Careers as a Marketing and Public Relations Specialist

Careers as a Marketing and Public Relations Specialist

Author: Daniel E. Harmon

Publisher: The Rosen Publishing Group, Inc

Published: 2013-12-15

Total Pages: 82

ISBN-13: 1477717978

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This book examines the career of a marketing and public relations specialist. Topics cover marketing campaigns, running a marketing firm, client relations, connecting with the community, putting together a resume, working as a freelancer, pitching a client, and business-building strategies.


Opportunities in Public Relations Careers

Opportunities in Public Relations Careers

Author: Morris B. Rotman

Publisher: McGraw Hill Professional

Published: 2001

Total Pages: 168

ISBN-13: 9780658016325

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This series represents the best and most comprehensive source of basic information on careers! Each 160-page guide offers in-depth information on the size and scope, opportunities and limitations of a career field, salary, trends, long-term job outlook, and much more!


Careers in Advertising and Public Relations

Careers in Advertising and Public Relations

Author: WetFeet (Firm)

Publisher: WETFEET, INC.

Published: 2008

Total Pages: 116

ISBN-13: 1582078157

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Describes the work environments, duties, salaries, advancement possibilities, and educational requirements of careers in the advertising and public relations fields with profile of top agencies, information industry trends and rankings, advice on interviewing.


Careers in Marketing

Careers in Marketing

Author: Leslie Stair

Publisher: McGraw Hill Professional

Published: 2008-04-05

Total Pages: 217

ISBN-13: 0071641947

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Expert guidance on exploring and choosing the perfect job Whether you're already a college student or are ready to go back to school, this series explores specific areas of interest and helps you determine which job in that field suits you. Breaks down specific educational requirements and additional training Surveys the salaries and job opportunities to help seekers find the perfect match


Careers in Focus

Careers in Focus

Author: Ferguson

Publisher: Infobase Publishing

Published: 2010-05-19

Total Pages: 156

ISBN-13: 1438111371

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Profiles jobs in public relations such as copywriters, demographers, event planners, media planners and buyers, publicists, and more.


A Career as a Social Media Manager

A Career as a Social Media Manager

Author: Jeff Mapua

Publisher: The Rosen Publishing Group, Inc

Published: 2017-12-15

Total Pages: 82

ISBN-13: 1538381494

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Social media is a part of everyday life, and businesses have taken note. Today, social media managers are needed to help shepherd companies into the next era of how business is done. This resource is a straightforward guide for those who choose social media management as a career path. It explains job preparation and education, networking strategies, and creation of a portfolio and r�sum� and offers practical tips for advancement in the field. It also describes the steps to building a private practice. This accessible, fun volume is an insightful look into a career that is still in its infancy.


Making It in Public Relations

Making It in Public Relations

Author: Leonard Mogel

Publisher: Routledge

Published: 2002-03

Total Pages: 364

ISBN-13: 1135641781

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Mogel describes everything from the basics of vocational guidance, for those wanting to break into the public relations industry, to how different strategies have sparked the growth and enhancement of the industry in various corporate and industrial fields.


Careers in Marketing

Careers in Marketing

Author: Lila B. Stair

Publisher: VGM Career Books

Published: 1995

Total Pages: 164

ISBN-13:

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Discusses the role of marketing in today's society and details careers in areas of marketing research, product development, advertising and sales promotion, public relations and customer service, sales and retailing, corporate marketing, international marketing, etc. Also looks at job trends, entry level jobs, and sources for further information.


Public Relations Strategies and Tactics

Public Relations Strategies and Tactics

Author: Dennis L. Wilcox

Publisher: Pearson Higher Ed

Published: 2013-03-18

Total Pages: 625

ISBN-13: 020589724X

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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book. Updated in a 10th edition, Public Relations: Strategies and Tactics, Tenth Edition, clearly explains to students the basic concepts, strategies, and tactics of today’s public relations practice. This comprehensive text is grounded in scholarship and includes references to landmark studies and time-honored public relations techniques. The tenth edition emphasizes the application of the Internet and social media for programs and campaigns.