Cross-Cultural Management and Communication in Europe - Britain, Germany, France and Italy

Cross-Cultural Management and Communication in Europe - Britain, Germany, France and Italy

Author: Heidrun Farnell

Publisher: GRIN Verlag

Published: 2002-06-23

Total Pages: 62

ISBN-13: 3638130878

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Master's Thesis from the year 2002 in the subject Business economics - Business Management, Corporate Governance, grade: 1 (A), University of Brighton (Management), language: English, abstract: Introduction The member countries of the European Union are becoming more and more integrated, but, as the above extract shows, cultural differences among the individual states still remain and can pose problems. Effective cross-cultural management and communication between the countries is essential in order to work efficiently together and build a strong union. We encounter cross-cultural issues in all areas of our life, but in this dissertation I will concentrate on cross-cultural communication and management in a business context. Today, numerous businesses operate on an international or European level, mergers between companies from different countries have become very common and for these businesses to work efficiently management and employees have to be aware of cultural differences and understand how to use them to their advantage, instead of seeing them as an obstacle. Having worked in an international environment for several years, I have become aware of differences between nationalities and interested in exploring where these differences come from and how to accept and deal effectively with them. Over the summer of 2001 I was working as a coach for several European teams within American Express Customer Relations and encountered difficulties with some of my trainees, which, as I realised later, were triggered by cultural differences. In this paper I will attempt to give a brief overview of the work of three major theorists, who have researched cross-cultural management and communication. In the second chapter I will outline the consequences cultural differences can have on the workings and organisation of business. Due to the parameters of this project I have chosen only three areas to look at - communication, leadership and meetings. The next chapter will include details about a survey I conducted at American Express Customer Relations, the results of which I will critically evaluate and compare to the theories mentioned in Chapter 1. [...]


Cross-cultural Management

Cross-cultural Management

Author: Dipak Kumar Bhattacharyya

Publisher: PHI Learning Pvt. Ltd.

Published: 2010

Total Pages: 354

ISBN-13: 8120340094

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And, as multinational corporations (MNCs) and Transnational Corporations (TNCs) spread their wings across nations with numerous employees of different nationalities, with their different cultures, different mores and different behaviours, organizations have to reconcile these differences and have to forge a unified organizational culture to achieve their mission, vision and objectives. This book eminently suits as a text to address these goals. Divided into 14 chapters, this comprehensive and well-organized text discusses in detail the many cultural issues facing organizations. Professor Bhattacharyya, with his expertise and wealth of experience, provides a masterly analysis of the subject, harmoniously blending the theory and practice of cross-cultural management, making it a unified whole. Not only does the text give a thorough understanding of culture, showing that it is an amalgam of shared values and behaviours of groups as well as a phenomenon applicable to individuals, it also delineates the many facets of corporate culture. The text discusses the entire gamut of organizational culture, cultural differences, diversity management, cross-cultural management, globalization, impact of culture on globalization, and the impact of technology and culture on organization. In addition, it focuses on cross-cultural communication, cultural issues in mergers and acquisitions, resource management, cross-cultural decision making, and ways and means of managing cross-cultural teams.


Cross-Cultural Communication

Cross-Cultural Communication

Author: B. Hurn

Publisher: Springer

Published: 2013-05-07

Total Pages: 226

ISBN-13: 0230391141

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A comprehensive survey of the key areas of research in cross-cultural communication, based on the authors' experience in organizing and delivering courses for undergraduate and postgraduate students and in business training in the UK and overseas.


Managing Across Cultures

Managing Across Cultures

Author: Mohamed Branine

Publisher: SAGE

Published: 2011-03-17

Total Pages: 642

ISBN-13: 1446210316

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Managing across Cultures introduces the concepts, policies and practices of managing resources in different socioeconomic, political and cultural contexts. It is structured on a country-by-country basis to allow a closer and more rigorous examination of the factors that influence labour market trends, organization and employment policies and practices in specific countries. The book: - includes dedicated chapters on emerging economies in Asia, Africa, the Middle East and Latin America - provides an understanding of the theoretical underpinnings and the practical implications of different national approaches to management in a clear and coherent style -packed with case studies and examples from a wide range of geographical contexts - contains learning features such as: learning objectives; tasks; summaries; suggestions for further reading; and revision questions.


The Routledge Companion to Cross-Cultural Management

The Routledge Companion to Cross-Cultural Management

Author: Nigel Holden

Publisher: Routledge

Published: 2015-04-24

Total Pages: 507

ISBN-13: 1135105707

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This Routledge Companion provides a timely and authoritative overview of cross-cultural management as an academic domain and field of practice for academics and students. With contributions from over 60 authors from 20 countries, the book is organised in to five thematic areas: Review, survey and critique Language and languages: moving from the periphery to the core Cross-cultural management research and education The new international business landscape Rethinking a multidisciplinary paradigm. Edited by an international team of scholars and featuring contributions from a range of leading cross-cultural management experts, this prestigious volume represents the most comprehensive guide to the development and scope of cross-cultural management as an academic discipline.


Cross-Cultural Management in Practice

Cross-Cultural Management in Practice

Author: Henriett Primecz

Publisher: Edward Elgar Publishing

Published: 2011-01-01

Total Pages: 193

ISBN-13: 085793872X

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ÔPrimecz, Romani, and Sackmann provide managers and educators with a powerful framework that goes beyond simple categorization of national and cultural differences in business. Their framework of negotiated meaning systems, and the rich cases that illustrate the Òin-the-momentÓ experiences of global managers as they conduct business in culturally unfamiliar milieus provide managers and educators with a powerful tool for developing global managerial skills. This is a book every global manager and cross-cultural educator should have on his or her bookshelf.Õ Ð Mark E. Mendenhall, University of Tennessee, Chattanooga, US ÔThis is a unique, alternative view of culture that has both practical and theoretical significance. The creative analysis of cases from around the world moves the field beyond the sophisticated stereotyping that can result from relying solely on cultural value dimensions to decode interactions. The cases address significant cross-cultural issues, providing useful lessons and richer perspectives on culture.Õ Ð Joyce Osland, San JosŽ State University, US ÔThis book is an excellent collection of practical and useful cases in cross-cultural management, with some that are very different from what we would call ÒtraditionalÓ cases in cross-cultural management. They are excellent teaching material with an introduction and a conclusion that show students and practitioners how meanings are negotiated in diverse and complex cross-cultural situations.Õ Ð Marie-Therese Claes, Louvain School of Management, Belgium ÔA fascinating book for both the diversity of cultures that are touched upon (from Asia and Africa to Europe and America) and the cultural analyses that are made of various management situations resulting from the transfer of management techniques across countries or the encountering of those embedded in different cultures.Õ Ð Philippe dÕIribarne, CNRS, France ÔA group of multidisciplinary authors from various countries and cultures bring rich experience to this volume. The focus on real-life situations offers a fresh perspective on culture in organizations and management through in-depth case studies including both academic and pedagogical sides. It addresses multi-level cross-cultural issues of international strategic importance for globalizing workplaces. This insightful book is excellent reading for practitioners as well as scholars and students interested in applications in the field of cross-cultural management.Õ Ð Cordula Barzantny, Toulouse Business School, France ÔThis volume offers an insightful introduction to qualitative field research aiming to understand the dynamics in intercultural business interactions. Based on the findings provided in ten rich cases from Asia, Europe, North Africa, USA and Latin America, the editors also propose strategies for more effective collaboration in challenging multiple-cultures contexts. The authors and editors have succeeded in transforming the field studies into cases that are stimulating and thought provoking readings, both for practitioners and students of cross-cultural management.Õ Ð Anne-Marie S¿derberg, Copenhagen Business School, Denmark Based on the view that culture is dynamic and negotiated between actors, this groundbreaking book contains a collection of ten cases on cross-cultural management in practice. The cases draw on field research revealing challenges and insights from working across nations and cultures. Each case provides recommendations for practitioners that are developed into a framework for effective intercultural interactions as well as offering illustrations and insights on how to handle actual cross-cultural issues. This enriching book covers various topics including international collaborations across and within multinational companies, organizational culture in international joint ventures and knowledge transfer. Based on empirical fieldwork and qualitative analyses, this path-breaking book will appeal to graduate and postgraduate students in international management as well as practitioners.


Cross-Cultural Marketing

Cross-Cultural Marketing

Author: Vescovi, Tiziano

Publisher: Edward Elgar Publishing

Published: 2022-01-20

Total Pages: 352

ISBN-13: 1800889755

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Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between East and West from a European perspective. Structured in four parts, the textbook explores the cross-cultural approach; a model of cross-cultural marketing strategy; marketing choices and decisions, and cross-cultural marketing challenges. At the end of each part, business cases and intercultural stories pose challenging questions for students’ discussion.


Comparative Management

Comparative Management

Author: Malcolm Warner

Publisher: Routledge

Published: 2003-08-29

Total Pages: 307

ISBN-13: 1134787405

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With the impact of globalization, comparative management is becoming one of the single most important areas within management studies. Comparative Management offers instant access to material that has shaped this field to date.


Marketing Communications Management

Marketing Communications Management

Author: Paul Copley

Publisher: Routledge

Published: 2007-03-30

Total Pages: 447

ISBN-13: 1136380434

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Marketing Communications Management: concepts and theories, cases and practice makes critical reflections on the prime issues in integrated marketing communications and is designed to encourage the reader to stop and think about key issues. The author takes a managerial approach to the subject and provides a set of frameworks that facilitate both learning and teaching. A wide range of pedagogical features is included such as sample exam questions, 'stop points', vignettes, and case studies, and a summary of key points concludes each chapter. Most organizations need some form of marketing or corporate communications and this text is designed to service both practitioners and students undertaking formal study. The author addresses strategic and critical issues that dovetail with the current interest in marketing communications as reflected in the media, with particular emphasis given to advertising and sponsorship.


Language use in business and commerce in Europe

Language use in business and commerce in Europe

Author: European Federation of National Institutions for Language. Conference

Publisher: Peter Lang

Published: 2010

Total Pages: 214

ISBN-13: 9783631588031

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The linguistic domains of business and commerce are especially affected by the economic and communicative globalization. Since language use in these domains has an impact on the use of a language in other domains, the future development of the European languages will not mainly depend on language-internal processes, but will increasingly be influenced by the use of English as the international vehicular language. The present development in Europe is discussed in several overview articles and a series of reports on the specific situation in various European countries. In addition, the Lisbon Resolution of EFNIL, pointing at the advantages of multilingualism in international business, is presented in 26 languages including the 23 official languages of the European Union. It calls the EU and its members to acknowledge languages as key factors for economic success, also from the perspective of consumers and workers.