Beyond Punjab
Beyond Punjab

Author: Prakash Tandon

Publisher: New Delhi : Thomson Press (India)

Published: 1971

Total Pages: 222

ISBN-13: 9780882537313

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The Emergence of Brand-Name Capitalism in Late Colonial India
The Emergence of Brand-Name Capitalism in Late Colonial India

Author: Douglas E. Haynes

Publisher: Bloomsbury Publishing

Published: 2022-09-22

Total Pages: 329

ISBN-13: 1350278068

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This book examines the emergence of professional advertising in western India during the interwar period. It explores the ways in which global manufacturers advanced a 'brand-name capitalism' among the Indian middle class by promoting the sale of global commodities during the 1920s and 1930s, a time when advertising was first introduced in India as a profession and underwent critical transformations. Analysing the cultural strategies, both verbal and visual, used by foreign businesses in their advertisements to capture urban consumers, Haynes argues that the promoters of various commodities crystalized their campaigns around principles of modern conjugality. He also highlights the limitations of brand-name capitalism during this period, examining both its inability to cultivate markets in the countryside or among the urban poor, and its failure to secure middle-class customers. With numerous examples of illustrated advertisements taken from Indian newspapers, the book discusses campaigns for male sex tonics and women's medicines, hot drinks such as Ovaltine and Horlicks, soaps such as Lifebuoy, Lux and Sunlight, cooking mediums such as Dalda and electrical household technologies. By examining the formation of 'brand-name capitalism' and two key structures that accompanied it- the advertising agency and the field of professional advertising- this book sheds new light on the global consumer economy in interwar India, and places developments in South Asia into a larger global history of consumer capitalism.

The Raj on the Move
The Raj on the Move

Author: Rajika Bhandari

Publisher: Roli Books Private Limited

Published: 2013-12-19

Total Pages: 160

ISBN-13: 9351940373

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Established in the 1840s by the peripatetic British, dak bungalows forever changed the way officers of the Empire and their families travelled across the subcontinent and got to know the real India. With most of the British Raj perpetually on the move, whether on tour or during the summer migration to the hills, dak bungalow travel inspired a brotherhood of sorts for generations of British and Indian officers, who could recount tales of horrid dak bungalow food, a crazed khansama, and the time their only companion at the bungalow was a tiger on the loose. Today, too, PWD-run circuit houses and dak bungalows continue to occupy an important place in the lives and imagination of India's civil servants. In The Raj on the Move: Story of the Dak Bungalow, Rajika Bhandari weaves together history, architecture, and travel to take us on a fascinating journey of India's British-era dak bungalows and circuit houses, following, quite literally, in the footsteps of travellers who stayed in these bungalows over the past two centuries. Her search takes her from the early-19th century memoirs and travelogues of British memsahibs, to travelling from the original colonial outpost of Madras in the south to the deep interiors of Madhya Pradesh, the heart of British India. Evoking the stories of Rudyard Kipling and Ruskin Bond, and filled with fascinating tidbits and amusing anecdotes, the book unearths local folklore about these remote and mysterious buildings, from the crotchety khansamas and their delectable chicken dishes to the resident ghosts that still walk the halls at night.

Legacy Of A Divided Nation
Legacy Of A Divided Nation

Author: Mushirul Hasan

Publisher: Routledge

Published: 2019-03-13

Total Pages: 372

ISBN-13: 0429721218

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This book is regarded as a personal manifesto, a statement through the history of partition and its aftermath, of the values which India's Muslims should cherish and of the national priorities they should promote. It provides the reference-point for understanding India's Partition and its legacy.

The Taste of Empire
The Taste of Empire

Author: Lizzie Collingham

Publisher: Basic Books

Published: 2017-10-03

Total Pages: 309

ISBN-13: 0465093175

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A history of the British Empire told through twenty meals eaten around the world In The Taste of Empire, acclaimed historian Lizzie Collingham tells the story of how the British Empire's quest for food shaped the modern world. Told through twenty meals over the course of 450 years, from the Far East to the New World, Collingham explains how Africans taught Americans how to grow rice, how the East India Company turned opium into tea, and how Americans became the best-fed people in the world. In The Taste of Empire, Collingham masterfully shows that only by examining the history of Great Britain's global food system, from sixteenth-century Newfoundland fisheries to our present-day eating habits, can we fully understand our capitalist economy and its role in making our modern diets.

The Great Indian Railways
The Great Indian Railways

Author: Arup K. Chatterjee

Publisher: Bloomsbury Publishing

Published: 2019-01-25

Total Pages: 376

ISBN-13: 9388414233

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Following an experimental railway track at Chintadripet, in 1835, the battle for India's first railroad was fought bitterly between John Chapman's Great Indian Peninsular Railway and Rowland MacDonald Stephenson's East India Railway Company, which was merged with Dwarkanauth Tagore's Great Western of Bengal Railway. Even at the height of the Mutiny of 1857, Bahadur Shah Zafar promised Indian owned railway tracks for native merchants if Badshahi rule was restored in Delhi. From Jules Verne to Rudyard Kipling to Mark Twain to Rabindranath Tagore to Nirad C. Chaudhuri to R.K. Narayan and Ruskin Bond-the aura of Indian trains and railway stations have enchanted many writers and poets. With iconic cinematography from The Apu Trilogy, Aradhana, Sonar Kella, Sholay, Gandhi, Dil Se, Parineeta, Barfi, Gangs of Wasseypur, and numerous others, Indian cinema has paved the way for mythical railroads in the national psyche. The Great Indian Railways takes us on a historic adventure through many junctions of India's hidden railway legends, for the first time in a book replete with anecdotes from imperial politics, European and Indian accounts, the battlefronts of the Indian nationalist movement, Indian cinema, songs, advertisements, and much more, in an ever-expanding cultural biography of the Great Indian Railways. Dubbed as 'one of a kind' this awe-inspiring saga is 'compulsive reading.' 'In this fascinating cultural history, Arup K Chatterjee charts the extraordinary journey of the Indian Railways, from the laying of the very first sleeper to the first post-Independence bogey. It evokes our collective accumulation of those innumerable memories of platform chai and rail-gaadi stories, bringing alive through myriad voices and tales the biography of one of India's defining public institutions.' – Shashi Tharoor, Author, M.P., Lok Sabha 'The Great Indian Railways is a fascinating and well-researched cultural biography of the Indian Railways-those intricate arteries of the soul of India, as have been experienced, written, filmed, and dreamed. We cannot all travel by rail to know India, as Gandhiji did, but we can and should read this book!' – Tabish Khair, Author, Professor

Uncertain Dimensions
Uncertain Dimensions

Author: Raymond F. Betts

Publisher: U of Minnesota Press

Published: 1985

Total Pages: 290

ISBN-13: 1452900221

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Examines the ruling and development of colonies in Africa and Southeast Asia by Great Britain and France during the period between the world wars