage – the same recipe for success that is behind the rise of firms such as Netflix and Spotify, but has also fueled Disney’s recent success. Unlocking a large repertoire of scientific studies by business scholars and entertainment economists, the authors identify essential factors, mechanisms, and methods that help a new entertainment product succeed. The book thus offers a timely alternative to “Nobody-Knows” decision-making in the digital era: while coupling a good idea with smart data analytics and entertainment theory cannot guarantee a hit, it systematically and substantially increases the probability of success in the entertainment industry. Entertainment Science is poised to inspire fresh new thinking among managers, students of entertainment, and scholars alike. Thorsten Hennig-Thurau and Mark B. Houston – two of our finest scholars in the area of entertainment marketing – have produced a definitive research-based compendium that cuts across various branches of the arts to explain the phenomena that provide consumption experiences to capture the hearts and minds of audiences. Morris B. Holbrook, W. T. Dillard Professor Emeritus of Marketing, Columbia University Entertainment Science is a must-read for everyone working in the entertainment industry today, where the impact of digital and the use of big data can’t be ignored anymore. Hennig-Thurau and Houston are the scientific frontrunners of knowledge that the industry urgently needs. Michael Kölmel, media entrepreneur and Honorary Professor of Media Economics at University of Leipzig Entertainment Science’s winning combination of creativity, theory, and data analytics offers managers in the creative industries and beyond a novel, compelling, and comprehensive approach to support their decision-making. This ground-breaking book marks the dawn of a new Golden Age of fruitful conversation between entertainment scholars, managers, and artists. Allègre Hadida, Associate Professor in Strategy, University of Cambridge


Getting Started with Data Science

Getting Started with Data Science

Author: Murtaza Haider

Publisher: IBM Press

Published: 2015-12-14

Total Pages: 942

ISBN-13: 0133991237

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Master Data Analytics Hands-On by Solving Fascinating Problems You’ll Actually Enjoy! Harvard Business Review recently called data science “The Sexiest Job of the 21st Century.” It’s not just sexy: For millions of managers, analysts, and students who need to solve real business problems, it’s indispensable. Unfortunately, there’s been nothing easy about learning data science–until now. Getting Started with Data Science takes its inspiration from worldwide best-sellers like Freakonomics and Malcolm Gladwell’s Outliers: It teaches through a powerful narrative packed with unforgettable stories. Murtaza Haider offers informative, jargon-free coverage of basic theory and technique, backed with plenty of vivid examples and hands-on practice opportunities. Everything’s software and platform agnostic, so you can learn data science whether you work with R, Stata, SPSS, or SAS. Best of all, Haider teaches a crucial skillset most data science books ignore: how to tell powerful stories using graphics and tables. Every chapter is built around real research challenges, so you’ll always know why you’re doing what you’re doing. You’ll master data science by answering fascinating questions, such as: • Are religious individuals more or less likely to have extramarital affairs? • Do attractive professors get better teaching evaluations? • Does the higher price of cigarettes deter smoking? • What determines housing prices more: lot size or the number of bedrooms? • How do teenagers and older people differ in the way they use social media? • Who is more likely to use online dating services? • Why do some purchase iPhones and others Blackberry devices? • Does the presence of children influence a family’s spending on alcohol? For each problem, you’ll walk through defining your question and the answers you’ll need; exploring how others have approached similar challenges; selecting your data and methods; generating your statistics; organizing your report; and telling your story. Throughout, the focus is squarely on what matters most: transforming data into insights that are clear, accurate, and can be acted upon.


R for Data Science

R for Data Science

Author: Hadley Wickham

Publisher: "O'Reilly Media, Inc."

Published: 2016-12-12

Total Pages: 521

ISBN-13: 1491910364

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Learn how to use R to turn raw data into insight, knowledge, and understanding. This book introduces you to R, RStudio, and the tidyverse, a collection of R packages designed to work together to make data science fast, fluent, and fun. Suitable for readers with no previous programming experience, R for Data Science is designed to get you doing data science as quickly as possible. Authors Hadley Wickham and Garrett Grolemund guide you through the steps of importing, wrangling, exploring, and modeling your data and communicating the results. You'll get a complete, big-picture understanding of the data science cycle, along with basic tools you need to manage the details. Each section of the book is paired with exercises to help you practice what you've learned along the way. You'll learn how to: Wrangle—transform your datasets into a form convenient for analysis Program—learn powerful R tools for solving data problems with greater clarity and ease Explore—examine your data, generate hypotheses, and quickly test them Model—provide a low-dimensional summary that captures true "signals" in your dataset Communicate—learn R Markdown for integrating prose, code, and results


Data Science for Marketing Analytics

Data Science for Marketing Analytics

Author: Tommy Blanchard

Publisher: Packt Publishing Ltd

Published: 2019-03-30

Total Pages: 420

ISBN-13: 1789952107

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Explore new and more sophisticated tools that reduce your marketing analytics efforts and give you precise results Key FeaturesStudy new techniques for marketing analyticsExplore uses of machine learning to power your marketing analysesWork through each stage of data analytics with the help of multiple examples and exercisesBook Description Data Science for Marketing Analytics covers every stage of data analytics, from working with a raw dataset to segmenting a population and modeling different parts of the population based on the segments. The book starts by teaching you how to use Python libraries, such as pandas and Matplotlib, to read data from Python, manipulate it, and create plots, using both categorical and continuous variables. Then, you'll learn how to segment a population into groups and use different clustering techniques to evaluate customer segmentation. As you make your way through the chapters, you'll explore ways to evaluate and select the best segmentation approach, and go on to create a linear regression model on customer value data to predict lifetime value. In the concluding chapters, you'll gain an understanding of regression techniques and tools for evaluating regression models, and explore ways to predict customer choice using classification algorithms. Finally, you'll apply these techniques to create a churn model for modeling customer product choices. By the end of this book, you will be able to build your own marketing reporting and interactive dashboard solutions. What you will learnAnalyze and visualize data in Python using pandas and MatplotlibStudy clustering techniques, such as hierarchical and k-means clusteringCreate customer segments based on manipulated data Predict customer lifetime value using linear regressionUse classification algorithms to understand customer choiceOptimize classification algorithms to extract maximal informationWho this book is for Data Science for Marketing Analytics is designed for developers and marketing analysts looking to use new, more sophisticated tools in their marketing analytics efforts. It'll help if you have prior experience of coding in Python and knowledge of high school level mathematics. Some experience with databases, Excel, statistics, or Tableau is useful but not necessary.


Data Science and Data Analytics

Data Science and Data Analytics

Author: Amit Kumar Tyagi

Publisher: CRC Press

Published: 2021-09-22

Total Pages: 483

ISBN-13: 1000423190

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Data science is a multi-disciplinary field that uses scientific methods, processes, algorithms, and systems to extract knowledge and insights from structured (labeled) and unstructured (unlabeled) data. It is the future of Artificial Intelligence (AI) and a necessity of the future to make things easier and more productive. In simple terms, data science is the discovery of data or uncovering hidden patterns (such as complex behaviors, trends, and inferences) from data. Moreover, Big Data analytics/data analytics are the analysis mechanisms used in data science by data scientists. Several tools, such as Hadoop, R, etc., are used to analyze this large amount of data to predict valuable information and for decision-making. Note that structured data can be easily analyzed by efficient (available) business intelligence tools, while most of the data (80% of data by 2020) is in an unstructured form that requires advanced analytics tools. But while analyzing this data, we face several concerns, such as complexity, scalability, privacy leaks, and trust issues. Data science helps us to extract meaningful information or insights from unstructured or complex or large amounts of data (available or stored virtually in the cloud). Data Science and Data Analytics: Opportunities and Challenges covers all possible areas, applications with arising serious concerns, and challenges in this emerging field in detail with a comparative analysis/taxonomy. FEATURES Gives the concept of data science, tools, and algorithms that exist for many useful applications Provides many challenges and opportunities in data science and data analytics that help researchers to identify research gaps or problems Identifies many areas and uses of data science in the smart era Applies data science to agriculture, healthcare, graph mining, education, security, etc. Academicians, data scientists, and stockbrokers from industry/business will find this book useful for designing optimal strategies to enhance their firm’s productivity.


Data Science

Data Science

Author: Ivo D. Dinov

Publisher: Walter de Gruyter GmbH & Co KG

Published: 2021-12-06

Total Pages: 489

ISBN-13: 3110697823

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The amount of new information is constantly increasing, faster than our ability to fully interpret and utilize it to improve human experiences. Addressing this asymmetry requires novel and revolutionary scientific methods and effective human and artificial intelligence interfaces. By lifting the concept of time from a positive real number to a 2D complex time (kime), this book uncovers a connection between artificial intelligence (AI), data science, and quantum mechanics. It proposes a new mathematical foundation for data science based on raising the 4D spacetime to a higher dimension where longitudinal data (e.g., time-series) are represented as manifolds (e.g., kime-surfaces). This new framework enables the development of innovative data science analytical methods for model-based and model-free scientific inference, derived computed phenotyping, and statistical forecasting. The book provides a transdisciplinary bridge and a pragmatic mechanism to translate quantum mechanical principles, such as particles and wavefunctions, into data science concepts, such as datum and inference-functions. It includes many open mathematical problems that still need to be solved, technological challenges that need to be tackled, and computational statistics algorithms that have to be fully developed and validated. Spacekime analytics provide mechanisms to effectively handle, process, and interpret large, heterogeneous, and continuously-tracked digital information from multiple sources. The authors propose computational methods, probability model-based techniques, and analytical strategies to estimate, approximate, or simulate the complex time phases (kime directions). This allows transforming time-varying data, such as time-series observations, into higher-dimensional manifolds representing complex-valued and kime-indexed surfaces (kime-surfaces). The book includes many illustrations of model-based and model-free spacekime analytic techniques applied to economic forecasting, identification of functional brain activation, and high-dimensional cohort phenotyping. Specific case-study examples include unsupervised clustering using the Michigan Consumer Sentiment Index (MCSI), model-based inference using functional magnetic resonance imaging (fMRI) data, and model-free inference using the UK Biobank data archive. The material includes mathematical, inferential, computational, and philosophical topics such as Heisenberg uncertainty principle and alternative approaches to large sample theory, where a few spacetime observations can be amplified by a series of derived, estimated, or simulated kime-phases. The authors extend Newton-Leibniz calculus of integration and differentiation to the spacekime manifold and discuss possible solutions to some of the "problems of time". The coverage also includes 5D spacekime formulations of classical 4D spacetime mathematical equations describing natural laws of physics, as well as, statistical articulation of spacekime analytics in a Bayesian inference framework. The steady increase of the volume and complexity of observed and recorded digital information drives the urgent need to develop novel data analytical strategies. Spacekime analytics represents one new data-analytic approach, which provides a mechanism to understand compound phenomena that are observed as multiplex longitudinal processes and computationally tracked by proxy measures. This book may be of interest to academic scholars, graduate students, postdoctoral fellows, artificial intelligence and machine learning engineers, biostatisticians, econometricians, and data analysts. Some of the material may also resonate with philosophers, futurists, astrophysicists, space industry technicians, biomedical researchers, health practitioners, and the general public.