Configuring the Field of Character and Entertainment Licensing
Configuring the Field of Character and Entertainment Licensing

Author: Avi Santo

Publisher: Taylor & Francis

Published: 2022-12-23

Total Pages: 288

ISBN-13: 1000814246

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This book examines the creative impact of licensing on the entertainment industry, how licensing practitioners’ occupational disposition is formed, and the role licensing professionals play in managing the circulation of intellectual property. Offering a study of the spatial logics and fantasies employed by the licensing field via its annual trade show, the Licensing Expo, this volume investigates how space and place are instrumental in both fortifying and exposing the political-economic, infrastructural, as well as ideological structures that constrain and enable participation in the licensing field. Further supplemented by participant observation and interviews with 23 industry professionals, the book explores how the licensing field understands its increasingly central role in the entertainment industry’s operations, and how it responds to changes in retail environments, digital platforms, and international markets, phenomena which have required a recalibration of the field’s occupational identity. An exploration of an understudied aspect of the entertainment industry, this book will primarily appeal to scholars within media studies, and those studying media industries, media franchises, and media work cultures. It will also be of interest to people studying consumer culture, brand culture, advertising, organizational communication, as well as fan cultures.

Sartorial Fandom
Sartorial Fandom

Author: Elizabeth Affuso

Publisher: University of Michigan Press

Published: 2023-04-03

Total Pages: 295

ISBN-13: 0472903381

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In recent years, geeks have become chic, and the fashion and beauty industries have responded to this trend with a plethora of fashion-forward merchandise aimed at the increasingly lucrative fan demographic. This mainstreaming of fan identity is reflected in the glut of pop culture T-shirts lining the aisles of big box retailers as well as the proliferation of fan-focused lifestyle brands and digital retailers over the past decade. While fashion and beauty have long been integrated into the media industry with tie-in lines, franchise products, and other forms of merchandise, there has been limited study of fans’ relationship to these items and industries. Sartorial Fandom shines a spotlight on the fashion and beauty cultures that undergird fandoms, considering the retailers, branded products, and fan-made objects that serve as forms of identity expression. This collection is invested in the subcultural and mainstream expression of style and in the spaces where the two intersect. Fan culture is, in many respects, an optimal space to situate a study of style because fandom itself is often situated between the subcultural and the mainstream. Collectively, the chapters in this anthology explore how various axes of lived identity interact with a growing movement to consider fandom as a lifestyle category, ultimately contending that sartorial practices are central to fan expression but also indicative of the primacy of fandom in contemporary taste cultures.

Curation in the Age of Platform Capitalism
Curation in the Age of Platform Capitalism

Author: Panos Kompatsiaris

Publisher: Taylor & Francis

Published: 2024-03-05

Total Pages: 169

ISBN-13: 1040000177

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This book employs the figure of curation—the selection, arrangement, and display of objects, concepts, and things—to explore the cultures of platform capitalism. Considering its rise in the global art world as an authorial, meaning-making activity and an organizational-entrepreneurial endeavour, it looks at curation as the interweaving of innovative concepts, elaborate storytelling, and trusted experts leaking out from galleries to hashtags. Its logic encompasses diverse spheres ranging from high-brow art and the fashion world to low-brow experience economies and economies of authenticity, from confidence cultures and relationship gurus to algorithmic spectacles. More than an economy, “curate and be curated” is a diffused imperative amidst the disorienting spread of information that digital platforms enable: What to post, what to wear, what to eat, what friends to have, what music to hear, what films to watch, what places to visit, what socks to choose, and what opinion to have about serious issues like climate change, military coups, AI, genetics, space colonization, and cryonics, or everyday issues like football, fashion, and diet. Drawing on critical platform theory, material culture, and multi-sited ethnography, the book examines curated worlds of coolness, authenticity, and inspiration, including the luxury fashion brands Vetements and Balenciaga, Airbnb food experiences, and the figure of the life coach. The book argues that the curatorial imperative endorses an aspirational class imaginary and the idea that handling self-narratives is a strategic means of socialization that can assist upward mobilities as well as neoliberal narratives of well-being, promotion, and success. This book will be of key interest to academics, researchers, and advanced undergraduate and graduate students in the areas of cultural studies, media studies, communication studies, curating, contemporary art theory, critical management studies, and art history, as well as to more general readers interested in new media, platforms, and digital culture.

The Travels of Media and Cultural Products
The Travels of Media and Cultural Products

Author: Enrique Uribe-Jongbloed

Publisher: Taylor & Francis

Published: 2023-09-07

Total Pages: 111

ISBN-13: 1003803091

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This book presents the Cultural Transduction framework as a conceptual tool to understand the processes that media and cultural products undergo when they cross cultural and national borders. Using a series of examples from pop culture, including films, television series, videogames, memes and other digital products, this book provides the reader with a wider understanding of the procedures, interests, roles, assumptions and challenges, which foster or hinder the travels of media and cultural products. Compiling in one single narrative a series of case studies, theoretical debates and international examples, the book looks at a number of exchanges and transformations enabled by both traditional media trade and the internet. It reflects on the increase of cultural products crossing over regional, national and international borders in the form of videogames and TV formats, through music and video distribution platforms or via digital social media networks, to highlight discussions about the characteristics of border-crossing digital production. The cultural transduction framework is developed from discussions in communication and media studies, as well as from debates in adaptation and translation studies, to map out the travels of media and cultural products from an interdisciplinary perspective. It provides a tool to analyse the markets, products, people and processes that enable or constrain the movement of products across borders, for those interested in the practical aspects that underlie the negotiation and transformation of products inserted into different cultural market settings. This volume provides a new framework for understanding the travels of cultural products, which will be of use to students and scholars in the area of media industry studies, business studies, digital media studies, international media law and economics.

European Audiovisual Policy in Transition
European Audiovisual Policy in Transition

Author: Heritiana Ranaivoson

Publisher: Taylor & Francis

Published: 2023-05-31

Total Pages: 291

ISBN-13: 1000877841

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This book describes and critically addresses the innovations and shifts made in the revision of the Audiovisual Media Services Directive (AVMSD) adopted by the European Parliament and Council in 2018. Reflecting on European Union regulation and policy practice in all its Member States, the book’s unique approach places in-depth case study topics against the broader theoretical background. Taking a Europe-wide angle, an international team of authors focuses on key aspects of the AVMSD: the expansion of its scope to include video-sharing-platforms such as YouTube; the update of the rules for commercial communications; the first attempt for harmonized, minimal requirements at EU level regarding transparency of media ownership; new rules to ensure that video-on-demand services offer, invest in, and prioritise European content; the obligation on television distributors and smart TV manufacturers to pass on broadcasters’ signal without any interference, alteration or modification; and, the formalisation and consolidation of new forms of collaboration among national regulatory authorities. This thorough analysis of the cornerstone of European media policy makes this edited collection a crucial reference for scholars and students of media and cultural industries, media law and policy, European and EU media policy, and technology studies.

Entrepreneurial Cosplay
Entrepreneurial Cosplay

Author: Elizabeth Gackstetter Nichols

Publisher: Taylor & Francis

Published: 2023-06-01

Total Pages: 189

ISBN-13: 1000890139

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Entrepreneurial Cosplay takes a comprehensive and insightful look at the business of cosplay, exploring the ways that artists and fans engage in entrepreneurial and intrapreneurial practices to gain personal and professional success. Centered around the concept of entrepreneurship and the newly emerging concept of intrapreneurship – using entrepreneurial principles to enhance or further an existing concept, organization or product – the book showcases the ways in which cosplayers create new ideas, new ways of working and new ways of doing things, exploiting their knowledge to create new opportunities. By analyzing the numerous motivations driving cosplay behavior (self-expression, external recognition and financial gain), this volume provides a unique view of current cosplay practice and its relationship to economic activity. Offering important insight into this emerging area, this book will be of interest to scholars seeking to learn how entrepreneurial and economic models may be used to understand the emerging field of cosplay studies, as well as students and scholars working in the fields of Entrepreneurship, Business, Fan Studies, Visual Art Studies and Gender Studies.

Hollywood and China in the Post-postclassical Era
Hollywood and China in the Post-postclassical Era

Author: Lara Herring

Publisher: Taylor & Francis

Published: 2024-03-18

Total Pages: 245

ISBN-13: 1040002269

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This book examines the contemporary relationship between Hollywood and China as case studies that help to define a new era in Hollywood film industry, style, and economics, which is termed the ‘post‐postclassical’ period. Centred around a case study of Legendary Entertainment, the analysis shows how the studio adopted and adapted its global strategies in order to gain access to and favour within the Chinese film market, and how issues of censorship and financial performance affected the choices they made. Demonstrating Legendary’s identity as a ‘post‐postclassical’ studio and examining how this plays into its China‐strategy, this book explores how this particular case and the necessary analysis of wider political economic relations offer a periodisation of the contemporary Hollywood‐China relationship. This book will interest students and scholars of media and film studies, as well as academics whose research interests include global cinema, Hollywood, Chinese cinema, transnational cinema, and film industry studies.

A Reader on Audience Development and Cultural Policy
A Reader on Audience Development and Cultural Policy

Author: Steven Hadley

Publisher: Taylor & Francis

Published: 2024-02-22

Total Pages: 391

ISBN-13: 1040000649

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This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.

Word-of-Mouth in Contemporary Hollywood
Word-of-Mouth in Contemporary Hollywood

Author: Simon Hewitt

Publisher: Taylor & Francis

Published: 2023-07-26

Total Pages: 220

ISBN-13: 1000917614

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Word-of-Mouth in Contemporary Hollywood provides a unique insight into the potential for online communication to enable audiences to exert a greater impact on film industrial practices than ever before. In an overarching analysis of contemporary Hollywood film financing, marketing, distribution, and exhibition practices, Simon Hewitt recontextualises word-of-mouth in light of social media and examines the growing impact of audience participation. Using a ‘Bourdieuconomic’ approach, he applies qualitative research methods to better understand the contemporary Hollywood film audience, the contemporary Hollywood film industry, and the mechanisms that connect the two. The book explores new film financing mechanisms that incorporate fans into the packages used to secure production funds. It assesses the role of ‘Grassroots Intermediaries’ in contemporary film marketing campaigns. It critiques ‘democratic’ crowdsourced methods of film distribution, and finally, it considers the possible future of Hollywood film exhibition. By helping to bridge the gap between the gift economy and commodity culture, this book will appeal to students and scholars of media industry studies, media finance and economics, fan and audience studies, film studies, film history, and media marketing.

Licensing Update 2020 Edition
Licensing Update 2020 Edition

Author: Battersby, Grimes

Publisher: Wolters Kluwer

Published: 2020-04-01

Total Pages: 496

ISBN-13: 1543818641

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The Licensing Update covers the year's most significant cases and developments in licensing. The annual update identifies critical trends that licensing professionals and practitioners must understand thoroughly in this rapidly evolving area and provides guidance from licensing experts in a variety of areas of specialty. Highlights of the 2020 Edition include fully updated chapters chapters in all of the major licensing topic areas: Updated listing of the top 150 licensors for 2020. See § 1.02. A new section discussing licensee standing to sue and jurisdiction over a licensor. See § 2.04. A completely updated section examining the year in review concerning copyright licensing. See § 3.02. A total rework of the patent licensing chapter to include such topics as: licensing of standard essential patents; controlling where patents are challenged; how explicit language is needed on whether sublicenses survive termination of the primary license; and patent licensing language interpretation. See Chapter 4. In international licensing issues, a critical look at jurisdictions such as Russia, Canada, and the European Union. See Chapter 7. New sections discussing trends in licensing, especially with respect to blockchain and IP enforcement. See Chapter 9. The bankruptcy chapter has been completely rewritten to discuss the Mission Products case. See Chapter 11. Note: Online subscriptions are for three-month periods. Previous Edition: Licensing Update 2019, ISBN 9781543811322¿