Brand Rewired

Brand Rewired

Author: Anne H. Chasser

Publisher: John Wiley & Sons

Published: 2010-06-17

Total Pages: 240

ISBN-13: 0470648848

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Discover how the world's leading companies have added value to their company by rewiring the brand creation process Brand Rewired showcases the world's leading companies in branding and how they have added value to their company by rewiring the brand creation process to intersect strategic thinking about intellectual property without stifling creativity. Features interviews with executives from leading worldwide companies including: Kodak, Yahoo, Kraft, J.Walter Thompson, Kimberly Clark, Scripps Networks Interactive, the Kroger Company, GE, Procter & Gamble, LPK, Northlich and more Highlights how to maximize return on investment in creating a powerful brand and intellectual property portfolio that can be leveraged economically for many years to come Reveals how to reduce costs in the brand creation and legal process Illustrates how a brand strategy intersecting with an equally powerful intellectual property strategy produces a greater economic return and more rewards for the brand project leaders Innovative in its approach, Brand Rewired shows you how how leading companies are abandoning the old school research-and-development-driven innovation philosophy and evolving to a Brand Rewired approach of innovating at the consumer level, using multi-disciplinary teams to build a powerful brand and intellectual asset to maximize return on investment.


Pioneering Portfolio Management

Pioneering Portfolio Management

Author: David F. Swensen

Publisher: Simon and Schuster

Published: 2009-01-06

Total Pages: 433

ISBN-13: 1416554033

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In the years since the now-classic Pioneering Portfolio Management was first published, the global investment landscape has changed dramatically -- but the results of David Swensen's investment strategy for the Yale University endowment have remained as impressive as ever. Year after year, Yale's portfolio has trumped the marketplace by a wide margin, and, with over $20 billion added to the endowment under his twenty-three-year tenure, Swensen has contributed more to Yale's finances than anyone ever has to any university in the country. What may have seemed like one among many success stories in the era before the Internet bubble burst emerges now as a completely unprecedented institutional investment achievement. In this fully revised and updated edition, Swensen, author of the bestselling personal finance guide Unconventional Success, describes the investment process that underpins Yale's endowment. He provides lucid and penetrating insight into the world of institutional funds management, illuminating topics ranging from asset-allocation structures to active fund management. Swensen employs an array of vivid real-world examples, many drawn from his own formidable experience, to address critical concepts such as handling risk, selecting advisors, and weathering market pitfalls. Swensen offers clear and incisive advice, especially when describing a counterintuitive path. Conventional investing too often leads to buying high and selling low. Trust is more important than flash-in-the-pan success. Expertise, fortitude, and the long view produce positive results where gimmicks and trend following do not. The original Pioneering Portfolio Management outlined a commonsense template for structuring a well-diversified equity-oriented portfolio. This new edition provides fund managers and students of the market an up-to-date guide for actively managed investment portfolios.


The Nauvoo Endowment Companies, 1845-1846

The Nauvoo Endowment Companies, 1845-1846

Author: Devery S. Anderson

Publisher:

Published: 2005

Total Pages: 704

ISBN-13:

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"Prior to their departure in early 1846, over 5,000 men and women received their endowments between the temple's preliminary opening on December 10, 1845, and its closing two months later on February 8, 1846"--Page xviii-xix.


The Best We Could Do

The Best We Could Do

Author: Thi Bui

Publisher: Abrams

Published: 2017-03-07

Total Pages: 320

ISBN-13: 1613129300

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National bestseller 2017 National Book Critics Circle (NBCC) Finalist ABA Indies Introduce Winter / Spring 2017 Selection Barnes & Noble Discover Great New Writers Spring 2017 Selection ALA 2018 Notable Books Selection An intimate and poignant graphic novel portraying one family’s journey from war-torn Vietnam, from debut author Thi Bui. This beautifully illustrated and emotional story is an evocative memoir about the search for a better future and a longing for the past. Exploring the anguish of immigration and the lasting effects that displacement has on a child and her family, Bui documents the story of her family’s daring escape after the fall of South Vietnam in the 1970s, and the difficulties they faced building new lives for themselves. At the heart of Bui’s story is a universal struggle: While adjusting to life as a first-time mother, she ultimately discovers what it means to be a parent—the endless sacrifices, the unnoticed gestures, and the depths of unspoken love. Despite how impossible it seems to take on the simultaneous roles of both parent and child, Bui pushes through. With haunting, poetic writing and breathtaking art, she examines the strength of family, the importance of identity, and the meaning of home. In what Pulitzer Prize–winning novelist Viet Thanh Nguyen calls “a book to break your heart and heal it,” The Best We Could Do brings to life Thi Bui’s journey of understanding, and provides inspiration to all of those who search for a better future while longing for a simpler past.


Completing Your Endowment

Completing Your Endowment

Author: Cory Jensen

Publisher:

Published: 2017-11-20

Total Pages: 274

ISBN-13: 9780999567005

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Completing Your Endowment is the third and concluding volume in a series on the LDS temple ordinances. Beginning with Preparing For Your Endowment and continuing in Understanding Your Endowment, this work is aimed at helping members of the Church of Jesus Christ of Latter-day Saints (Mormons) better understand their temple ceremonies. Joseph Smith taught that knowledge is the power of salvation. With that in mind, one might wonder: what was the purpose for introducing temple ordinances to the Church? Are they simply arcane rituals to be memorized? Do they have some inherent magic necessary for redemption? Or are they rather intended to help the Saints gain knowledge, particularly knowledge which saves? And if imparting knowledge is their purpose, then what is the Lord trying to teach us? Once we have received the ordinances is that enough or is more required to complete our endowment? This book is an attempt to help the reader answer these questions. It is written in the hope that it will enable the reader to approach the temple with new eyes.


Your Endowment

Your Endowment

Author: Mark A. Shields

Publisher: Cedar Fort Publishing & Media

Published: 2023-02-02

Total Pages: 148

ISBN-13: 1599558041

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As members of the Church, we often spend years anticipating the privilege of entering the Lord's temple. But we all know that there are times when temple worship can seem confusing, repetitive, or even boring. In this remarkable volume, Mark Shields, an experienced gospel teacher, casts new light on the symbolism inherent in temple ordinances and provides a wealth of insights that will change the way you worship. By approaching the subject from a scriptural and historical perspective, Mark focuses on specific aspects of the endowment while still respecting the sacredness of the ordinance. With helpful summaries at the end of each chapter, this book provides direction and guidance for all whether you've been attending the temple for years or are preparing to enter for the very first time. Learn to love the temple, understand its purposes, and appreciate the rich symbolism it embodies. Your Endowment is a must-read for anyone looking to get more from temple worship.


Preparing for Your Endowment

Preparing for Your Endowment

Author: Cory B. Jensen

Publisher: Cedar Fort Publishing & Media

Published: 2022-12-23

Total Pages: 220

ISBN-13: 1462127363

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Receiving your endowment, making those covenants with God in His house, is a sacred experience. Careful preparation will help you understand the promises, ordinances, and blessings involved. Using entertaining stories and insightful teachings from the scriptures, this book helps teens and young adults replace their fears and questions about the temple with the faith and confidence they need to make and keep eternal covenants and to experience all the blessings of temple worship.