Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage. The objective of the book is to compile a compendium of current thinking, perspectives, theoretical viewpoints, and research relevant to the violence and advertising interface. The chapter authors, all notable experts in the field, take a multidisciplinary approach that incorporates perspectives from disciplines other than marketing in order to provide a broad-based view of how advertising and violence coalesce and the policy implications of this juxtaposition.
Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.
Offering bold new perspectives on the politics of memory in Latin America, scholars analyze the memory markets in six countries that emerged from authoritarian rule in the 1980s and 1990s.
Via 134 signed entries, this encyclopedia provides students, researchers, and the general public with an accessible, comprehensive, and well-balanced eviddence-based examination of theory, research and debates related to media violence. Entries conclude with Cross-References and Suggestions for Further Readings to guide users to related entries and resources for further research, and a thematic Reader’s Guide in the front matter groups related entries by topic to make it easier for users to locate related entries of interest.
Humor has long been one of the most common approaches used in advertising. Whether in a big televised event like the Super Bowl or in new forms of digital advertising, everyone is exposed to funny ads, some of which both entertain the audience and help sell a product. Yet, the use of humor in advertising is complex; clearly not all humorous ads are successful. This comprehensive volume both summarizes the cumulative state of knowledge on humor in advertising and provides new cutting-edge research on key topics such as humor’s use in conjunction with emotional and sexual appeals, its use in digital advertising, and issues related to gender and cross-cultural applicability. Special emphasis is placed on defining humorous advertising and types of humor used, as well as outlining what conditions work for advertisers. The chapters examine humor in advertising and add insights on several cutting-edge issues in this stream of research. An overview article summarizing the overall body of literature accumulated over 50 years of research on humorous advertising defines types of humorous appeals. The degree to which humor is effective and the boundary conditions associated with when and how it works best in advertising is discussed. New research articles further contribute to cumulative knowledge by exploring the interaction of humor with other issues and techniques such as whether it travels internationally, gender issues, its use in conjunction with emotional and sexual appeals, and its presence in the digital contexts. The book concludes with an in-depth look at the evolution of humorous appeals over the oldest traditional advertising medium—outdoor advertising. The chapters in this book were originally published in International Journal of Advertising.
"Developed for pre-service and practicing educators in the K-12 English Language Arts (ELA) classroom, "The New English Language Arts Classroom: Teaching in a Digital World" is an anthology of readings that connect the ELA classroom to current technology and provide valuable, practical information about classroom trends and practices. The readings are organized into six sections that discuss the new ELA classroom, digital literacy, the reading and writing processes, listening and speaking skills, and viewing and visual representation. Specific topics include engaging students through digital literacy, teaching tips for working with Web 2.0 applications, technology for struggling readers, digital storytelling, integrating blogs into the classroom, enhancing vocabulary through podcasts, and best practices for differentiating reading instruction. Focusing on the most updated technology and its successful integration into the working classroom "The New English Language Arts Classroom" is ideal for courses that address teaching reading, language arts, and other foundational courses in English Language Arts curriculum. Nicole Luongo, who earned her Ed.D. at Nova Southeastern University, is an associate professor of education at St. Peter's University, New Jersey, where she is also the Director of Distance Learning. Her areas of interest include educational technology, digital tools in the classroom, and changes in education as a result of technology. She has served as a consultant for Vantage Learning and the Center for Educational Leadership and Technology. Her professional writing has appeared in the "Journal of the Association of Mathematics Teachers of New Jersey," the "Johns Hopkins School of Education Journal," and the "Journal for Computing Teachers.""
