Market Research
Market Research

Author: British Library

Publisher:

Published: 2002

Total Pages: 504

ISBN-13:

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This 9th edition of Market Research lists all the market research reports from 14 top market reseach journals up to December 2000. All are available for free consultation in the British Library Business Information Service. Market research can be the most expensive type of business information to acquire and previous editions of the guide have been used by companies to find out what has been published, and in choosing which reports to refer to and buy. It lists over 8000 reports covering hundreds of industries from accountancy to the yoghurt industry. The guide includes a subject index with comprehensive cross-referencing and a geographic index to all reports concerning markets overseas.

Understanding Statistics and Market Research Data
Understanding Statistics and Market Research Data

Author: David Mort

Publisher: Psychology Press

Published: 2003

Total Pages: 184

ISBN-13: 9780851424590

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Users of published statistics and market data are faced with a confusing array of terminology, definitions, and concepts when trying to understand and analyse this data. This book is an easy-to-use guide to these terms, definitions, and concepts with brief explanations in each subject area.