Brand Fans
Brand Fans

Author: Aaron C.T. Smith

Publisher: Springer

Published: 2017-01-20

Total Pages: 254

ISBN-13: 3319488546

DOWNLOAD EBOOK

Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

The Economics of Sports
The Economics of Sports

Author: Michael A. Leeds

Publisher: Routledge

Published: 2016-05-23

Total Pages: 478

ISBN-13: 1315510596

DOWNLOAD EBOOK

For undergraduate courses in sports economics, this book introduces core economic concepts developed through examples from the sports industry. The sports industry provides a seemingly endless set of examples from every area of microeconomics, giving students the opportunity to study economics in a context that holds their interest. The Economics of Sports explores economic concepts and theory of industrial organization, public finance, and labor economics in the context of applications and examples from American and international sports.

Sports Law
Sports Law

Author: Patrick K. Thornton

Publisher: Jones & Bartlett Learning

Published: 2010-09-15

Total Pages: 837

ISBN-13: 0763736503

DOWNLOAD EBOOK

The business of sports has become a multi-million dollar industry with legalities in sports leading the way. Sports Law looks at major court cases, statutes, and regulations that explore a variety of legal issues in the sports industry. The early chapters provide an overview of sports law in general terms and explore its impact on race, politics, r

Managing Sports Organizations
Managing Sports Organizations

Author: Daniel Covell

Publisher: Routledge

Published: 2012-06-25

Total Pages: 425

ISBN-13: 1136382127

DOWNLOAD EBOOK

Managing Sport Organizations, second edition, is a newly updated and comprehensive introduction to the themes and elements surrounding sport management. The book teaches management theory and principles in a coherent manner, helping to reinforce these concepts for students in schools of business, and serving to introduce them to students in other school settings (kinesiology, exercise science, sport science). The features of this book include: Important industry segment information is introduced chapter by chapter, allowing students to wed theory and application throughout Effectively weaves sport industry issues with fundamental management theories and practices Provides informative introductions to all fundamental aspects of sport management- Leadership, Information Technology, Media, Facility management, HR and much more With an online Instructor's Manual and a Test Bank available as well, this book is an essential tool for students and teachers of sport management.

Case Studies in Organizational Communication
Case Studies in Organizational Communication

Author: Steve May

Publisher: SAGE Publications

Published: 2012-01-20

Total Pages: 385

ISBN-13: 1452263884

DOWNLOAD EBOOK

The Second Edition of Case Studies in Organizational Communication: Ethical Perspectives and Practices, by Dr. Steve May, integrates ethical theory and practice to help strengthen readers' awareness, judgment, and action in organizations by exploring ethical dilemmas in a diverse range of well-known business cases.

Stat Shot: A Fan’s Guide to Hockey Analytics
Stat Shot: A Fan’s Guide to Hockey Analytics

Author: Rob Vollman

Publisher: ECW Press

Published: 2018-09-18

Total Pages: 294

ISBN-13: 1773052500

DOWNLOAD EBOOK

With every passing season, statistical analysis is playing an ever-increasing role in how hockey is played and covered. Knowledge of the underlying numbers can help fans stretch their enjoyment of the game. Acting as an invaluable supplement to traditional analysis, Stat Shot: A Fan’s Guide to Hockey Analytics can be used to test the validity of conventional wisdom and to gain insight into what teams are doing behind the scenes — or maybe what they should be doing! Inspired by Bill James’s Baseball Abstract, Rob Vollman has written a timeless reference of the mainstream applications and limitations of hockey analytics. With over 300 pages of fresh analysis, it includes a guide to the basics, how to place stats into context, how to translate data from one league to another, the most comprehensive glossary of hockey statistics, and more. Whether A Fan’s Guide to Hockey Analytics is used as a primer for today’s new statistics, as a reference for leading edge research and hard-to-find statistical data, or read for its passionate and engaging storytelling, it belongs on every serious fan’s bookshelf. A Fan’s Guide to Hockey Analytics makes advanced stats simple, practical, and fun.

Fair and Foul
Fair and Foul

Author: D. Stanley Eitzen

Publisher:

Published: 2003

Total Pages: 208

ISBN-13:

DOWNLOAD EBOOK

Explains America's love of sport just as it reveals sport's darker side--the influence of big business, corruption, price gouging, political maneuvering, and media grandstanding. Visit our website for sample chapters!

The Hockey Drill Book
The Hockey Drill Book

Author: Dave Chambers

Publisher: Human Kinetics

Published: 2016-08-15

Total Pages: 440

ISBN-13: 149258617X

DOWNLOAD EBOOK

The best-selling hockey drill book returns, bigger and better than ever! Now with 500 drills for all aspects of the game, The Hockey Drill Book, Second Edition, is a must-have for every coach and player! With more than 40 years at the junior, university, NHL, international, and World Championship levels, five-time Coach of the Year Dave Chambers has spent countless hours on the ice developing players at every level. Practice after practice, he puts drills to the test, compiling the best here in The Hockey Drill Book. Accompanied by step-by-step instructions, diagrams, illustrations, and coaching tips, the 500 drills cover essential skills for each position, offensive and defensive systems, pregame warm-ups, on-ice conditioning, and game-specific situations, including power plays, penalty killing, and face-offs. A collection of skill evaluation drills will help players and coaches identify strengths, weaknesses, and areas for improvement. Whether your goal is to raise your game or coach your team to the top, The Hockey Drill Book is the go-to resource. It’s the only drill book you’ll ever need.

Artificial Ice
Artificial Ice

Author: David Whitson

Publisher: Peterborough, Ont. : Broadview Press

Published: 2006-05

Total Pages: 298

ISBN-13:

DOWNLOAD EBOOK

"Rev up that Zamboni. Even the most hardened of hockey fans and critics will find something new in Artificial Ice." - Stephen Hardy, University of New Hampshire

What Is the Stanley Cup?
What Is the Stanley Cup?

Author: Gail Herman

Publisher: Penguin

Published: 2019-03-12

Total Pages: 129

ISBN-13: 1524786470

DOWNLOAD EBOOK

Ice hockey fans will pull on their skates and gear up for this Who HQ title about the Stanley Cup Finals--the National Hockey League's championship games. Out of the thirty-two pro hockey teams that compete, only one can call itself the champion and proudly hoist up the Stanley Cup--the oldest sports trophy in the world! From the formation of the leagues and the crowning of the first championship-winning team, to the Rangers' Stanley Cup curse and the uncertain fate of the teams during the Spanish flu epidemic, this book recounts the highs and lows of this exciting ice hockey series.