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Author: S. Ratneshwar
Publisher: Psychology Press
Published: 2003
Total Pages: 358
ISBN-13: 0415316170
DOWNLOAD EBOOKIn this study, the authors draw from branches of psychology, decision theory, sociology and cultural anthropology to present a diverse selection of critical perspectives on consumer motivation.
Author: Kenneth D. Lawrence
Publisher: IAP
Published: 2015-07-01
Total Pages: 237
ISBN-13: 1681230895
DOWNLOAD EBOOKThe series, Contemporary Perspectives on Data Mining, is composed of blind refereed scholarly research methods and applications of data mining. This series will be targeted both at the academic community, as well as the business practitioner. Data mining seeks to discover knowledge from vast amounts of data with the use of statistical and mathematical techniques. The knowledge is extracted from this data by examining the patterns of the data, whether they be associations of groups or things, predictions, sequential relationships between time order events or natural groups. Data mining applications are in marketing (customer loyalty, identifying profitable customers, instore promotions, e-commerce populations); in business (teaching data mining, efficiency of the Chinese automobile industry, moderate asset allocation funds); and techniques (veterinary predictive models, data integrity in the cloud, irregular pattern detection in a mobility network and road safety modeling.)
Author: Barbara Loken
Publisher: Psychology Press
Published: 2023-04-28
Total Pages: 340
ISBN-13: 1000946312
DOWNLOAD EBOOKVery few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science of branding, national and international. The book should appeal to all students, faculty, and marketing professionals with an interest in research findings about brands, and an interest in deepening their understanding of how consumers view brands.
Author: Richard John Lutz
Publisher: Boston, Mass. : Kent Publishing Company
Published: 1981
Total Pages: 484
ISBN-13:
DOWNLOAD EBOOKAuthor: Kebba Darboe
Publisher:
Published: 2018-12-31
Total Pages: 380
ISBN-13: 9781516546725
DOWNLOAD EBOOKContemporary Perspectives on Ethnic Studies: A Reader provides students with a collection of articles written by scholars and experts that introduce them to the substance, relevance, and practice of contemporary ethnic studies. The anthology offers readers historical perspectives, modern research, and a spectrum of theories to emphasize the diverse voices, as well as the challenges and opportunities, within the discipline. Over the course of eight chapters, students read enlightening articles about American Indian women in higher education, the politics of gerrymandering, the Muslim experience in America, and mass incarceration and the African American population. Dedicated chapters discuss Asian Americans as victim and success stories, the origins and causes of the Civil Rights Movement, the current state of same-sex marriage, and significant modern movements, including Black Lives Matter and #MeToo. Students read a case study about migration and immigration in the United States and essays on the challenges of multiculturalism versus pluralism in America. Contemporary Perspectives on Ethnic Studies is an ideal resource for courses within the discipline, especially those with focus on the current state and future of the practice. Wayne E. Allen is an associate professor in the Department of Ethnic Studies at Minnesota State University-Mankato. He earned his Ph.D. in cultural anthropology from the University of California at Santa Barbara. He has worked with diverse Native American and Native Canadian populations for over 40 years, Nepali peoples for 15 years, and immigrant Somali, Hmong, Ethiopian, Sudanese, West African, Central American, and South Asian peoples for 18 years. He has authored/coauthored four books in the discipline. Kebba Darboe is a professor and the chair of the Department of Ethnic Studies at Minnesota State University-Mankato. He earned his Ph.D. in sociology from South Dakota State University. Dr. Darboe has published numerous scholarly articles in peer-reviewed journals and has authored/coauthored three books in the discipline.
Author: Kim B. Rotzoll
Publisher: University of Illinois Press
Published: 1996
Total Pages: 228
ISBN-13: 9780252065422
DOWNLOAD EBOOKWhy are critics upset about advertising? And why are its practitioners so defensive? Revised and extensively updated, this edition of the classic Advertising in Contemporary Society offers unique perspectives that will help the reader understand how and why the controversial American phenomenon of advertising generates so much heat and--though much of it is passive--so much acceptance.
Author: Diane Phillips
Publisher: Oxford University Press, USA
Published: 2020
Total Pages: 592
ISBN-13: 9780190857134
DOWNLOAD EBOOKHistorical and current perspectives on consumption -- A historical context for understanding consumption -- Contemporary perspectives on consumer behavior -- Consumer research -- Micro-view of consumption -- Perceptual processes -- Learning and memory -- Personality, self, and motivation -- Attitude theory and behavior change -- Decision-making and involvement -- Macro-view of consumption -- Patterns of buyer behavior -- Groups, social processes, and communications -- Culture -- Where are we going? -- Ethics and social responsibility -- Future trends in consumer behavior -- Glossary -- Index.
Author: Christian Homburg
Publisher: McGraw-Hill Europe
Published: 2012
Total Pages: 641
ISBN-13: 9780077146047
DOWNLOAD EBOOKIntended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.
Author: S. Ratneshwar
Publisher: Routledge
Published: 2005-11-16
Total Pages: 382
ISBN-13: 1134293755
DOWNLOAD EBOOKFollowing on from The Why of Consumption, this book examines motivational factors in diverse consumption behaviours. In a world where consumption has become the defining phenomenon of human life and society, it addresses the effects of critical life events on consumption motives, and the sociological and intergenerational influences on consumer motives and preferences. Its cross-disciplinary approach brings together some of the leading scholars from diverse subject areas to examine the central question about consumption: ‘why?’. This is a unique and invaluable contribution to the area, and an essential asset for all those involved in researching, teaching or studying consumption and consumer behaviour.
Author: Peter R. Dickson
Publisher: Thomson South-Western
Published: 1997
Total Pages: 856
ISBN-13:
DOWNLOAD EBOOKThis edition presents marketing management concepts in a traditional format and includes many real-world examples, emphasizing topics such as international marketing, ethics, cross-functional teams and quality. Integrating competitive rationality throughout the text, the book also covers strengthening customer relations by outshining the competition in customer satisfaction, finding more efficient and less costly ways to deliver the same customer benefits and service, and improving general decision making implementation skills.
