Author: C. S. G. Krishnamacharyulu

Publisher: Pearson Education India

Published: 2010

Total Pages: 278

ISBN-13: 9788131701881

Rural Marketing Has Emerged As An Exciting And Dynamic Discipline. One Way Of Learning This Discipline Is Through Case Method. Cases Provide The Students An Opportunity To Develop An Appreciation To The Real-Life Problem Situations, Help Unfold Challenges And Sharpen The Skills Of Analysis And Decision Making.