Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

Published: 2004

Total Pages: 220

ISBN-13: 9780742527249

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Expanded and updated from the successful first edition, Ads, Fads, and Consumer Culture, second edition is an engaging cultural studies critique of advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features additions to flesh out earlier topics as well as new theoretical material. New discussions include classified advertising, advertising agencies in the recent economy, postmodern perspectives on advertising, new consumer cultures, metaphor and metonymy, product placement, and the 2002 California campaign for governor. A new chapter raises questions about prescription drug advertising and advertising to children.

Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger, San Francisco State University

Publisher: Rowman & Littlefield Publishers

Published: 2011-04-16

Total Pages: 260

ISBN-13: 1442206705

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Now in its fourth edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. This new edition features up-to-date examples and new theoretical material, including expanded discussions of a number of topics, such as Weber's study of religion and its role in consumption, the role of the unconscious and emotion in shaping consumer behavior, the way brands shape the behavior of 'mall girls,' sexuality and advertising, and Maslow's theory of needs. The book also comes complete with updated ads and Berger's signature drawings. Whether they are new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Media Research Techniques
Media Research Techniques

Author: Arthur Asa Berger

Publisher: SAGE

Published: 1998-05-05

Total Pages: 188

ISBN-13: 9780761915379

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Media Research Techniques, Second Edition is designed to provide introductory techniques that allow students to engage immediately in their own research projects, and in learning by doing, they come to know a variety of ways in which communication research is conducted, in both theory and practice.

Shop 'til You Drop
Shop 'til You Drop

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield Publishers

Published: 2004-11-26

Total Pages: 154

ISBN-13: 1461666228

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Are Americans obsessed with shopping? Shop 'til You Drop is a lively look at our consumer culture and its role in our everyday lives and society. Is the United States different from other first-world nations in the amount of time we spend shopping or in our attitudes toward consumption? Are we one unified consumer culture or are several cultures operating and battling against one another? Arthur Asa Berger uncovers the answers to these and other questions, considering the sacred roots of consumer culture, the demographics of consumption, theories about competing cultures, and the semiotics of shopping. Accessibly written and entertaining, Shop 'til You Drop is ideal for courses in cultural studies, advertising, and American studies, as well as for anyone curious about our nation's drive to consume.

Media, Myth, and Society
Media, Myth, and Society

Author: A. Berger

Publisher: Springer

Published: 2012-10-30

Total Pages: 144

ISBN-13: 1137301678

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Using a cultural approach to classical myths, this book examines how they affect psychoanalytic theory, historical experience, elite culture, popular culture, and everyday life. Berger explores diverse topics such as the Oedipus Myth, James Bond, Star Wars, and fairy tales.

Ads, Fads, and Consumer Culture
Ads, Fads, and Consumer Culture

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield

Published: 2007

Total Pages: 248

ISBN-13: 9780742554443

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Now in its third edition, the popular Ads, Fads, and Consumer Culture is an engaging cultural studies critique of contemporary advertising and its impacts on American society. Arthur Asa Berger looks at marketing strategies, sex and advertising, consumer culture, political advertising, and communication theory and process to give an accessible overview of advertising in America. The new edition features up-to-date examples and new theoretical material, including expanded discussions on critical analysis methods, sexuality in advertising, global advertising, and neuromarketing and comes complete with updated ads and Berger's signature drawings. Whether new to Berger's lively style of teaching and writing or loyal adopters, advertising and media professors will want to check out the latest edition of this text.

Media and Society
Media and Society

Author: Arthur Asa Berger

Publisher: Rowman & Littlefield Publishers

Published: 2012-08-09

Total Pages: 248

ISBN-13: 1442217812

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Media and Society: A Critical Perspective offers an accessible introduction to the role that the mass media play in our lives, our society, and American culture. Berger explores the relationship between consumers and media with an emphasis on the shaping influence that both have on each other. This lively text, illustrated with original sketches by the author, equips students with the tools necessary to analyze the media that permeates their lives. The third edition features a discussion of the impact of Facebook, Twitter, and other social media on youth culture, an expanded discussion of media ethics, including the Murdoch phone-tapping scandal, an analysis of how media has affected our political landscape, and updated examples and material on media theories and ideology.

What Objects Mean
What Objects Mean

Author: Arthur Asa Berger

Publisher: Routledge

Published: 2016-06-16

Total Pages: 273

ISBN-13: 1315415844

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Arthur Asa Berger is back with the second edition of his popular, user-friendly guide for students who want to understand the social meanings of objects.

Cultural Criticism
Cultural Criticism

Author: Arthur Asa Berger

Publisher: SAGE Publications

Published: 1995

Total Pages: 212

ISBN-13: 9780803957343

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Arthur Asa Berger's unique ability to translate difficult theories into accessible language makes this book an ideal introduction to cultural criticism. Berger covers the key theorists, concepts, and subject areas, from literary, sociological and psychoanalytical theories to semiotics and Marxism. Cultural Criticism breathes new life into the discipline by making these theories relevant to students' lives. The author illustrates his explanations with excerpts from classic works giving readers a sense of the important thinkers' styles and helping place them in their context. Berger also provides a comprehensive bibliography on cultural criticism for those who wish to explore the topics at greater length. Cultural Criticism is the perfect undergraduate supplemental text for such courses as media studies, literary criticism, and popular culture.

Soap, Sex, and Cigarettes
Soap, Sex, and Cigarettes

Author: Juliann Sivulka

Publisher: Wadsworth Publishing Company

Published: 2012

Total Pages: 0

ISBN-13: 9781111345310

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SOAP, SEX AND CIGARETTES examines how American advertising both mirrors society and creates it. From the first newspaper advertisement in colonial times to today's online viral advertising, the text explores how advertising grew in America, how products and brands were produced and promoted, and how advertisements and agencies reflect and introduce cultural trends and issues. The threads of art, industry, culture, and technology unify the work. The text is chronological in its organization and is lavishly illustrated with advertisements.