Cases In Rural Marketing: An Integrated Approach
Author: C. S. G. Krishnamacharyulu
Publisher: Pearson Education India
Published: 2010
Total Pages: 278
ISBN-13: 9788131701881
DOWNLOAD EBOOKRural Marketing Has Emerged As An Exciting And Dynamic Discipline. One Way Of Learning This Discipline Is Through Case Method. Cases Provide The Students An Opportunity To Develop An Appreciation To The Real-Life Problem Situations, Help Unfold Challenges And Sharpen The Skills Of Analysis And Decision Making.