Aie, Fashion Marketing
Author: Dotty Boen Oelkers
Publisher:
Published: 2003-02
Total Pages: 308
ISBN-13: 9780538435659
DOWNLOAD EBOOKContains marginal notes with suggestions for activities and projects as well as ideas for classroom discussion.
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The New Strategic Brand Management
Author: Jean-Noël Kapferer
Publisher: Kogan Page Publishers
Published: 2012-01-03
Total Pages: 512
ISBN-13: 0749465166
DOWNLOAD EBOOKAdopted internationally by business schools and MBA programmes, this book is the ultimate resource for senior strategists, positioning professionals and postgraduate students to understand and overcome the challenges of brand management and strategy today, written by the leading international expert of branding, Jean-Noël Kapferer. The New Strategic Brand Management is simply the reference source for branding professionals and postgraduate students. Over the years it has not only established a reputation as one of the leading works on brand strategy, but also has become synonymous with the topic itself. Using an array of international case studies, this book covers all the leading issues faced by brand strategists today, with both gravitas and intelligent insight. It reveals new thinking on topics such as putting culture and content into brands, the impact of private labels and the comeback of local brands. This updated fifth edition builds on the book's already impressive reputation, including new content that will help students and practitioners stay up to date with targeting, with relevant research and market knowledge to support the discipline. With dedicated sections for specific types of brands (luxury, corporate and retail), international examples and case studies from companies such as Audi, Nivea, Toyota and Absolut Vodka; plus models and frameworks such as the Brand Identity Prism; The New Strategic Brand Management remains at the forefront of strategic brand thinking.
Firms in the Fashion Industry
Author: Laura Rienda
Publisher: Springer Nature
Published: 2021-10-04
Total Pages: 179
ISBN-13: 3030762556
DOWNLOAD EBOOKThis contributed volume captures some of the most current topics and trends in the fashion industry. It provides a theoretical and empirical analysis of the behaviour of firms in this fast-moving industry with a focus on their resources, capabilities and routines around communication and sustainability strategies in an international context. It covers hot topics such as the role of social media, sustainability, and luxury as well as brief mention on how the Covid-19 pandemic will impact fashion brands. With contributions from practitioners and academics, this book provides an overview of the debates, analysis and best practices, making it an invaluable resource for anyone studying or researching the fashion industry, branding, or luxury.
Diverse Methods in Customer Relationship Marketing and Management
Author: Lee, In
Publisher: IGI Global
Published: 2018-05-25
Total Pages: 350
ISBN-13: 1522556206
DOWNLOAD EBOOKConsumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. By developing positive relationships with consumers, businesses can better maintain their customers’ loyalty. Diverse Methods in Customer Relationship Marketing and Management is a critical scholarly resource that examines how marketing has shifted to a relationship-oriented model. Due to this, there is an increased need for customer relationship marketing and management to emerge as an invaluable approach to strengthening companies and the customer experience. Featuring coverage on a wide range of topics such as relational marketing technology acceptance model, and consumer buying behavior, this book is a vital resource for marketing professionals, managers, retailers, advertising executives, academicians, and researchers seeking current research on the challenges and opportunities in customer relationship marketing and management.
Marketing
Author: William F. Schoell
Publisher:
Published: 1990
Total Pages: 982
ISBN-13:
DOWNLOAD EBOOKFlexible Work Organizations
Author: Sushil
Publisher: Springer
Published: 2016-06-18
Total Pages: 328
ISBN-13: 8132228340
DOWNLOAD EBOOKThis book focuses on the challenges of capacity building for flexible work organizations in Asia, and demonstrates how business enterprises practice reactive flexible capacity (in the form of adaptiveness and responsiveness) to cope with changing and uncertain business environments. The book provides examples of how this can be achieved by means of various organizational change initiatives, leadership strategies, re-engineering, innovation in products and processes, the use of information and communication technology, reshaping learning orientations, and more. As these topics are supported by research and case studies situated in different sectors and countries across Asia, the book will provide a useful resource for a broad readership including: management students and researchers, practicing business managers, consultants, and professional institutions.
Aim High
Author: Sydney Sadick
Publisher: Simon and Schuster
Published: 2020-09-15
Total Pages: 177
ISBN-13: 1510759050
DOWNLOAD EBOOKTV fashion and lifestyle expert Sydney Sadick (TODAY, E!, Inside Edition, Good Morning America) offers an indispensable guide to finding your unique style—from the inside out. Fashion is full of highs and lows. We’ve become experts at blending the two together—a Gucci belt with a blazer from Zara, a Chanel bag with an old pair of Levi’s—but fashion is so much more than what you wear, how you look, or how much money you spend. In Aim High, style savant and fashion expert Sydney Sadick delivers an important message for women everywhere: what you wear on the outside can influence who you are and how you feel, and help you live a more meaningful life. At just 26, Sydney has experienced enough fashion highs (and lows) to last a lifetime. Combined with her experience interviewing some of the world’s most coveted celebrities, designers, and stylists, she uses her insider knowledge and candid voice to break down fashion like you’ve never read before. Sydney goes behind her scenes, from the blog that started it all (created at 1 a.m. from her college dorm), to the first time she interviewed a celebrity (Rihanna, who else?), to every wardrobe malfunction and challenge in between. You’ll learn: · How personal style and what you wear can influence your mood · How to live a fulfilled life you love—even when your weight fluctuates · How to pack like a fashion expert · The remedy for the “I have nothing to wear” syndrome · How to dress for your Bumble profile or Zoom date (you’re welcome) Aim High is a relatable, heart-filled, and inspiring blend of unfiltered stories and expert advice to help you live fearlessly, dress effortlessly, and find your style from within.
Brand Manager Diploma - City of London College of Economics - 9 months - 100% online / self-paced
Author: City of London College of Economics
Publisher: City of London College of Economics
Published:
Total Pages: 967
ISBN-13:
DOWNLOAD EBOOKOverview The fun and easy way to build your brand and increase revenues. Content - Everything You Ever Wanted to Know About Branding - Building a Brand, Step-by-Step - Launching Your New Brand - The Care and Feeling of Your Brand - Protecting Your Brand - Ten Truths about Branding - Ten Branding Mistakes and How to Avoid Them - Resources for Brand Managers Duration 9 months Assessment The assessment will take place on the basis of one assignment at the end of the course. Tell us when you feel ready to take the exam and we’ll send you the assignment questions. Study material The study material will be provided in separate files by email / download link.
