American Organic

American Organic

Author: Robin O'Sullivan

Publisher: University Press of Kansas

Published: 2015-10-12

Total Pages: 390

ISBN-13: 0700621334

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In 1947, when J. I. Rodale, editor of Organic Gardening, declared, "the Revolution has begun," a mere 60,000 readers and a ragtag army of followers rallied to the cause, touting the benefits of food grown with all-natural humus. More than a half century later, organic farming is part of a multi-billion-dollar industry, spreading from the family farm to agricultural conglomerates, and from the supermarket to the farmer's market to the dinner tables of families all across America. In the organic zeitgeist the adage "you are what you eat" truly applies, and this book reveals what the dynamics of organic culture tells us about who we are. Rodale's goal was to improve individuals and the world. American Organics shows how the organic movement has been more successful in the former than the latter, while preserving connections to environmentalism, agrarianism, and nutritional dogma. With the unbiased eye of a cultural historian, Robin O'Sullivan traces the movement from agricultural pioneers in the 1940s to hippies in the 1960s to consumer activists today—from a counter cultural moment to a mainstream concern, with advocates in highbrow culinary circles, agri-business, and mom-and-pop grocery stores. Her approach is holistic, examining intersections of farmers, gardeners, consumers, government regulations, food shipping venues, advertisements, books, grassroots groups, and mega-industries involved in all echelons of the organic food movement. In American Organic we see how organic growing and consumption has been everything from a practical decision, lifestyle choice, and status marker to a political deed, subversive effort, and social philosophy—and how organic production and consumption are entrenched in the lives of all Americans, whether they eat organic food or not.


The Organic Artist

The Organic Artist

Author: Nick Neddo

Publisher:

Published: 2015-01-15

Total Pages: 163

ISBN-13: 1592539262

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This is an art book which highlights the possibility of using natural, organic materials as art supplies and inspiration.


Organic, Inc.

Organic, Inc.

Author: Samuel Fromartz

Publisher: HMH

Published: 2007-03-05

Total Pages: 337

ISBN-13: 0547416008

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A “lively, comprehensive, and . . . definitive account of organic food’s rise” from a “first-rate business journalist” (Michael Pollan). Who would have thought that a natural food supermarket could have been a financial refuge from the dot-com bust? But it had. Sales of organic food had shot up about 20 percent per year since 1990, reaching $11 billion by 2003 . . . Whole Foods managed to sidestep that fray by focusing on, well, people like me. Organic food has become a juggernaut in an otherwise sluggish food industry, growing at twenty percent a year as products like organic ketchup and corn chips vie for shelf space with conventional comestibles. But what is organic food? Is it really better for you? Where did it come from, and why are so many of us buying it? Business writer Samuel Fromartz set out to get the story behind this surprising success after he noticed that his own food choices were changing with the times. In Organic, Inc., Fromartz traces organic food back to its anti-industrial origins more than a century ago. Then he follows it forward again, casting a spotlight on the innovators who created an alternative way of producing food that took root and grew beyond their wildest expectations. In the process he captures how the industry came to risk betraying the very ideals that drove its success in a classically complex case of free-market triumph.


Resetting the Table

Resetting the Table

Author: Robert Paarlberg

Publisher: Vintage

Published: 2022-03-08

Total Pages: 369

ISBN-13: 0525566813

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A bold, science-based corrective to the groundswell of misinformation about food and how it's produced, examining in detail local and organic food, food companies, nutrition labeling, ethical treatment of animals, environmental impact, and every other aspect from farm to table. Consumers want to know more about their food—including the farm from which it came, the chemicals used to grow it, its nutritional value, how the animals were treated, and the costs to the environment. They are being told that buying organic foods, unprocessed and sourced from small local farms, is the most healthful and sustainable option. But what if we’re wrong? In Resetting the Table, Robert Paarlberg reviews the evidence and finds abundant reason to disagree. He delineates the ways in which global food markets have in fact improved our diet, and how "industrial" farming has recently turned green, thanks to GPS-guided precision methods that cut energy use and chemical pollution. He makes clear that America's serious obesity crisis does not come from farms, or from food deserts, but instead from "food swamps" created by food companies, retailers, and restaurant chains. And he explains how, though animal welfare is lagging behind, progress can be made through continued advocacy, more progressive regulations, and perhaps plant-based imitation meat. He finds solutions that can make sense for farmers and consumers alike and provides a road map through the rapidly changing worlds of food and farming, laying out a practical path to bring the two together.


U.S. Organic Dairy Politics

U.S. Organic Dairy Politics

Author: B. Scholten

Publisher: Springer

Published: 2014-11-19

Total Pages: 272

ISBN-13: 1137476281

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Based on a decade of study, this book provides a scholarly overview of organic dairy politics, showing how politics, policy, and protest both inside and outside of agriculture can determine a future of pastoral landscapes resembling an earlier time in the western world or, alternatively, one made of dystopian ruralities.


The New Organic Grower, 3rd Edition

The New Organic Grower, 3rd Edition

Author: Eliot Coleman

Publisher: Chelsea Green Publishing

Published: 2018-09-26

Total Pages: 306

ISBN-13: 1603588183

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“Updated for its 30th anniversary edition; [This book] remains as relevant as ever.”—New York Times Book Review Since its original publication in 1989, The New Organic Grower has been one of the most important farming books available, with pioneer Eliot Coleman leading the charge in the organic movement in the United States. Now fully illustrated and updated, this 30th Anniversary Edition is a must-have for any agricultural library. Eliot Coleman’s books and innovative methods have helped innumerable organic farmers build successful farms in deep accordance with nature. The wisdom in this seminal book holds true even as the modern agricultural canon has grown—in large part due to Coleman’s influence as a wise elder with decades of experience. New information has been included in this edition to showcase the new tools and techniques that Eliot has been developing over the last thirty-five years. Inspired by the European intensive growers, The New Organic Grower, 30th Anniversary Edition, offers a very approachable and productive form of farming that has proven to work well for the earth and its stewards for centuries. Gardeners working on 2.5 acres or less will find this book especially useful, as it offers proof that small-scale market growers and serious home gardeners can live good lives close to the land and make a profit at the same time. The New Organic Grower is ideal for young farmers just getting started, or gardeners seeking to expand into a more productive enterprise. New material in this edition includes: Beautiful color photographs throughout, taken by master gardener and author Barbara Damrosch (Eliot’s wife and co-farmer) Updated information throughout on how Eliot’s practices have changed through his experiments over the years A new section from Damrosch about incorporating flowers on the small farm More information on new tools Eliot has invented that don’t appear in any of his other books "I was interested in the environment, farming, science . . . and there was Eliot’s book lying on the shelf. I remember grabbing it, and I just FELL IN. . . . I remember reading it like it was the Bible."—Dan Barber, chef


The Organic Growth Playbook

The Organic Growth Playbook

Author: Bernard Jaworski

Publisher: Emerald Group Publishing

Published: 2020-08-03

Total Pages: 285

ISBN-13: 183982686X

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Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. In this re-published book, Jaworski and Lurie offer a novel approach to this problem of growth.


Emerging Issues in the U.S. Organic Industry

Emerging Issues in the U.S. Organic Industry

Author: Catherine Greene

Publisher: DIANE Publishing

Published: 2009

Total Pages: 36

ISBN-13: 1437921442

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Consumer demand for organic products has widened over the last decade. While new producers have emerged to help meet demand, market participants report that a supply squeeze is constraining growth for both individual firms and the organic sector overall. Partly in response to shortages in organic supply, Congress in 2008 included provisions in the 2008 Farm Act that, for the first time, provide financial support to farmers to convert to organic production. This report examines recent economic research on the adoption of organic farming systems, organic production costs and returns, and market conditions to gain a better understanding of the organic supply squeeze and other emerging issues in this rapidly changing industry. Illustrations.