Cross-Cultural Management and Communication in Europe - Britain, Germany, France and Italy

Cross-Cultural Management and Communication in Europe - Britain, Germany, France and Italy

Author: Heidrun Farnell

Publisher: GRIN Verlag

Published: 2002-06-23

Total Pages: 62

ISBN-13: 3638130878

DOWNLOAD EBOOK

Master's Thesis from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1 (A), University of Brighton (Management), language: English, abstract: Introduction The member countries of the European Union are becoming more and more integrated, but, as the above extract shows, cultural differences among the individual states still remain and can pose problems. Effective cross-cultural management and communication between the countries is essential in order to work efficiently together and build a strong union. We encounter cross-cultural issues in all areas of our life, but in this dissertation I will concentrate on cross-cultural communication and management in a business context. Today, numerous businesses operate on an international or European level, mergers between companies from different countries have become very common and for these businesses to work efficiently management and employees have to be aware of cultural differences and understand how to use them to their advantage, instead of seeing them as an obstacle. Having worked in an international environment for several years, I have become aware of differences between nationalities and interested in exploring where these differences come from and how to accept and deal effectively with them. Over the summer of 2001 I was working as a coach for several European teams within American Express Customer Relations and encountered difficulties with some of my trainees, which, as I realised later, were triggered by cultural differences. In this paper I will attempt to give a brief overview of the work of three major theorists, who have researched cross-cultural management and communication. In the second chapter I will outline the consequences cultural differences can have on the workings and organisation of business. Due to the parameters of this project I have chosen only three areas to look at - communication, leadership and meetings. The next chapter will include details about a survey I conducted at American Express Customer Relations, the results of which I will critically evaluate and compare to the theories mentioned in Chapter 1. [...]


Cross-cultural Management

Cross-cultural Management

Author: Dipak Kumar Bhattacharyya

Publisher: PHI Learning Pvt. Ltd.

Published: 2010

Total Pages: 354

ISBN-13: 8120340094

DOWNLOAD EBOOK

And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationalities, with their different cultures, different mores and different behaviours, organizations have to reconcile these differences and have to forge a unified organizational culture to achieve their mission, vision and objectives. This book eminently suits as a text to address these goals. Divided into 14 chapters, this comprehensive and well-organized text discusses in detail the many cultural issues facing organizations. Professor Bhattacharyya, with his expertise and wealth of experience, provides a masterly analysis of the subject, harmoniously blending the theory and practice of cross-cultural management, making it a unified whole. Not only does the text give a thorough understanding of culture, showing that it is an amalgam of shared values and behaviours of groups as well as a phenomenon applicable to individuals, it also delineates the many facets of corporate culture. The text discusses the entire gamut of organizational culture, cultural differences, diversity management, cross-cultural management, globalization, impact of culture on globalization, and the impact of technology and culture on organization. In addition, it focuses on cross-cultural communication, cultural issues in mergers and acquisitions, resource management, cross-cultural decision making, and ways and means of managing cross-cultural teams.


Understanding Cross-cultural Management

Understanding Cross-cultural Management

Author: Marie-Joëlle Browaeys

Publisher: Pearson UK

Published: 2019

Total Pages: 737

ISBN-13: 1292205016

DOWNLOAD EBOOK

Given the global nature of business today and the increasing diversity within the workforce of so many industries and organisations, a cross-cultural component in management education and training has become essential. This is the case for every type of business education, whether it be for aspiring graduates at the start of their careers or senior managers wishing to increase their effectiveness or employability in the international market. The 4th edition of Understanding Cross-Cultural Management has been adapted in line with the feedback from our many readers, and boasts new case study material based on recent research, as well as a stronger focus on Asian cultures, thereby providing more non-Western examples.


Cross-Cultural Communication

Cross-Cultural Communication

Author: B. Hurn

Publisher: Springer

Published: 2013-05-07

Total Pages: 226

ISBN-13: 0230391141

DOWNLOAD EBOOK

A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.


Managing Across Cultures

Managing Across Cultures

Author: Mohamed Branine

Publisher: SAGE

Published: 2011-03-17

Total Pages: 642

ISBN-13: 1446210316

DOWNLOAD EBOOK

Managing across Cultures introduces the concepts, policies and practices of managing resources in different socioeconomic, political and cultural contexts. It is structured on a country-by-country basis to allow a closer and more rigorous examination of the factors that influence labour market trends, organization and employment policies and practices in specific countries. The book: - includes dedicated chapters on emerging economies in Asia, Africa, the Middle East and Latin America - provides an understanding of the theoretical underpinnings and the practical implications of different national approaches to management in a clear and coherent style -packed with case studies and examples from a wide range of geographical contexts - contains learning features such as: learning objectives; tasks; summaries; suggestions for further reading; and revision questions.


The Routledge Companion to Cross-Cultural Management

The Routledge Companion to Cross-Cultural Management

Author: Nigel Holden

Publisher: Routledge

Published: 2015-04-24

Total Pages: 507

ISBN-13: 1135105707

DOWNLOAD EBOOK

This Routledge Companion provides a timely and authoritative overview of cross-cultural management as an academic domain and field of practice for academics and students. With contributions from over 60 authors from 20 countries, the book is organised in to five thematic areas: Review, survey and critique Language and languages: moving from the periphery to the core Cross-cultural management research and education The new international business landscape Rethinking a multidisciplinary paradigm. Edited by an international team of scholars and featuring contributions from a range of leading cross-cultural management experts, this prestigious volume represents the most comprehensive guide to the development and scope of cross-cultural management as an academic discipline.


Cross-Cultural Marketing

Cross-Cultural Marketing

Author: Vescovi, Tiziano

Publisher: Edward Elgar Publishing

Published: 2022-01-20

Total Pages: 352

ISBN-13: 1800889755

DOWNLOAD EBOOK

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.


Comparative Management

Comparative Management

Author: Malcolm Warner

Publisher: Routledge

Published: 2003-08-29

Total Pages: 307

ISBN-13: 1134787405

DOWNLOAD EBOOK

With the impact of globalization, comparative management is becoming one of the single most important areas within management studies. Comparative Management offers instant access to material that has shaped this field to date.


Marketing Communications Management

Marketing Communications Management

Author: Paul Copley

Publisher: Routledge

Published: 2007-03-30

Total Pages: 447

ISBN-13: 1136380434

DOWNLOAD EBOOK

Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.


Language use in business and commerce in Europe

Language use in business and commerce in Europe

Author: European Federation of National Institutions for Language. Conference

Publisher: Peter Lang

Published: 2010

Total Pages: 214

ISBN-13: 9783631588031

DOWNLOAD EBOOK

The linguistic domains of business and commerce are especially affected by the economic and communicative globalization. Since language use in these domains has an impact on the use of a language in other domains, the future development of the European languages will not mainly depend on language-internal processes, but will increasingly be influenced by the use of English as the international vehicular language. The present development in Europe is discussed in several overview articles and a series of reports on the specific situation in various European countries. In addition, the Lisbon Resolution of EFNIL, pointing at the advantages of multilingualism in international business, is presented in 26 languages including the 23 official languages of the European Union. It calls the EU and its members to acknowledge languages as key factors for economic success, also from the perspective of consumers and workers.