Positioning for Architecture and Design Firms

Positioning for Architecture and Design Firms

Author: Jack Reigle

Publisher: John Wiley & Sons

Published: 2011-03-23

Total Pages: 225

ISBN-13: 0470918713

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An essential guide for a firm of any size to effectively position itself in the marketplace For an architecture or design firm to survive and prosper in the new economy, it needs to redefine and reinvigorate its position in the marketplace. With dozens of how-to cases, examples, and guidelines, Positioning for Architecture and Design Firms provides the entire menu of tools, plus the inspiration needed, for making the changes required to stay competitive in the design world. Offering strategies for leveraging a firm's strongest assets into the formulation of a successful long-term plan, this book breaks with tradition to introduce the latest concepts specifically developed for building future business opportunities in an unstable economic landscape marked by shifts in competition, technology, and client expectations. With a wealth of information targeting the subject of positioning, readers will learn: Why the aftershocks of the Great Recession are likely to linger, and what you can do about it in relation to your firm's success How the coming generational shift will change the design business What positioning is, and how it needs to be developed to support and implement your strategic vision How your firm can establish a robust identity and operating model The importance of your firm's essential purpose How to turn your marketing department into a true marketing system, transforming it from production mode into an integrated positioning machine Why it is important to engage in advanced research and open innovation initiatives Addressing issues of firm identity, including an understanding of how to create the market positioning desired, Positioning for Architecture and Design Firms shows how a design firm—large or small, new or well established—can position itself to gain greater control over its destiny, and reach loftier levels of achievement. Learn about firm types, and match the right type to a firm's goals Develop and maintain a firm's identity in the marketplace Discover how organizational design and marketing support a chosen firm type


Sustainable Architectural Design

Sustainable Architectural Design

Author: Kuppaswamy Iyengar

Publisher: Routledge

Published: 2015-05-15

Total Pages: 295

ISBN-13: 1317636287

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This book is a guide to a sustainable design process that moves from theory, to site and energy use, to building systems, and finally to evaluation and case studies, so you can integrate design and technology for effective sustainable building. Kuppaswamy Iyengar shows you how to get it right the first time, use free energy systems, and utilise technologies that minimize fossil fuel use. Each chapter has a sustainable design overview, technical details and strategies marked by clear sections, a summary, and further resources. Heavily illustrated with charts, tables, drawings, photographs, and case studies, the book shows technologies and concepts integrated into cohesive project types, from small and large office spaces to single and multiuse residences, hospitals, schools, restaurants, and warehouses to demonstrate implementing your designs to meet clients' needs now and for the future. Includes an overview of alternate assessment and evaluation systems such as BREEAM, CASBEE, GBTool, Green Globes alongside LEED, ECOTECT, energy 10, HEED and eQuest simulation programs. The guide reveals the importance of the building envelope—walls, superstructure, insulation, windows, floors, roofs, and building materials—on the environmental impact of a building, and has a section on site systems examining site selection, landscape design, thermal impact, and building placement.


Tropical Experience

Tropical Experience

Author: Mark De Reus

Publisher: Oro Editions

Published: 2011

Total Pages: 0

ISBN-13: 9781935935025

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This book introduces a series of design stories with provocative story lines around some of the firm's most prominent projects. Each of the stories reveals the search that is inherent in the architectural design effort to evoke the spirit of each place by noting the unique circumstances for each client and property. The stories delve into planning and design aspects that reveal how spirit of place contributes to design meaning, and how creative expression can be discovered in pragmatic problem-solving. Within the stories, we uncover comparisons to older or ancient work in Hawaii, Indonesia, Mexico, and other locales, to underscore the significance of timeless principles in creating a harmonic living environment. "Spirit" is the intangible yet significant and even experientially transformative quality behind what endears one to a place or building. This book reveals the design philosophy of de Reus Architects: searching for design innovation by embracing tradition and timelessness, while applying modern and sustainable sensibilities.


Signal. Image. Architecture

Signal. Image. Architecture

Author: John May

Publisher:

Published: 2019

Total Pages: 0

ISBN-13: 9781941332467

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Architecture is immersed in an immense cultural experiment called imaging. ​Yet the technical status and nature of that imaging must be reevaluated. What happens to the architectural mind when it stops pretending that electronic images of drawings made by computers are drawings? When it finally admits that imaging is not drawing, but is instead something that has already obliterated drawing? These are questions that, in general, architecture has scarcely begun to pose​, ​imagining that somehow its ideas and practices can resist the culture of imaging in which ​the rest of life now either swims or drowns. To patiently describe the world to oneself is to prepare the ground for an as yet unavailable politics. New descriptions can, under the right circumstances, be made to serve as the raw substrate for political impulses that cannot yet be expressed or lived, because their preconditions have not been arranged and articulated. Signal. Image. Architecture.​ aims to clarify the status of computational images in contemporary architectural thought and practice by showing what happens if the technical basis of architecture is examined very closely, if its technical terms and concepts are taken very seriously, at times even literally. It is not a theory of architectural images, but rather a brief philosophical description of architecture after imaging.


The Philosophy of Sustainable Design

The Philosophy of Sustainable Design

Author: Jason F. McLennan

Publisher: Ecotone Publishing

Published: 2004

Total Pages: 376

ISBN-13: 9780974903309

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The author outlines the major ideas and issues that have emerged in the growing movement of green architecture and sustainable design over the last thirty years. The book asks individuals to understand how the philosophy of sustainable design can affect their own work.


Travel by Design

Travel by Design

Author: Peter Sallick

Publisher: Assouline Publishing

Published: 2020-10-01

Total Pages: 6

ISBN-13: 1614289255

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Showcasing travel photographs by more than 150 of America’s top architects and designers, Travel by Design is an inspiring guide to the power of travel to shape and expand our world. Travel by Design reminds us of the beauty and importance of travel, with images of more than 100 locations in 60 countries, from exotic destinations and global cities to adventure travels and all-American escapes. More than 350 photographs take readers on a global journey through cityscapes, ancient civilizations, luxurious resorts, and stunning natural wonders, all seen through the discerning and artistic eyes of today’s leading creative talents. The images are sure to inspire dreams of escape, and the 40 pages of insider resources—from favorite hotels and restaurants to secret shopping sources and must-see monuments—will make planning future trips reassuring and easy.


British West Indies Style

British West Indies Style

Author: Michael Connors

Publisher: Rizzoli International Publications

Published: 2010

Total Pages: 0

ISBN-13: 9780847833078

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British West Indies Style is a lavish account of the interiors, architecture, and lifestyle of the English colonial great houses and historic town houses in the Caribbean - from the British Virgin Islands, Jamaica, Nevis, St. Kitts, Antigua, Barbados, and others, to the less-traveled islands of Bequia, British Guyana, and Montserrat. Close to fifty private homes are featured, with unique collections of antique, indigenous, and colonial furniture.


Jews and the Renaissance of Synagogue Architecture, 1450–1730

Jews and the Renaissance of Synagogue Architecture, 1450–1730

Author: Barry L. Stiefel

Publisher: Routledge

Published: 2015-10-06

Total Pages: 233

ISBN-13: 1317320328

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Before the mid-fifteenth century, the Christian and Islamic governments of Europe had restricted the architecture and design of synagogues and often prevented Jews from becoming architects. Stiefel presents a study of the material culture and religious architecture that this era produced.