Consumer Behaviour and Sustainable Fashion Consumption
Author: Subramanian Senthilkannan Muthu
Publisher: Springer
Published: 2018-06-21
Total Pages: 101
ISBN-13: 9811312656
DOWNLOAD EBOOKThis book analyses the importance of consumer behaviour in sustainable fashion and consumption. Consumer behaviour plays a major role in sustainability, and when it comes to textile products, a number of studies have shown that for certain product categories, consumer behaviour during use and disposal stages influences the entire life cycle impacts of the product more than the raw material and manufacturing stages. However green the production, the overall sustainability of a product depends on the consumers who use and dispose of it.