The Bank Marketing Handbook
Author: Kenneth Andrew
Publisher:
Published: 1986
Total Pages: 226
ISBN-13: 9780859413336
DOWNLOAD EBOOKRead and Download eBook Full
Author: Kenneth Andrew
Publisher:
Published: 1986
Total Pages: 226
ISBN-13: 9780859413336
DOWNLOAD EBOOKAuthor: Don Wright
Publisher: John Wiley & Sons
Published: 1991-09-03
Total Pages: 250
ISBN-13: 9780471522645
DOWNLOAD EBOOKHaving spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.
Author: Derek F. Channon
Publisher:
Published: 1986-02-28
Total Pages: 264
ISBN-13:
DOWNLOAD EBOOKBank strategic planning; Implementing strategic planning successfully; Competitor analysis; Purchasing financial services; Planning corporate account strategy; ...
Author: Arthur Meidan
Publisher:
Published: 1984
Total Pages: 244
ISBN-13: 9780333365847
DOWNLOAD EBOOKAuthor: David VanHoose
Publisher: Springer Science & Business Media
Published: 2009-12-09
Total Pages: 258
ISBN-13: 3642028217
DOWNLOAD EBOOKThis book aims to provide a thoroughly updated overview and evaluation of the industrial organization of banking. It examines the interplay among bank behaviour, market structure, and regulation from the perspective of a variety of public policy issues, including bank competition and risk, market discipline, antitrust issues, and capital regulation. New to this edition are discussions of the economic foundations of international banking, macroprudential regulation, and international coordination of banking policies. The book can serve as a learning tool and reference for graduate students, academics, bankers, and policymakers with interests in the industrial organization of the banking sector and the impacts of banking regulations.
Author: Disha Experts
Publisher: Disha Publications
Published: 2017-09-01
Total Pages: 221
ISBN-13: 9385846035
DOWNLOAD EBOOKMarketing Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire to excel in SBI PO/Clerk/Specialist Officer/IBPS Specialist Officers Exams. The book contains 18 chapters and each chapter provides theory covering different aspects of Marketing that is asked in the exam. At the end of each chapter, 2 exercises are provided. The first exercise is based on previous year questions, based on that particular chapter, asked in the various exams. The second exercise consists of practice questions. The book also contains 5 Practice Sets designed exactly as per the pattern to boost the confidence of the students. The book covers 1150+ useful questions for Marketing Aptitude. In this book, complete preparation material for Marketing Aptitude has been provided which will help you crack the exams.
Author: Philip Augar
Publisher: Penguin UK
Published: 2018-07-05
Total Pages: 546
ISBN-13: 0241335981
DOWNLOAD EBOOKBased on unparalleled access to those involved, and told with compelling pace and drama, The Bank that Lived a Little describes three decades of boardroom intrigue at one of Britain's biggest financial institutions. In a tale of feuds, grandiose dreams and a struggle for supremacy between rival strategies and their adherents, Philip Augar gives a riveting account of Barclays' journey from an old Quaker bank to a full-throttle capitalist machine. The disagreement between those ambitious for Barclays to join the top table of global banks, and those preferring a smaller domestic role more in keeping with the bank's traditions, cost three chief executives their jobs and continues to divide opinion within Barclays, the City and beyond. This is an extraordinary corporate thriller, which among much else describes how Barclays came to buy Lehman Brothers for a bargain price in 2008, why it was so keen to avoid taking government funding during the financial crisis, and the price shareholders have paid for a decade of barely controlled ambition. But Augar also shows how Barclays' experiences are a paradigm for Britain's social and economic life over thirty years, which saw the City move from the edge of the economy to its very centre. These decades created unprecedented prosperity for a tiny number, and made the reputations of governments and individuals but then left many of them in tatters. The leveraged society, the winner-takes-all mentality and our present era of austerity can all be traced to the influence of banks such as Barclays. Augar's book tells this rollercoaster story from the perspective of many of its participants - and also of those affected by the grip they came to have on Britain.
Author: Hari Sunarto
Publisher: Rozenberg Publishers
Published: 2007
Total Pages: 318
ISBN-13: 9051709420
DOWNLOAD EBOOKAuthor: Frank J. Fabozzi
Publisher: John Wiley & Sons
Published: 1998-07-15
Total Pages: 232
ISBN-13: 9781883249441
DOWNLOAD EBOOKThe bank loan market has increased dramatically in recent years and is now viewed by some as a distinct asset class. This comprehensive book covers the structure of the market, secondary market in trading practices, and how to manage a bank loan portfolio.
Author: Martha Bartlett Piland
Publisher:
Published: 2019-09
Total Pages: 128
ISBN-13: 9781948484787
DOWNLOAD EBOOKFor every banker who wants off of the commodity hamster wheel, this first-of-its-kind book helps bankers create super-sticky, value-based relationships and a future-proof financial brand.