Spain, Third Edition
Spain, Third Edition

Author: John A. Crow

Publisher: Univ of California Press

Published: 2005-05-10

Total Pages: 472

ISBN-13: 9780520244962

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A readable and erudite study of the cultural history of Spain and its people.

Winter_1962_Foreign_Amateur_Callbook
Winter_1962_Foreign_Amateur_Callbook

Author: Anonymous

Publisher: Hassell Street Press

Published: 2021-09-10

Total Pages: 318

ISBN-13: 9781015165106

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This work has been selected by scholars as being culturally important and is part of the knowledge base of civilization as we know it. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. To ensure a quality reading experience, this work has been proofread and republished using a format that seamlessly blends the original graphical elements with text in an easy-to-read typeface. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Basque Literary History
Basque Literary History

Author: Mari Jose Olaziregi

Publisher: Center for Basque Studies Press

Published: 2012

Total Pages: 0

ISBN-13: 9781935709190

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This book presents the history of Basque literature from its oral origins to present-day fiction, poetry, essay, and children's literature

Marketing and Smart Technologies
Marketing and Smart Technologies

Author: Álvaro Rocha

Publisher: Springer Nature

Published: 2021-03-09

Total Pages: 783

ISBN-13: 9813341831

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This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Location-Based Marketing
Location-Based Marketing

Author: Gérard Cliquet

Publisher: John Wiley & Sons

Published: 2020-06-16

Total Pages: 260

ISBN-13: 1786305801

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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.