Building Routes to Customers
Building Routes to Customers

Author: Peter Raulerson

Publisher: Springer Science & Business Media

Published: 2009-04-05

Total Pages: 212

ISBN-13: 0387799516

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Building Routes to Customers explains the powerful “Routes-to-Market” approach for driving profitable growth. World-class organizations including IBM, Microsoft, HP, Cisco, Hitachi, Adobe and Plantronics, and hundreds of smaller companies, have adopted RTM to develop and execute highly successful go-to-market strategies and tactics. With a step-by-step approach and dozens of examples, the authors show how you can use RTM to: (1) Determine the optimal level of spending for each function in marketing, sales and customer service, for each market segment, product and service. (2) Optimize your marketing mix and sales and distribution channels to maximize revenue and profitability throughout the product life cycle. (3) Get everyone in product management, marketing, sales, customer service, and your distribution partners aligned and working together to maximize results. (4) Get the right products and services to the right customers at the right time. (5) Retain existing customers and create profitable new ones.

A Field Guide to Channel Strategy
A Field Guide to Channel Strategy

Author: Anne T. Coughlan

Publisher: Createspace Independent Publishing Platform

Published: 2016-11-16

Total Pages: 206

ISBN-13: 9781539987741

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Building a route to market is fundamental to sales and survival. This book demystifies marketing channel strategy by focusing on how to do channel design and management. We provide practical tools and frameworks for key decisions and highlight the critical tradeoffs and pitfalls. Many channel strategies are built like the wood towers used in popular stacking games. You hope your tower is sturdy and strong. But over time, you may replace or add partners, add or subtract routes to market, and change your product lines - so your channel strategy must adapt in order to prevent your tower from collapsing or breaking apart. This Field Guide introduces you to the channels landscape, helps you understand your building block options, and unpacks the physics of adding and subtracting channel components, to give you the tools you need to keep your go-to-market strategy resilient, responsive, and a source of competitive advantage.

Building Route 128
Building Route 128

Author: Yanni Kosta Tsipis

Publisher: Arcadia Publishing

Published: 2003

Total Pages: 132

ISBN-13: 9780738511634

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Route 128 traces its origins to the late 1920s, when the Massachusetts Department of Public Works cobbled together a makeshift network of existing roads through Boston's suburbs. Between 1947 and 1956, during a statewide push to build new highways, Route 128 was reconstructed as a major regional expressway. The new highway immediately fueled explosive growth in many of the region's once bucolic suburbs. What was once "the road to nowhere" quickly became a major commercial nexus for eastern Massachusetts and a critical link in the region's highway network. The visionary highway project vigorously promoted by William F. Callahan permanently altered the character of the two dozen towns through which it passed. Building Route 128 vividly documents the highway's construction and its impact on towns such as Waltham, Dedham, Lynnfield, and Gloucester. Drawing on previously unpublished images from the Massachusetts Department of Public Works and archives from many of the cities and towns affected, Building Route 128 tells the story of a region forever changed by the highway's construction.

Advances in Business and Management Forecasting
Advances in Business and Management Forecasting

Author: Kenneth D. Lawrence

Publisher: Emerald Group Publishing

Published: 2009-05-08

Total Pages: 281

ISBN-13: 1848555490

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Presents studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as sales and marketing, forecasting, new product forecasting, judgmentally based forecasting, the application of surveys to forecasting, and forecasting for strategic business decisions.

Pro ASP.NET MVC 5
Pro ASP.NET MVC 5

Author: Adam Freeman

Publisher: Apress

Published: 2014-02-28

Total Pages: 812

ISBN-13: 1430265302

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The ASP.NET MVC 5 Framework is the latest evolution of Microsoft’s ASP.NET web platform. It provides a high-productivity programming model that promotes cleaner code architecture, test-driven development, and powerful extensibility, combined with all the benefits of ASP.NET. ASP.NET MVC 5 contains a number of advances over previous versions, including the ability to define routes using C# attributes and the ability to override filters. The user experience of building MVC applications has also been substantially improved. The new, more tightly integrated, Visual Studio 2013 IDE has been created specifically with MVC application development in mind and provides a full suite of tools to improve development times and assist in reporting, debugging and deploying your code. The popular Bootstrap JavaScript library has also now been included natively within MVC 5 providing you, the developer, with a wider range of multi-platform CSS and HTML5 options than ever before without the penalty of having to load-in third party libraries.

Versatile Routing and Services with BGP
Versatile Routing and Services with BGP

Author: Alcatel-Lucent

Publisher: John Wiley & Sons

Published: 2014-02-17

Total Pages: 360

ISBN-13: 1118875281

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Design a robust BGP control plane within a secure, scalable network for smoother services A robust Border Gateway Protocol setup is vital to ensuring reliable connectivity, an essential capability for any organization. The Internet has become a necessary, always-on service in homes and businesses, and BGP is the protocol that keeps communication flowing. But BGP also has become crucial to delivery of intra-domain business services. But the network is only as reliable as BGP, so service enablement depends upon making BGP more stable, reliable, and service-rich. Alcatel-Lucent Service Router Operating System is engineered to bear the load of the most demanding networks. The system features support for Symmetric Multiprocessing and unprecedented depth of advanced routing features, all within a single OS that's supported across the entire Alcatel-Lucent IP/MPLS router portfolio. Versatile Routing and Services with BGP provides guidance toward implementation of BGP within SR-OS, and details the use and control of each feature. The book provides in-depth coverage of topics such as: BGP/MPLS IP-VPN, VPLS, VPWS Labeled Unicast IPv4, reconvergence, and multicast Security, graceful restart and error handling IPv6 PE (6PE) and IPv6 extensions to BGP/MPLS IP-VPN A look at forthcoming features such as Ethernet VPN Basic BGP competency is assumed, but the book is accessible even to those with zero familiarity with Alcatel-Lucent's SR-OS. It underscores the idea that BGP is more than just service enablement, and can also be used for infrastructure layer transport - but both layers must be solid, scalable, and able to quickly reconverge. Versatile Routing and Services with BGP demonstrates the creation of a robust BGP control plane within a, secure network, allowing the delivery of flawless, uninterrupted service.

JavaScript Bootcamp: From Zero To Hero
JavaScript Bootcamp: From Zero To Hero

Author: Rob Botwright

Publisher: Rob Botwright

Published: 101-01-01

Total Pages: 266

ISBN-13: 1839385758

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🚀 JavaScript Bootcamp: From Zero to Hero - Hands-On Learning for Web Developers 🚀 Are you ready to become a web development hero? Look no further than our comprehensive book bundle, "JavaScript Bootcamp: From Zero to Hero." Whether you're a newcomer to the world of web development or an experienced coder looking to master JavaScript, this bundle is your ultimate guide. 📚 Book 1 - JavaScript Fundamentals: A Beginner's Guide to Web Development 📚 Start your journey with a solid foundation! In this book, we'll introduce you to the core concepts of JavaScript, from variables and data types to control flow and functions. By the end, you'll have a strong grasp of JavaScript fundamentals, setting you up for success in web development. 📚 Book 2 - Intermediate JavaScript Mastery: Building Web Applications with ES6 and Beyond 📚 Ready to take your skills to the next level? Dive into the world of modern JavaScript with this book. Explore advanced topics like ES6 features, asynchronous programming, DOM manipulation, and event handling. You'll gain the skills needed to create dynamic web applications that stand out. 📚 Book 3 - Advanced JavaScript Techniques: Mastering Complex Projects and Frameworks 📚 Master the art of web development with advanced techniques! Tackle complex projects and delve into popular JavaScript frameworks like React, Angular, and Vue.js. You'll be equipped to build scalable and maintainable applications, making you a sought-after developer in the field. 📚 Book 4 - JavaScript Ninja: Harnessing the Full Power of the Language 📚 Elevate your skills to ninja level! Explore advanced concepts such as functional programming, metaprogramming, concurrency, and memory management. With this knowledge, you'll be capable of solving intricate development challenges and creating custom JavaScript libraries. 🌟 Why Choose "JavaScript Bootcamp: From Zero to Hero"? 🌟 ✅ Hands-On Learning: Our books are packed with practical examples, exercises, and real-world projects to reinforce your learning. ✅ Progressive Learning: Whether you're a beginner or an expert, our bundle offers a guided path to success at every level. ✅ Master Modern JavaScript: Stay up-to-date with the latest JavaScript features and best practices. ✅ Become a Web Development Hero: Unlock the limitless possibilities of JavaScript and excel in web development. Don't miss out on this opportunity to become a JavaScript hero! With dedication and practice, you'll emerge from this journey ready to create remarkable web experiences and contribute to the ever-evolving digital landscape. Get the "JavaScript Bootcamp: From Zero to Hero" bundle today and embark on your path to web development mastery! 🚀🌐