Controlling the Message
Controlling the Message

Author: Victoria A. Farrar-Myers

Publisher: NYU Press

Published: 2015-03-27

Total Pages: 324

ISBN-13: 1479867594

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Broken down into sections that examine new media strategy from the highest echelons of campaign management all the way down to passive citizen engagement with campaign issues in places like online comment forums, the book ultimately reveals that political messaging in today's diverse new media landscape is a fragile, unpredictable, and sometimes futile process. The result is a collection that both interprets important historical data from a watershed campaign season and also explains myriad approaches to political campaign media scholarship.

Cybernetics or Control and Communication in the Animal and the Machine, Reissue of the 1961 second edition
Cybernetics or Control and Communication in the Animal and the Machine, Reissue of the 1961 second edition

Author: Norbert Wiener

Publisher: MIT Press

Published: 2019-10-08

Total Pages: 353

ISBN-13: 0262537842

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A classic and influential work that laid the theoretical foundations for information theory and a timely text for contemporary informations theorists and practitioners. With the influential book Cybernetics, first published in 1948, Norbert Wiener laid the theoretical foundations for the multidisciplinary field of cybernetics, the study of controlling the flow of information in systems with feedback loops, be they biological, mechanical, cognitive, or social. At the core of Wiener's theory is the message (information), sent and responded to (feedback); the functionality of a machine, organism, or society depends on the quality of messages. Information corrupted by noise prevents homeostasis, or equilibrium. And yet Cybernetics is as philosophical as it is technical, with the first chapter devoted to Newtonian and Bergsonian time and the philosophical mixed with the technical throughout. This book brings the 1961 second edition back into print, with new forewords by Doug Hill and Sanjoy Mitter. Contemporary readers of Cybernetics will marvel at Wiener's prescience—his warnings against “noise,” his disdain for “hucksters” and “gadget worshipers,” and his view of the mass media as the single greatest anti-homeostatic force in society. This edition of Cybernetics gives a new generation access to a classic text.

Brand Command
Brand Command

Author: Alex Marland

Publisher: UBC Press

Published: 2016-03-15

Total Pages: 529

ISBN-13: 0774832061

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The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.

Java Message Service API Tutorial and Reference
Java Message Service API Tutorial and Reference

Author: Mark Hapner

Publisher: Addison-Wesley Professional

Published: 2002

Total Pages: 536

ISBN-13: 9780201784725

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Java Message Service (JMS) represents a powerful solution for communicating between Java enterprise applications, software components, and legacy systems. In this authoritative tutorial and comprehensive reference, Sun's Java Message Service architects offer start-to-finish coverage of peer-to-peer JMS development with Java 2 Platform, Enterprise Edition, Release 1.3. JMS is now fully integrated into the J2EE platform -- and this is the first book to show how to make the most of JMS in the context of sophisticated J2EE application development. The authors begin by introducing the JMS API to developers who are new to it. Then, with the help of extensive programming examples, they demonstrate key JMS techniques for enabling applications to create, send, receive, and read messages, and for integrating with existing back office and enterprise systems. Coverage includes: consuming messages asynchronously with message-driven beans; producing messages from application clients; accessing entity beans from message-driven bean; producing messages from session beans; and much more. For all Java developers building applications that must communicate and share information.

Virtual Private Networking
Virtual Private Networking

Author: Gilbert Held

Publisher: John Wiley & Sons

Published: 2005-01-28

Total Pages: 320

ISBN-13: 0470020334

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This book provides network managers, LAN administrators and small business operators with all they need to know to "interconnect" multiple locations or travelling employees that need to access a single location. The operation and utilization of virtual private networks is discussed both in theory and practicality, covering the technical aspects associated with encryption and digital certificates as well as the manner by which readers can create VPNs using readily available products from Microsoft, Cisco, Checkpoint and possibly other vendors. The author was among the first to write about the concept of virtual private networking in a series of articles published over five years ago, and in the intervening years this has become a very hot topic - with the technology being increasing deployed by companies. Virtual Private Networking, by Gilbert Held, covers the technology and the theory, but also shows readers, through numerous examples, 'how to use ' the technology.

Introduction to 3G Mobile Communications
Introduction to 3G Mobile Communications

Author: Juha Korhonen

Publisher: Artech House

Published: 2003

Total Pages: 572

ISBN-13: 9781580535946

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This revised edition provides professionals with an up-to-date introduction to third generation (3G) mobile communication system principles, concepts, and applications, without the use of advanced mathematics. This newly revised edition of an Artech House bestseller provides professionals with an up-to-date introduction to third generation (3G) mobile communication system principles, concepts, and applications, without the use of advanced mathematics. The second edition ncludes an even more thorough treatment of potential 3G applications and descriptions of new, emerging technologies.