NATIONAL BESTSELLER and named a 2016 Best Book of the Year by Inc., Business Insider, and Forbes Founder of The Boston Beer Company, brewer of Samuel Adams Boston Lager, and a key catalyst of the American craft beer revolution, Jim Koch offers his unique perspective when it comes to business, beer, and turning your passion into a successful company or career. “Boston Beer’s Jim Koch offers readers a six-pack of wisdom.” – The Boston Globe Pull up a chair and crack open a Sam Adams. It’s time to leave behind business as you know it. Quench Your Own Thirst covers everything from finding your own Yoda to Koch’s theory on how a piece of string can teach you the most important lesson you’ll ever learn about business. Koch also has surprising advice on sales, marketing, hiring, and company culture. His anecdotes, quirky musings, and bits of wisdom go far beyond brewing. A fun, engaging guide for building a career or launching a successful business, Quench Your Own Thirst is the key to the ultimate dream: being successful while doing what you love. So, are you quenching you own thirst – or someone else’s? "Like Steve Jobs, Bill Gates, Larry Ellison, and the other greats, Jim Koch's entrepreneurial journey is motivated by a deep commitment to making superb products and building a unique culture that reinforces innovation and risk-taking. This book tells a compelling story about how he did it. The lessons will be invaluable for anyone starting a business or building a career." —Bill Hambrecht, co-founder or Hambrecht & Quist and chairman of WRHambrecht + Co
“Recounts Boston’s long and storied history with beer—including the story of how the Green Dragon Tavern became the birthplace of the Revolutionary War.” —Pulse Since before Patriots like Paul Revere and Sam Adams fermented a revolution in smoky Beantown taverns, beer has been integral to the history of Boston. The city issued its first brewing license in 1630, and breweries like Haffenreffer Brewery and American Brewing Company quickly sprung up. This heady history took a turn for the worse when the American Temperance Movement championed prohibition, nearly wiping out all of the local breweries. In 1984, the amber liquid was revitalized as Jim Koch introduced Samuel Adams craft brews to the Hub and the nation. Shortly after, Harpoon Brewery emerged and became the largest brewery to make all its beers in New England. From the planning of the Boston Tea Party over a pint at Green Dragon Tavern to the renaissance of the burgeoning craft brewing scene, join author and “Beer Nut” Norman Miller as he savors the sudsy history of brewing in the Hub. “Boston Beer’s strengths lie in the interviews and attention to detail about the last few decades of Boston brewing, and those interested in the behind the scene stories of Boston’s craft beer innovators will enjoy this read.” —Malcolm Purinton, Yankee Brew News “A brief but interesting history of brewing in Boston from Colonial times through Trillium.” —Two-Column Barley “Miller’s Boston Beer focuses on the city itself. His story begins with the role tavern life in general, and beer in particular, played in the unfolding drama of the American Revolution on the streets of Boston.” —Boston Herald
Now seen as something to taste, savor, travel for, and talk about, beer really is the new wine. This new, up-to-date edition of The Beer Book features every significant brewery in every significant brewing nation, and showcases new beers and specialist beers, as well as the classics. With a visual catalog of more than 800 breweries, whistle-stop beer trails, and key beer facts throughout, The Beer Book is the indispensable guide to the world's favorite drink.
It is difficult to believe that at one time hops were very much the marginalized ingredient of modern beer, until the burgeoning craft beer movement in America reignited the industry's enthusiasm for hop-forward beer. The history of hops and their use in beer is long and shrouded in mystery to this day, but Stan Hieronymous has gamely teased apart the many threads as best anyone can, lending credence where due and scotching unfounded claims when appropriate. It is just one example of the deep research through history books, research articles, and first-hand interviews with present-day experts and growers that has enabled Stan to produce a wide-ranging, engaging account of this essential beer ingredient. While they have an exalted status with today's craft brewers, many may not be aware of the journey hops take to bring them, neatly baled or pressed into blocks and pellets, into the brewhouse. Stan paints a detailed and, at times, personal portrait of the life of hops, weaving technical information about hop growing and anatomy with insights from families who have been running their hop farms for generations. The author takes the reader on a tour of the main growing regions of central Europe, where the famous landrace varieties of Slovenia, the Czech Republic, and Germany originate, to England and thence to North America, and latterly, Australia and New Zealand. Growing hops and supplying the global brewing industry has always been a hard-nosed business, and Stan presents statistics on yields, acreage, wilt and other diseases, interspersed with words from the farmers themselves that illustrate the challenges and uncertainties hop growers face. Along the way, Stan gives details about some of the most well-known varieties—Saaz, Hallertau, Tettnang, Golding, Fuggle, Cluster, Cascade, Willamette, Citra, Amarillo, Nelson Sauvin, and many others—and their history of use in the Old World and New World. The section culminates in a catalog of 105 hop varieties in use today, with a brief description of character and vital statistics for each. Of course, the art and science of using hops in making beer is not forgotten. Once the hops have been harvested, processed, and delivered to the brewery, they can be used in myriad ways. The author moves from the toil of the hop gardens to that of the brewhouse, again presenting a blend of history and present-day interviews and research articles to explain alpha acids, beta acids, bitterness, harshness, smoothness, and the deterioration of bittering flavors over time. Perception is all important when discussing bitterness, and the author touches on genetics, evolution, the vagaries of individuals' perceptions of bitterness, and changing tastes, such as the “lupulin shift.” The meaning of the international bitterness unit, or IBU, is not always properly understood and here Stan lays out a brief history of how the IBU came to be and an appreciation of the many variables affecting utilization in the boil and final bitterness in beer. Adding hops is not as simple as it sounds, and Stan's research illustrates that if you ask ten brewers about something you will get eleven opinions. Early additions, late additions, continuous hopping, first wort hopping, and hop bursting are all discussed with a healthy dose of pragmatic wisdom from brewers and a pinch of chemistry. There then follows an entire chapter devoted to the druidic art of dry hopping, following its commonplace usage in nineteenth-century England to the modern applications found in today's US craft brewing scene. The author uncovers hop plugs, hop coffins, and the “pendulum method,” along with the famous hop rocket and hop torpedo used by some of America's leading craft breweries. Every brewer has their dry hopping method and, gratifyingly, many are happy to share with the author, making this chapter a great source for inspiration and ideas. Many of the brewers the author interviewed were also happy to share recipes. There are 16 recipes from breweries in America, Belgium, Czech Republic, Denmark, England, Germany, and New Zealand. These not only present delicious beers but give some insight into how professional brewers design their recipes to get the most out of their hops. As always, Stan imparts wisdom in an engaging and accessible fashion, making this an amazing compendium on “every brewer's favorite flower.”
The Complete Regional Guide to Craft Beer With quality beer producers popping up all over the nation, you don’t have to travel very far to taste great beer; some of the best stuff is brewing right in your home state. Beer Lover’s New England features breweries, brewpubs, and beer bars geared toward brew enthusiasts looking to seek out the best beers New England has to offer, from bitter seasonal IPAs to rich, dark stouts. Written by a local beer expert, Beer Lover’s New England covers the entire beer experience for the proud, local enthusiast and the traveling visitor alike, including: Brewery and beer profiles with tasting notes and full-color photosMust-visit brewpubs and beer barsTop annual beer festivals, tastings, and eventsClone beer recipes for homebrewersn and hobbyistsFood recipes made with local craft beerBeer-centric city trip itineraries with pub-crawl maps
World Beer explores the renaissance of beer, explaining the brewing process, beer history, and the finer points of beer appreciation. The stories of major beer-producing nations are explored in depth, focusing on their local beer styles and the breweries that made them famous. From the face-smacking intensity of ultra-hopped IPAs to sweet-and-smoky porters, World Beer showcases beers by brewery, telling the story of today's top brewing innovators and their brews. There are evocative tasting notes for both core and seasonal beers in addition to food pairing suggestions to get the most out of each glass.
Market research guide to the food industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Includes one page profiles of food industry firms, which provides data such as addresses, phone numbers, and executive names.
Plunkett's Almanac of Middle Market Companies 2008 is designed to be time-saving business development tool for professionals, marketers, sales directors, consultants and strategists seeking to understand and reach middle market American companies. It will also be of great use to placement, recruiting and human resources professionals, as well as professionals working in economic development, lending and media. It covers competitive intelligence, market research and business analysis--everything you need to identify and develop strategies for middle market corporations. Coverage includes all major business sectors, from InfoTech to health care to telecommunications and much more. (We have intentionally omitted retail companies and banks.) These profiles and details on over 500 middle market firms are pulled from our extensive company and industry databases. We also include a business glossary and a listing of business contacts, such as industry associations and government agencies. Next, we profile hundreds of leading middle market companies. Our company profiles include complete business descriptions and up to 27 executives by name and title. Purchasers of either the book or PDF version can receive a free copy of the company profiles database on CD-ROM, enabling key word search and export of key information, addresses, phone numbers and executive names with titles for every company profiled.
(FAQ Lifestyle). Here is a no-nonsense guide to the world of beer, answering many burning questions about the diverse array of styles, ingredients, and international brewing and drinking traditions that drive the world's most popular beverage. Beer FAQ features insight not only on how it's made, but how it makes the journey from the brew house floor to the drinker's glass. The book offers a touch of history, a bit of globetrotting, and a look at the companies and enterprising individuals leading the modern brewing renaissance. It also offers a nostalgic look at beer's evolving role in pop culture from advertising to television to movies over the past century. After reading Beer FAQ , readers will have a better understanding of not just what kinds of beers to drink, but the best places to drink them and the best ways to enjoy them, from the ideal packaging to the proper drinking vessels.
