Company Image and Reality
Author: David Bernstein
Publisher: Taylor & Francis
Published: 1984
Total Pages: 261
ISBN-13: 9780039105747
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LSC Image by Design: From Corporate Vision to Business Reality
Author: Clive Chajet
Publisher: Learning Solutions
Published: 1997-06-01
Total Pages: 0
ISBN-13: 9780072926026
DOWNLOAD EBOOKThis book illuminates and clarifies the relationship between corporate image and corporate strategy. In his book the author urges businesses to recognize the fact that image is reality. It is necessary to create commercially useful corporate and brand images through identity and to design systems that drive all communications for maximum impact and cost effectiveness.
The Company Image
Author: Elinor Selame
Publisher:
Published: 1988-09-23
Total Pages: 248
ISBN-13:
DOWNLOAD EBOOKWith so many similar or seemingly identical corporations, products and services vying for attention, why is it that some prosper while others fail? This question and many related questions and issues are clearly examined in this book, which shows why a positive, attention-getting corporate image is one of the most important marketing tools for any company. Using several case studies to illustrate key points, it explains what a corporate identity is, why it is important, and how to determine if a company needs a new or revised one. Also discusses how to choose a corporate symbol that sends out the right message, with several annotated illustrations of corporate seals and logos, and examines the responsibilities and alternatives in communicating a new corporate image. Other topics cover packaging and creating brand image as strategic marketing tools; how architectural design can be a powerful statement of company image; using advertising to project a positive corporate image; and issues related to marketing and corporate image-making in the international arena.
Image by Design
Author: Clive Chajet
Publisher: Addison-Wesley Longman
Published: 1991
Total Pages: 216
ISBN-13: 9780201550429
DOWNLOAD EBOOKAddresses the importance of establishing a corporate image and examines the success of Lippincott & Margulies, a company that has shaped the images of leading American corporations
Revealing the Corporation
Author: John M. T. Balmer
Publisher: Psychology Press
Published: 2003
Total Pages: 388
ISBN-13: 9780415284219
DOWNLOAD EBOOKAn international and multidisciplinary collection, edited by pioneers in the field, this work captures the quintessence of the corporation and its many inner and outer manifestations, presenting readers with a new approach to the subject area. Fully revised and updated with the original contributions contextualized by the editors' analyses and commentary to draw them together into a coherent whole, this anthology affords readers a new way of comprehending organizations. This new edition features a new introductory section to branding and public relations, contextualizing the rest of the volume new case vignettes for each section with enhanced pedagogy to enable reader reflection on the themes examined new readings and an updated Harvard style case study revised and updated commentary and analysis from the editors Filled with illuminating articles that stem from the 1950s to the present day, highlighting both practitioner and scholarly perspectives on the subject, this reader is an essential text for all students of marketing, reputation, business and corporate strategy, public relations, communications and branding.
Reality Modeled After Images
Author: Michael Young
Publisher: Routledge
Published: 2021-08-30
Total Pages: 217
ISBN-13: 100040210X
DOWNLOAD EBOOKReality Modeled After Images: Architecture and Aesthetics after the Digital Image explores architecture’s entanglement with contemporary image culture. It looks closely at how changes produced through technologies of mediation alter disciplinary concepts and produce political effects. Through both historical and contemporary examples, it focuses on how conventions of representation are established, maintained, challenged, and transformed. Critical investigations are conjoined with inquiries into aesthetics and technology in the hope that the tensions between them can aid an exploration into how architectural images are produced, disseminated, and valued; how images alter assumptions regarding the appearances of architecture and the environment. For students and academics in architecture, design and media studies, architectural and art history, and related fields, this book shows how design is impacted and changed by shifts in image culture, representational conventions and technologies.
Image and Reality of the Israel-Palestine Conflict
Author: Norman G. Finkelstein
Publisher: Verso Books
Published: 2015-09-15
Total Pages: 486
ISBN-13: 1784784591
DOWNLOAD EBOOKFirst published in 1995, this acclaimed study challenges generally accepted truths of the Israel-Palestine conflict as well as much of the revisionist literature. This new edition critically reexamines dominant popular and scholarly images in the light of the current failures of the peace process.
Image and Reality
Author: David N. Spires
Publisher: Praeger
Published: 1984-05-10
Total Pages: 288
ISBN-13:
DOWNLOAD EBOOKBuilding Corporate Identity, Image and Reputation in the Digital Era
Author: T C Melewar
Publisher: Taylor & Francis
Published: 2021-07-29
Total Pages: 573
ISBN-13: 1000382176
DOWNLOAD EBOOKBrands – corporate, products, service – today are collectively defined by their customers, deriving from personal experiences and word of mouth. This book acts as a forum for examining current and future trends in corporate branding, identity, image and reputation. Recognising the complexity and plurality at the heart of the corporate branding discipline, this book fills a gap in the literature by posing a number of original research questions on the intrinsic nature of corporate branding ideas from corporate (external) and organisation (internal) identity perspectives as they relate to brand management, corporate reputation, marketing communications, social media, smart technology, experiential and sensory marketing. It incorporates current thinking and developments by both multidisciplinary academics and practitioners, combining a comprehensive theoretical foundation with practical insights. The text will serve as an important resource for the marketing, identity and brand practitioners requiring more than anecdotal evidence on the structure and operation of stakeholders communication in different geographical areas. It determines current practices and researches in diverse areas, regions and commercial and non-commercial sectors across the world. The book provides scholars, researchers and postgraduate students in business and marketing with a comprehensive treatment of the nature of relationships between companies, brands and stakeholders in different areas and regions of the world.
