Building Global Labor Solidarity
Building Global Labor Solidarity

Author: Kim Scipes

Publisher: Rowman & Littlefield

Published: 2020-10-13

Total Pages: 313

ISBN-13: 1793631514

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Efforts to build bottom-up global labor solidarity began in the late 1970s and continue today, having greater social impact than ever before. In Building Global Labor Solidarity: Lessons from the Philippines, South Africa, Northwestern Europe, and the United States Kim Scipes—who worked as a union printer in 1984 and has remained an active participant in, researcher about, and writer chronicling the efforts to build global labor solidarity ever since—compiles several articles about these efforts. Grounded in his research on the KMU Labor Center of the Philippines, Scipes joins first-hand accounts from the field with analyses and theoretical propositions to suggest that much can be learned from past efforts which, though previously ignored, have increasing relevance today. Joined with earlier works on the KMU, AFL-CIO foreign policy, and efforts to develop global labor solidarity in a time of accelerating globalization, the essays in this volume further develop contemporary understandings of this emerging global phenomenon.

Advertising
Advertising

Author: Murthy

Publisher: Excel Books India

Published: 2009

Total Pages: 436

ISBN-13: 9788174465344

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This book will introduce the fast changing world of marketing communication, with strong emphasis on integrated marketing perspective to students. Though advertising may be a major player, integration of other communication tools with advertising is dealt in detail. The text covers all aspects of the marketing promotions mix namely advertising, sales promotion, direct marketing, public relations, event marketing and personal selling. The book strives to explain the role of advertising and promotion in today s business world, and how an organization can use all the promotion tools to communicate with target customers. Many of the current and popular advertising used by marketers is included. Numerous examples are cited to show how integrated marketing communication is used in consumer and Business-to-Business marketing. Global perspective is dealt through international advertising. Social, ethical and economical issues which affect the promotional activities are also discussed. Integrated marketing communication covers all parts of promotional activities covered under six sections divided into 23 chapters. The book is meant especially for students specializing in marketing stream. It can be of immense utility to students persuing MBA, PGDBM & MMS. At the end of each chapter application orientation such as assignment and projects are given to help the students to gain rich experience in using communication tools.

Arts, Culture and the Making of Global Cities
Arts, Culture and the Making of Global Cities

Author: Lily Kong

Publisher: Edward Elgar Publishing

Published: 2015-01-30

Total Pages: 269

ISBN-13: 1784715840

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While global cities have mostly been characterized as sites of intensive and extensive economic activity, the quest for global city status also increasingly rests on the creative production and consumption of culture and the arts. Arts, Culture and the

Building a World Community
Building a World Community

Author: Jacques Baudot

Publisher: University of Washington Press

Published: 2015-09-14

Total Pages: 273

ISBN-13: 0295998814

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Building a World Community: Globalisation and the Common Good

Research Frontiers on the International Marketing Strategies of Chinese Brands
Research Frontiers on the International Marketing Strategies of Chinese Brands

Author: Zuohao Hu

Publisher: Routledge

Published: 2016-08-05

Total Pages: 222

ISBN-13: 1317205936

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This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Computer Vision – ECCV 2020
Computer Vision – ECCV 2020

Author: Andrea Vedaldi

Publisher: Springer Nature

Published: 2020-11-15

Total Pages: 836

ISBN-13: 3030585557

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The 30-volume set, comprising the LNCS books 12346 until 12375, constitutes the refereed proceedings of the 16th European Conference on Computer Vision, ECCV 2020, which was planned to be held in Glasgow, UK, during August 23-28, 2020. The conference was held virtually due to the COVID-19 pandemic. The 1360 revised papers presented in these proceedings were carefully reviewed and selected from a total of 5025 submissions. The papers deal with topics such as computer vision; machine learning; deep neural networks; reinforcement learning; object recognition; image classification; image processing; object detection; semantic segmentation; human pose estimation; 3d reconstruction; stereo vision; computational photography; neural networks; image coding; image reconstruction; object recognition; motion estimation.