Advertising Layout
Author: Frank Herman Young
Publisher:
Published: 1928
Total Pages: 178
ISBN-13:
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Author: Frank Herman Young
Publisher:
Published: 1928
Total Pages: 178
ISBN-13:
DOWNLOAD EBOOKAuthor: William Addison Dwiggins
Publisher:
Published: 1928
Total Pages: 224
ISBN-13:
DOWNLOAD EBOOKAuthor: John Dell (pseud.)
Publisher:
Published: 1928
Total Pages: 184
ISBN-13:
DOWNLOAD EBOOKAuthor: Frank Herman Young
Publisher:
Published: 1935
Total Pages: 200
ISBN-13:
DOWNLOAD EBOOKAuthor: Alex W. White
Publisher: Simon and Schuster
Published: 2015-09-01
Total Pages: 226
ISBN-13: 162153491X
DOWNLOAD EBOOKThis comprehensive overview of advertising design strategies helps students and professionals understand how to create ads that cut through the clutter. Design principles such as unity, contrast, hierarchy, dominance, scale, abstraction, and type-image relationships are thoroughly discussed. Chapters also cover: •Researching your client and your audience •What makes an ad successful •Getting the audience’s attention in a crowded marketplace •Researching your client and your audience •The importance of consistent branding and identity •The difference between print advertising, billboards, the web, television, and radio •Advertising design versus editorial design Also included is an extensive section on typography with essential information on how type is perceived by readers, typographic history, principles, and practice. Complete with over fifteen hundred examples and illustrations of outstanding advertising design from around the world, Advertising Design and Typography will change the way you develop visual ideas and train you to see in a more critical and accurate way that gets messages across more effectively. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.
Author: Laurance Benjamin Siegfried
Publisher:
Published: 1930
Total Pages: 148
ISBN-13:
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Publisher: Nirali Prakashan
Published: 1969
Total Pages: 118
ISBN-13: 9788185790794
DOWNLOAD EBOOKAuthor: Robyn Blakeman
Publisher: Routledge
Published: 2022-03-28
Total Pages: 493
ISBN-13: 1000551393
DOWNLOAD EBOOKConceived to give readers the principles and the tools to create successful advertisements in a variety of mediums, this book is a detailed exploration of how visual and verbal elements of design work together to solve a business goal. Effective visual and verbal design solutions are more than just a good idea; they are purposeful, on-target, on-strategy, and recognizable no matter where, or in what form, they appear. Success depends on creative teams’ understanding of ideation, layout, type, color, varied image formats, copywriting, media advantages and limitations, and production procedures for varied media formats. The step-by-step approach of this book goes beyond broad theoretical discussions on copy and design. Instead, the book dissects the creative process into individualized and detailed discussions both creative and non-creative students alike can understand and employ. This book is ideal as a textbook for design courses within programs in advertising, graphic design, integrated marketing communication, strategic marketing, entrepreneurship, business, and mass communication. Accompanying the text are online materials for instructors: lecture slides, a testbank, and an instructor manual. www.routledge.com/9781032183596
Author: John Wilmshurst
Publisher: Elsevier
Published: 1999
Total Pages: 409
ISBN-13: 9780750615624
DOWNLOAD EBOOKHere, advertising is viewed from the perspective of advertisers, advertising agencies and the media. With the emphasis on practical application in the current marketing scene, this book includes examples, guidelines and checklists.
Author: John Wilmshurst
Publisher: Routledge
Published: 2010-02-17
Total Pages: 414
ISBN-13: 1136401644
DOWNLOAD EBOOKThe Fundamentals of Advertising is widely recognized as the most comprehensive and informative introduction to the area for both professionals and students. The new edition has been fully revised and updated and provides a comprehensive coverage of the whole business of advertising and its associated promotional areas, including public relations, sales promotion and sponsorship. The authors use a wide range of examples to illustrate their themes and an informative series of guidelines and checklists of value not only to students but to those applying the various techniques. Topics the authors examine include: The role of the advertising agencies, Planning advertising campaigns, Setting budgets, The scope of below-the-line promotion, How advertising materials are created and produced, The issue of control in advertising, International advertising.