A Devil of a Whipping
A Devil of a Whipping

Author: Lawrence E. Babits

Publisher: Univ of North Carolina Press

Published: 2000-12-31

Total Pages: 264

ISBN-13: 9780807849262

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Offers a freshly documented, detailed investigation of the exemplary military tactics that secured the Americans' victory in the battle of Cowpens, South Carolina, in January 1781 and turned the tide of the Revolutionary War in their favor. UP.

The New Marketing
The New Marketing

Author: Cheryl Burgess

Publisher: SAGE

Published: 2020-07-27

Total Pages: 317

ISBN-13: 152973830X

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In our hyper-connected world that is changing at warp speed, marketers recognize the need to shift from traditional marketing methods to a new way that can help them better navigate the unpredictable environment. For traditionalists, this change has posed a challenge. Many have tried to incorporate new approaches into the old models they grew up with, only to be frustrated with the results. From the bestselling authors of The Social Employee, and LinkedIn Learning course authors, comes a powerful new textbook that cracks the marketing code in our hyper-focused digital age. The New Marketing, with contributions spanning CMO trailblazers to martech disruptors, behavioral economics luminaries at Yale to leading marketing thinkers at Kellogg and Wharton, is a GPS for navigating in a digital world and moves the craft of marketing through the forces of marketing transformation. We can’t predict the future. But our goal is to help make Masters/MBA students and marketing practitioners future-ready and successful.