Bank Marketing for the 90's

Bank Marketing for the 90's

Author: Don Wright

Publisher: John Wiley & Sons

Published: 1991-09-03

Total Pages: 250

ISBN-13: 9780471522645

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Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.


Bank Strategic Management and Marketing

Bank Strategic Management and Marketing

Author: Derek F. Channon

Publisher:

Published: 1986-02-28

Total Pages: 264

ISBN-13:

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Bank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...


The Industrial Organization of Banking

The Industrial Organization of Banking

Author: David VanHoose

Publisher: Springer Science & Business Media

Published: 2009-12-09

Total Pages: 258

ISBN-13: 3642028217

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This book aims to provide a thoroughly updated overview and evaluation of the industrial organization of banking. It examines the interplay among bank behaviour, market structure, and regulation from the perspective of a variety of public policy issues, including bank competition and risk, market discipline, antitrust issues, and capital regulation. New to this edition are discussions of the economic foundations of international banking, macroprudential regulation, and international coordination of banking policies. The book can serve as a learning tool and reference for graduate students, academics, bankers, and policymakers with interests in the industrial organization of the banking sector and the impacts of banking regulations.


Marketing Aptitude for Bank Clerk/ PO/ Specialist Officer Exam

Marketing Aptitude for Bank Clerk/ PO/ Specialist Officer Exam

Author: Disha Experts

Publisher: Disha Publications

Published: 2017-09-01

Total Pages: 221

ISBN-13: 9385846035

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Marketing Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO/Clerk/Specialist Officer/IBPS Specialist Officers Exams. The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam. At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams. The second exercise consists of practice questions. The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students. The book covers 1150+ useful questions for Marketing Aptitude. In this book, complete preparation material for Marketing Aptitude has been provided which will help you crack the exams.


The Bank That Lived a Little

The Bank That Lived a Little

Author: Philip Augar

Publisher: Penguin UK

Published: 2018-07-05

Total Pages: 546

ISBN-13: 0241335981

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Based on unparalleled access to those involved, and told with compelling pace and drama, The Bank that Lived a Little describes three decades of boardroom intrigue at one of Britain's biggest financial institutions. In a tale of feuds, grandiose dreams and a struggle for supremacy between rival strategies and their adherents, Philip Augar gives a riveting account of Barclays' journey from an old Quaker bank to a full-throttle capitalist machine. The disagreement between those ambitious for Barclays to join the top table of global banks, and those preferring a smaller domestic role more in keeping with the bank's traditions, cost three chief executives their jobs and continues to divide opinion within Barclays, the City and beyond. This is an extraordinary corporate thriller, which among much else describes how Barclays came to buy Lehman Brothers for a bargain price in 2008, why it was so keen to avoid taking government funding during the financial crisis, and the price shareholders have paid for a decade of barely controlled ambition. But Augar also shows how Barclays' experiences are a paradigm for Britain's social and economic life over thirty years, which saw the City move from the edge of the economy to its very centre. These decades created unprecedented prosperity for a tiny number, and made the reputations of governments and individuals but then left many of them in tatters. The leveraged society, the winner-takes-all mentality and our present era of austerity can all be traced to the influence of banks such as Barclays. Augar's book tells this rollercoaster story from the perspective of many of its participants - and also of those affected by the grip they came to have on Britain.


Bank Loans

Bank Loans

Author: Frank J. Fabozzi

Publisher: John Wiley & Sons

Published: 1998-07-15

Total Pages: 232

ISBN-13: 9781883249441

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The bank loan market has increased dramatically in recent years and is now viewed by some as a distinct asset class. This comprehensive book covers the structure of the market, secondary market in trading practices, and how to manage a bank loan portfolio.


Beyond Sticky

Beyond Sticky

Author: Martha Bartlett Piland

Publisher:

Published: 2019-09

Total Pages: 128

ISBN-13: 9781948484787

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For every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.