The Dassault Adventure
The Dassault Adventure

Author: Luc Berger

Publisher: Harry N. Abrams

Published: 2016-11-01

Total Pages: 0

ISBN-13: 9781419722813

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Technical know-how, quality of flight, exceptional aerodynamics, luxury, and comfort: Dassault Aviation has created legendary aircraft--the Mystère, Mirage, Falcon, and Rafale--for 100 years. Here is the story of that company, founded during WWI by Marcel Bloch, later Marcel Dassault, when, at 22, he created a new wooden propeller. Today, Bloch's company is an international success, a major player in both civil and military aeronautics. Here, 150 photographs--some of them previously unpublished--from Dassault Aviation's archives, along with stunning new photographs, trace the major eras in the history of the brand and aviation: first flights, first jets, and today's 3D revolution. Throughout, Dassault has followed its founder's motto, "When a plane is beautiful, it flies well."

Experimental Aerodynamics
Experimental Aerodynamics

Author: Bruno Chanetz

Publisher: Springer Nature

Published: 2020-01-03

Total Pages: 329

ISBN-13: 3030355624

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This book presents experimental techniques in the field of aerodynamics, a discipline that is essential in numerous areas, such as the design of aerial and ground vehicles and engines, the production of energy, and understanding the wind resistance of buildings. Aerodynamics is not only concerned with improving the performance and comfort of vehicles, but also with reducing their environmental impact. The book provides updated information on the experimental and technical methods used by aerodynamicists, engineers and researchers. It describes the various types of wind tunnels – from subsonic to hypersonic – as well as the problems posed by their design and operation. The book also focuses on metrology, which has allowed us to gain a detailed understanding of the local properties of flows, and examines current developments toward creating a methodology combining experiments and numerical simulations: the computer-assisted wind tunnel. Lastly, it offers an overview of experimental aerodynamics based on a prospective vision of the discipline, and discusses potential futures challenges. The book can be used as a textbook for graduate courses in aerodynamics, typically offered to students of aerospace and mechanical engineering programs, and as a learning tool for professionals and engineers in the fields of aerodynamics, aeronautics and astronautics automobile.

Rational Leadership
Rational Leadership

Author: Paul Brooker

Publisher: Oxford University Press

Published: 2023-11-24

Total Pages: 513

ISBN-13: 019889466X

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Rational leadership inspires confidence by capably using appropriate rational means, as described in the first edition of Rational Leadership. Now a second, updated edition has added eight new chapters and has looked at redevelopment as well as development. The book highlights these two important versions of rational leadership, where a rational leader is either developing or redeveloping a business corporation. Part One presents eight cases of rational leaders who have developed iconic corporations. These best-practice leaders include Sam Walton of Walmart, Meg Whitman of eBay, and Jeff Bezos of Amazon. In all eight cases, the leaders used appropriate adaptive, calculative, and deliberative methods to develop their corporations. In Part Two the authors shift the focus from development to redevelopment. Part Two presents five classic cases of rational leaders redeveloping - remedially renewing - problematic corporations. The leaders include Lou Gerstner of IBM and Steve Jobs of Apple. In all five cases the leaders used appropriate organizational tools, which transformed, reoriented, or hybridized the corporation. Both Part Two and Part One also present supplementary cases of other rational leaders developing or redeveloping a corporation. These leaders include Sheryl Sandberg, Marcel Dassault, Giorgio Armani, Anita Roddick, Satya Nadella, Carly Fiorina, Marissa Mayer, and Jack Welch. In total the authors present more than twenty supplementary or main cases of rational leadership. Most of these case studies are based on a leader's memoir and leader's-eye view, validated by additional biographical and historical sources.

Aerospace Marketing Management
Aerospace Marketing Management

Author: Philippe Malaval

Publisher: Springer Science & Business Media

Published: 2003-05-31

Total Pages: 568

ISBN-13: 9781402071515

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Aerospace Marketing Management is a marketing manual devoted to: -the aeronautics sector: parts suppliers, aircraft manufacturers, and airlines, -the space sector: suppliers, integrators, and service providers. It presents the essentials of marketing from basic concepts such as segmentation, positioning and the marketing plan, to the product policy, pricing, distribution and communication. This book also includes specific chapters on project marketing, brand policy, gaining loyalty through maintenance and training, compensation, and alliance strategies. The different chapters show the new changes due to Internet: -e-procurement for the purchase strategy, -interactive communication with websites, -e-ticketing for the airlines to reach final consumers.