Cooperative Marketing of Fruits and Vegetables in India

Cooperative Marketing of Fruits and Vegetables in India

Author: K. V. Subrahmanyam

Publisher: Concept Publishing Company

Published: 2000

Total Pages: 166

ISBN-13: 9788170228202

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Describes the status of fruit and vegetable production in India and examines the development and status of cooperative marketing. Outlines the activities of three organizations which support cooperatives and provides case studies of four marketing cooperatives. Provides guidance on the planning and operation of these cooperatives.


Fifty Years of Indian Agriculture

Fifty Years of Indian Agriculture

Author: Ali Mohammad

Publisher: Concept Publishing Company

Published: 2007

Total Pages: 372

ISBN-13: 9788180693601

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Contributed papers presented at the conference organized by Dept. of Geography, Aligarh Muslim University.


IBPS SO - Agriculture Field Officer Volume - I

IBPS SO - Agriculture Field Officer Volume - I

Author: Dr. M.Silambarasan, Dr. M.Sivashankar, Dr. M. Joseph

Publisher: Blue Rose Publishers

Published: 2024-01-18

Total Pages: 408

ISBN-13:

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This book caters specifically to individuals gearing up for agricultural competitive exams such as the IBPS-AFO Exam, doubling as a comprehensive resource for General Agriculture. It represents the culmination of eight years dedicated to competitive test preparation, emphasizing the proactive approach of not just creating but also serving it up swiftly, akin to fast food. The meticulous organization of data, statistics, and ideas is geared towards simplicity and easy recall. An integral part of its development involves the guidance of esteemed staff members who play the role of mentors, serving as Dhornachariya in shaping the content. In essence, this book is a product of dedicated preparation, offering a valuable tool for those navigating the challenges of agricultural competitive examinations.


India’s Agricultural Marketing

India’s Agricultural Marketing

Author: Nilabja Ghosh

Publisher: Springer Science & Business Media

Published: 2013-12-02

Total Pages: 323

ISBN-13: 8132215729

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​The proposed book provides an assessment of an important yet controversial policy initiated by the Indian government and governments of several other developing countries. Marketing reforms, it is claimed, can be a crucial answer to solving the problem of rural poverty in agrarian economies where large sections of populace are engaged in low paying agriculture. On a wider front, these reforms could help in providing growth impetus to an economy and even the global economy at large. Yet, the subject of liberalizing agricultural markets is also part of a broad and perhaps a bitter political debate between national and sub-national policy makers and academic discourses in India and other countries. A clearer understanding and a possible resolution of the issues involved will be decidedly useful. The experience of India, one of the largest and most agriculture-dominated economies, will undoubtedly provide valuable lessons not only for steering the domestic economic policy but also for other countries to set their own policy agenda. The book attempts to capture the evolving reality in a large and diverse country and presents an objective evaluation to enable aspiring investors and those in policy making, food business and civil society to make more informed assessment and decision.


Fresh Food Retail Chains in India : Organisation and Impacts (CMA Publication No. 238)

Fresh Food Retail Chains in India : Organisation and Impacts (CMA Publication No. 238)

Author: Sukhpal Singh

Publisher: Allied Publishers

Published: 2011-07-30

Total Pages: 301

ISBN-13: 8184246897

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Food retail chains and supermarkets have emerged as important players in global food economy coordinating and controlling the sector in many countries including developing countries. The book also attempts case studies of alternative procurement and retail channels in India and make policy and practical recommendations to leverage the modern retail chain players for small holder benefit to protect the traditional retail interest.


Rural Marketing

Rural Marketing

Author: Sawalia Bihari Verma

Publisher: Scientific Publishers

Published: 2014-07-01

Total Pages: 467

ISBN-13: 9386237504

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The venture has been made to provide a comprehensive knowledge and background on "Rural Marketing" in India. It makes recent feed-back available to the readers and policy maker, marketer and so on. The venture highlights the following important aspects: Rural marketing: Issue and Challenges Rural Marketing and Rural Development Boosting Rural Marketing System Rural Marketing: The Mantra for sustainable growth Rural Marketing in India Corporate Strategies Changing face of Rural Marketing Rural Marketing in India: An Empirical investigation Management of Rural Fair price sheps Impact of information Technology on Rural Marketing Challenges faced in communication by Rural Marketing Changing face of marketing cooperatives Co-operative marketing: A Rural prospective Marketing cooperatives in Agriculture: Emerging challenges Social Marketing and their relevance Changing Scenario of Rural Marketing Emerging Trends and strategies in Tourism Marketing.