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Author: Marshall McLuhan
Publisher: Createspace Independent Publishing Platform
Published: 2016-09-04
Total Pages: 396
ISBN-13: 9781537430058
DOWNLOAD EBOOKWhen first published, Marshall McLuhan's Understanding Media made history with its radical view of the effects of electronic communications upon man and life in the twentieth century.
Author: Blake Masters
Publisher: Random House
Published: 2014-09-18
Total Pages: 198
ISBN-13: 075355030X
DOWNLOAD EBOOKWHAT VALUABLE COMPANY IS NOBODY BUILDING? The next Bill Gates will not build an operating system. The next Larry Page or Sergey Brin won’t make a search engine. If you are copying these guys, you aren’t learning from them. It’s easier to copy a model than to make something new: doing what we already know how to do takes the world from 1 to n, adding more of something familiar. Every new creation goes from 0 to 1. This book is about how to get there. ‘Peter Thiel has built multiple breakthrough companies, and Zero to One shows how.’ ELON MUSK, CEO of SpaceX and Tesla ‘This book delivers completely new and refreshing ideas on how to create value in the world.’ MARK ZUCKERBERG, CEO of Facebook ‘When a risk taker writes a book, read it. In the case of Peter Thiel, read it twice. Or, to be safe, three times. This is a classic.’ NASSIM NICHOLAS TALEB, author of The Black Swan
Author: Gregory Bassham
Publisher:
Published: 2008
Total Pages: 497
ISBN-13: 9780071101547
DOWNLOAD EBOOKThrough the use of humour, fun exercises, and a plethora of innovative and interesting selections from writers such as Dave Barry, Al Franken, J.R.R. Tolkien, as well as from the film 'The Matrix', this text hones students' critical thinking skills.
Author: Joe Vitale
Publisher: John Wiley & Sons
Published: 2006-12-22
Total Pages: 295
ISBN-13: 0470009799
DOWNLOAD EBOOKDiscover the secrets of written persuasion! "The principles of hypnosis, when applied to copywriting, add a new spin to selling. Joe Vitale has taken hypnotic words to set the perfect sales environment and then shows us how to use those words to motivate a prospect to take the action you want. This is truly a new and effective approach to copywriting, which I strongly recommend you learn. It's pure genius." -Joseph Sugarman, author of Triggers "I've read countless book on persuasion, but none come close to this one in showing you exactly how to put your readers into a buying trance that makes whatever you are offering them irresistible." -David Garfinkel, author of Advertising Headlines That Make You Rich "I am a huge fan of Vitale and his books, and Hypnotic Writing (first published more than twenty years ago), is my absolute favorite. Updated with additional text and fresh examples, especially from e-mail writing, Joe's specialty, Hypnotic Writing is the most important book on copywriting (yes, that's really what it is about) to be published in this century. Read it. It will make you a better copywriter, period." -Bob Bly, copywriter and author of The Copywriter's Handbook "I couldn't put this book down. It's eye opening and filled with genuinely new stuff about writing and persuading better. And it communicates it brilliantly and teaches it brilliantly-exemplifying the techniques by the writing of the book itself as you go along." -David Deutsch, author of Think Inside the Box, www.thinkinginside.com "Hypnotic Writing is packed with so much great information it's hard to know where to start. The insights, strategies, and tactics in the book are easy to apply yet deliver one heck of a punch. And in case there's any question how to apply them, the before-and-after case studies drive the points home like nothing else can. Hypnotic Writing is not just about hypnotic writing. It is hypnotic writing. On the count of three, you're going to love it. Just watch and see." -Blair Warren, author of The Forbidden Keys to Persuasion
Author: Ryan North
Publisher: Machines of Death LLC
Published: 2010
Total Pages: 468
ISBN-13: 0982167121
DOWNLOAD EBOOKMACHINE OF DEATH tells thirty-four different stories about people who know how they will die. Prepare to have your tears jerked, your spine tingled, your funny bone tickled, your mind blown, your pulse quickened, or your heart warmed. Or better yet, simply prepare to be surprised. Because even when people do have perfect knowledge of the future, there's no telling exactly how things will turn out.
Author: Kate Bornstein
Publisher: Seven Stories Press
Published: 2011-01-04
Total Pages: 242
ISBN-13: 1583229663
DOWNLOAD EBOOKCelebrated transsexual trailblazer Kate Bornstein has, with more humor and spunk than any other, ushered us into a world of limitless possibility through a daring re-envisionment of the gender system as we know it. Here, Bornstein bravely and wittily shares personal and unorthodox methods of survival in an often cruel world. A one-of-a-kind guide to staying alive outside the box, Hello, Cruel World is a much-needed unconventional approach to life for those who want to stay on the edge, but alive. Hello, Cruel World features a catalog of 101 alternatives to suicide that range from the playful (moisturize!), to the irreverent (shatter some family values), to the highly controversial. Designed to encourage readers to give themselves permission to unleash their hearts' harmless desires, the book has only one directive: "Don't be mean." It is this guiding principle that brings its reader on a self-validating journey, which forges wholly new paths toward a resounding decision to choose life. Tenderly intimate and unapologetically edgy, Kate Bornstein is the radical role model, the affectionate best friend, and the guiding mentor all in one.
Author: Gill Branston
Publisher: Routledge
Published: 2010-05-28
Total Pages: 744
ISBN-13: 1136963790
DOWNLOAD EBOOKThe Media Student's Book is a comprehensive introduction for students of media studies. It covers all the key topics and provides a detailed, lively and accessible guide to concepts and debates. Now in its fifth edition, this bestselling textbook has been thoroughly revised, re-ordered and updated, with many very recent examples and expanded coverage of the most important issues currently facing media studies. It is structured in three main parts, addressing key concepts, debates, and research skills, methods and resources. Individual chapters include: approaching media texts narrative genres and other classifications representations globalisation ideologies and discourses the business of media new media in a new world? the future of television regulation now debating advertising, branding and celebrity news and its futures documentary and ‘reality’ debates from ‘audience’ to ‘users’ research: skills and methods. Each chapter includes a range of examples to work with, sometimes as short case studies. They are also supported by separate, longer case studies which include: Slumdog Millionaire online access for film and music CSI and detective fictions Let the Right One In and The Orphanage PBS, BBC and HBO images of migration The Age of Stupid and climate change politics. The authors are experienced in writing, researching and teaching across different levels of undergraduate study, with an awareness of the needs of students. The book is specially designed to be easy and stimulating to use, with: a Companion Website with popular chapters from previous editions, extra case studies and further resources for teaching and learning, at: www.mediastudentsbook.com margin terms, definitions, photos, references (and even jokes), allied to a comprehensive glossary follow-up activities in ‘Explore’ boxes suggestions for further reading and online research references and examples from a rich range of media and media forms, including advertising, cinema, games, the internet, magazines, newspapers, photography, radio, and television.
Author: Mara Einstein
Publisher: Routledge
Published: 2007-09-14
Total Pages: 256
ISBN-13: 1134130104
DOWNLOAD EBOOKThrough a series of fascinating case studies of faith brands, marketing insider Mara Einstein has produced a lively account of the book in the commercialization of religion.
Author: Rebekah Lipp
Publisher: Hardie Grant Publishing
Published: 2024-10-29
Total Pages: 146
ISBN-13: 1761442740
DOWNLOAD EBOOKAn essential emotional literacy tool for children with 60+ definitions inside! Join Aroha and her friends as they share how different emotions feel in the body and find the words for how they truly feel! A useful resource for parents, carers and educators to help children recognise, label and understand their many emotions. Notable Book in the Storylines Children's Literature Trust of NZ Book Awards 2021 Finalist in the 2022 NZ Book Awards for Children & Young Adults (Elsie Locke Award for Non-Fiction) ‘This book is a much-needed tool for children and those caring for them. By showing that a wide range of emotions each have their own unique value and purposes, this book helps to both normalise and encourage understanding towards the big emotions and feelings that, although sometimes demonised, are experienced by each and every one of us at some point in our lives.’ — DANIELLE WHITBURN, Mental Health Foundation of New Zealand
Author: Adam Arvidsson
Publisher: Routledge
Published: 2006-04-19
Total Pages: 177
ISBN-13: 1134277873
DOWNLOAD EBOOKBrands are now a dominant feature of everyday life. Drawing on rich empirical material, this book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value.
