Arts, Culture and the Making of Global Cities
Arts, Culture and the Making of Global Cities

Author: Lily Kong

Publisher: Edward Elgar Publishing

Published: 2015-01-30

Total Pages: 269

ISBN-13: 1784715840

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While global cities have mostly been characterized as sites of intensive and extensive economic activity, the quest for global city status also increasingly rests on the creative production and consumption of culture and the arts. Arts, Culture and the

Building Global Mindsets
Building Global Mindsets

Author: C. Bouquet

Publisher: Springer

Published: 2004-11-30

Total Pages: 181

ISBN-13: 0230522556

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Today's multinational enterprises are headed for trouble unless their top-level executives manage to pay the appropriate amount of 'attention' to what is happening in the farther corners of the business world. With trillions of internal company documents circulating in corporate offices everyday, it's easy to lose sight of priorities by concentrating on the wrong signals. Drawing from compelling research, Bouquet describes the attention practices of 136 global firms, thereby shedding new light on the relationship between global mindsets and overall company performance.

The Corporate Brand
The Corporate Brand

Author: Nicholas Ind

Publisher: NYU Press

Published: 1997

Total Pages: 199

ISBN-13: 0814737625

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Regardless of the service or products it provides, a company's corporate brand is responsible for its image and reputation in the minds of its products' consumers. And yet companies rarely focus on what leads to a successful corporate brand, concentrating their energy instead on their individual brand name products. In The Corporate Brand, Nicholas Ind argues strongly for a new focus on corporate brand development. Ind argues that organizations must use all forms of communication, including performance of specific products, employees' services, and advertising, to build effective interactive relationships with their customers. The Corporate Brand elucidates the methods used by successful corporate brands to build and maintain both "corporate identity" and reputation.

Research Frontiers on the International Marketing Strategies of Chinese Brands
Research Frontiers on the International Marketing Strategies of Chinese Brands

Author: Zuohao Hu

Publisher: Routledge

Published: 2016-08-05

Total Pages: 222

ISBN-13: 1317205936

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This book proposes a theoretical framework identifying external and internal factors that influence internationalization strategy of Chinese brands and brand performance. It explores several key strategies e.g. standardization versus adaptation, price leadership versus branding, OBM export versus OEM export, and incremental versus leap-forward internationalization model. The relationships are examined between various international marketing mix e.g. distribution channel and pricing strategies, and brand performance. Through case studies the text also analyses the internationalization of contract-based firms.

Computer Vision – ECCV 2020
Computer Vision – ECCV 2020

Author: Andrea Vedaldi

Publisher: Springer Nature

Published: 2020-11-15

Total Pages: 836

ISBN-13: 3030585557

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The 30-volume set, comprising the LNCS books 12346 until 12375, constitutes the refereed proceedings of the 16th European Conference on Computer Vision, ECCV 2020, which was planned to be held in Glasgow, UK, during August 23-28, 2020. The conference was held virtually due to the COVID-19 pandemic. The 1360 revised papers presented in these proceedings were carefully reviewed and selected from a total of 5025 submissions. The papers deal with topics such as computer vision; machine learning; deep neural networks; reinforcement learning; object recognition; image classification; image processing; object detection; semantic segmentation; human pose estimation; 3d reconstruction; stereo vision; computational photography; neural networks; image coding; image reconstruction; object recognition; motion estimation.

Building a World Community
Building a World Community

Author: Jacques Baudot

Publisher: University of Washington Press

Published: 2015-09-14

Total Pages: 273

ISBN-13: 0295998814

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Building a World Community: Globalisation and the Common Good

Consumer Perceptions of Global Branding and Iconization
Consumer Perceptions of Global Branding and Iconization

Author: Gail Ferreira

Publisher: Universal-Publishers

Published: 2008-11-14

Total Pages: 205

ISBN-13: 1599427052

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Global usage of the World Wide Web continues to increase exponentially, yet many corporate Web sites are misperceived by non-English-speaking audiences. Diverse communities of global consumers purchase products on the World Wide Web based on a positive image of the product as reflected in the Web site content, which includes text, images, and icons. However, corporate leaders may not have an awareness of the common elements present in successful global Web sites as comprehended by different cultures. This qualitative, phenomenological data analysis used a Web-based survey to explore the perceptions and feelings of a purposive sample of participants regarding the content of global World Wide Web sites. Each participant in the study spoke English or a combination of English and Spanish and explored their perceptions and feelings regarding global Web sites. The following five themes emerged from the research results regarding consumer perceptions of global Web sites: (a) product, (b) information, (c) people, (d) simplicity, (e) and brands. Information gleaned by this study regarding consumer behavior can be incorporated into a comprehensive global marketing campaign that can be used by leaders to expand business internationally.

Dynamis of the Image
Dynamis of the Image

Author: Emmanuel Alloa

Publisher:

Published: 2019-04-15

Total Pages: 384

ISBN-13: 9783110528749

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Images are not neutral conveyors of messages that are sent around the globe in order to reach a global audience. They represent a force that can trigger very different reactions and counteract new visual tendencies towards hegemony within a global world. The volume contains a compilation of case studies from the media, art, political and religious sciences, as well as from anthropology and the natural sciences. By focusing on the power of images outside their use in the media, the authors venture into new territory: the contributions from Hans Belting, Georges Didi-Huberman, W.J.T. Mitchell and others provide proof that globalization is not the same as homogenization, and that images are very capable of opening paths towards alternative facts in order to portray the future.