Influencer Marketing for Brands
Influencer Marketing for Brands

Author: Aron Levin

Publisher: Apress

Published: 2019-11-30

Total Pages: 170

ISBN-13: 1484255038

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In the next few years, brands are on track to spend billions of dollars on influencer marketing. This form of marketing—currently utilized with great success on Instagram and YouTube—is not a short-lived fad, but a tectonic shift for the future of digital advertising. It's the way of the future, and the responsibility is on business leaders to keep up. Modern marketing professionals looking to adopt influencer marketing for their brands face equally modern challenges. Like finding the right talent, tracking and measuring results and quantifying how this new marketing opportunity aligns with the overall strategy. Influencer Marketing for Brands is the field guide for the digital age. After working with hundreds of brands from across the globe, author Aron Levin shares his insider knowledge gained from research, strategy, and hands-on experience from more than 10,000 successful collaborations with influencers on Instagram and YouTube. He provides you with valuable insights that help you eliminate guesswork and avoid common mistakes. More importantly, he shows you how to turn influencer marketing into a scalable and sustainable marketing channel. The digital media landscape grows more complicated by the hour, and influencer marketing is no exception. Influencer Marketing for Brands breaks down the art and science of influencer marketing and helps you synthesize, contextualize and transform this new way of creating and distributing content with powerful formulas, proven strategies, and real-world examples. What You Will Learn Plan effective influencer marketing campaigns using a simple 3-step formulaCreate top performing YouTube videos that drive website traffic, app installs and salesUnderstand what to pay for influencer marketing and how much you should invest if you're just starting out Who This Book is For Marketing and agency professionals, influencers and content creators, marketing students, those who are looking for more effective forms of advertising and are generally interested in understanding the new and evolving digital media landscape.

Break Through the Noise
Break Through the Noise

Author: Tim Staples

Publisher: Houghton Mifflin

Published: 2019

Total Pages: 245

ISBN-13: 1328618560

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A nine step-guide to mastering viral content, branding and outwitting social media algorithms for marketers, entrepreneurs and aspiring celebrities from the CEO of Shareability.

The Language of Trust
The Language of Trust

Author: Michael Maslansky

Publisher: Penguin

Published: 2010-05-04

Total Pages: 238

ISBN-13: 1101404558

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What to Say, How to Say It, Why It Matters If you're trying to sell something-whether it's a product, a service, or an idea-you are facing a new era of consumers who listen less and question more. The Language of Trust is for anyone who must sell ideas, products, services, or even themselves to a public that just doesn't want to hear it. Based on pioneering consumer research, The Language of Trust shows you how to regain the confidence of your clients and customers and communicate with them on their terms. You'll learn what words to use, what words to lose, and how to structure your message to overcome skepticism and build and keep the trust of your audience.

Instagram Marketing
Instagram Marketing

Author: IntroBooks

Publisher: IntroBooks

Published: 2018-02-20

Total Pages: 32

ISBN-13:

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Instagram is all about how the consumers react to the changing brands these days. They expect all the brands to connect visually, which are giving rise to newer challenges for the companies to implement new marketing techniques. It is an amazing way for the brands to communicate to their customers in a natural and an inconspicuous way. Instagram has been adopted by most of the brands so that they can cover all the bases on prevalent social media but have been unable to completely utilize the platform as an effective marketing channel. More than 400 million eyes are on this social site but most of them have been unable to get their messages across, it seems as the messages are being lost in the burst of content. Instagram moves at a faster pace in comparison to the other social sites, and the brands seem to have problems in marketing using a visual medium and creating cost effective ways to procure good imagery, at this pace.

The End of Marketing
The End of Marketing

Author: Carlos Gil

Publisher: Kogan Page Publishers

Published: 2019-10-03

Total Pages: 241

ISBN-13: 0749497599

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WINNER: American Book Fest Best Book Awards 2020 - Marketing and Advertising category WINNER: NYC Big Book Award 2020 - Business: Small Business and Entrepreneurship category WINNER: BookAuthority Best New Book to Read in 2020 - Social Media Marketing category FINALIST: Business Book Awards 2020 - International Business Book category Social networks are the new norm and traditional marketing is failing in today's digital, always-on culture. Businesses across the world are having to face up to how they remain relevant in the choppy waters of the digital ocean. In an era where a YouTube star gets more daily impressions than Nike, Coca-Cola and Walmart combined, traditional marketing as we know it is dead. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing. From how Donald Trump won the American presidency using social media and why Kim Kardashian is one of the world's biggest online brands, through to the impact of bots and automation, this book will teach you about new features and emerging platforms that will engage customers and employees. Discover bold content ideas, hear from some of the world's largest brands and content creators and find out how to build smarter paid-strategies, guaranteed to help you dominate your markets. The End of Marketing explains that no matter how easy it is to reach potential customers, the key relationship between brand and consumer still needs the human touch. Learn how to put 'social' back into social media and claim brand relevancy in a world where algorithms dominate, organic reach is dwindling and consumers don't want to be sold to, they want to be engaged.

Maximize Your Social
Maximize Your Social

Author: Neal Schaffer

Publisher: John Wiley & Sons

Published: 2013-09-06

Total Pages: 226

ISBN-13: 1118756681

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Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.

Instagram And YouTube Marketing For Business
Instagram And YouTube Marketing For Business

Author: Brandon's Business Guides

Publisher:

Published: 2020-10-02

Total Pages: 160

ISBN-13: 9781989838839

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Introducing How You Can Rapidly Grow Your YouTube Channel & Build a HUGE Instagram Following Even If You've NEVER Uploaded A Video Or Photo Before (Including A Practical Guide For Going Viral On TikTok!) Do you want to create a successful YouTube channel? Do you want to build your tribe of loyal followers on Instagram? Do you want to build a career via Social Media doing something you love and are passionate about? For all the hate it gets, Social Media has opened a lot of doors for a lot of people. And, while Social Media obviously has it's flaws, it is simply a tool, and when this tool is used rightly it can be amazing for spreading love, happiness and positivity. That is exactly what we are here to teach you to do today. To use the incredible power of Social Media to start your YouTube Channel & Instagram account (As Well as TikTok) around your passion, build a loyal following and earn $1000's (Or WAY MORE!) every single month. So, we've made it our mission to give you the best practical blueprint possible to going from 0 subscribers and followers to rapid social media and career success by covering EVERYTHING you need to supercharge your journey. Anyways, here's a tiny slither of what's inside... A Simple 3 Step Guide To Overcoming Your 'Camera Anxiety' To Help You Record Amazing Videos And Take Awesome Photos Effortlessly 7 Almost Unknown (And Completely Free) Ways To Rapidly Get Your First 1000 Followers On Instagram 4 TikTok 'Hacks' To Improve Your Chances Of Your Clips Going Viral What Wildly Successful YouTubers Know About Channel Growth That You Don't (It's Annoyingly Simple) 7 Steps To Creating Your Social Media Brand That Creates You 1000s Of Loyal Customers The Effective 4 Step Guide To Utilizing Instagram And YouTube Ads To Sell Your Products And Services AND Grow Your Audience And SO Much More! So, If You Want The Easy To Follow Blueprint To Sustainable Social Media Success, Then Scroll Up And Click "Add To Cart."

Social Media
Social Media

Author: Grant Kennedy

Publisher: Createspace Independent Publishing Platform

Published: 2016-01-27

Total Pages: 176

ISBN-13: 9781523709144

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A Book That Actually Teaches You How to Solve the "Social Media" Puzzle? Yes - with this amazing guide, you can make sense of the vast array of opportunities in the social media sphere - and choose the ones that suit you best! In this expanded 2nd edition of Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram, you'll be taken through a step-by-step process on how to develop your web presence. This book helps you improve your marketing strategies in many ways: Increased Reach Brand Recognition Lower Marketing Costs Better Interactions with Potential Customers Higher Conversion Rates SEO Optimization and Greater Brand Loyalty Even if you're new to social media marketing, you can easily get started TODAY with Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram. This book helps you research your options, understand the many features available to you, and choose the platform that suits you best. You'll discover how to set up your accounts, find your target audience, promote your business, and reach your goals! With this essential guide, you'll learn the Dos and Don'ts of Social Media Marketing, be inspired by Social Media Marketing Success Stories, and Learn the 10 Things to Keep in Mind. You'll also gain access to the amazing 25 Tips to Social Marketing Success! Don't wait while your competition takes advantage of this valuable opportunity! Read Social Media: Master Social Media Marketing - Facebook, Twitter, YouTube & Instagram right away and take charge of your online marketing space!

Youtube & Instagram Marketing
Youtube & Instagram Marketing

Author: Andrew Proctor

Publisher:

Published: 2020-04-12

Total Pages: 256

ISBN-13:

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Are you looking for an effective way for boosting your marketing with a YouTube channel and do you want to learn how to use Instagram for marketing? If yes, then keep reading... YouTube has got over 1 billion users. To be specific, there are over 1.9 billion people that visit YouTube every month. What's more, each day YouTube viewers gain access to over 1 billion hours of video. Consequently, they end up generating billions of views. To confirm that more people gain access to YouTube, the platform has set up local versions in over 91 countries. People also have the advantage of navigating through YouTube in 80 different languages. Considering the statistics, it is clear that businesses use YouTube to give a boost to their online presence. With more than 1 billion people accessing the platform, it means that it is easy to sell your business. Videos are also watched on an hourly basis on YouTube. This means that uploading the right videos could also attract a large following to your brand. However, in spite of the attractive statistics that YouTube portrays, nothing comes on a silver platter. The strategies that you employ in promoting your brand on YouTube will make a difference. Quite likely, there are thousands of businesses selling the same product you are promoting. Therefore, you have to adopt creative marketing strategies to ensure that you stand out from other businesses. The tips and tricks of promoting your brand and strategies for creating engaging content will also be revealed. Essential tricks that will help you in winning more subscribers to your channels will be an important area that you should pay close attention to. There are challenges that you might face while promoting your brand on YouTube. Instagram is an application that can be used to take pictures and videos. These pictures and videos can be posted on other social media sites, such as Facebook, Twitter, and Flickr. The photos and videos come out square, not the typical wide pictures that you are used to seeing on the computer. When filming a video, you can film for up to fifteen seconds. Millions of users worldwide have the app on their smartphones and other devices. As the app developed, the developers encouraged users to use hashtags to connect with other users. This has been a widely popular way of getting pictures and videos to go viral. When something goes viral, millions of people will see it, making it a hit online. This is a great way to expose yourself to the world. In the app itself, you use the camera on your device to take a picture or video. After the photo is taken, you have the opportunity to run it through filters to change the appearance of the picture or video. The app comes stocked with dozens of different filters, so you can alter the textures, colors, and shapes within the photo that seemed so normal just a moment ago. After you have your photo ready to post to social media, you are able to add hashtags to the photo to describe what it is and what is going on within it. People who are looking at these hashtags will be able to view the content that you have just uploaded. How is Instagram Used? People use Instagram to share their personal videos on social media. However, that is not the only use for the app. Businesses have taken to advertising with it, and others have tried to promote their causes by using it. If you have a message to get across, then Instagram can be a tool to help you do that. Depending on the quality and catchiness of your content, it can then be shared with their friends, and their friends can continue to share it. The impact of one picture can be exponential! Are you ready to get started with youtube and post amazing videos? Are you ready to use Instagram for marketing? The scroll up and CLICK AND BUY NOW!!!

Superfans
Superfans

Author: Pat Flynn

Publisher: Get Smart Books

Published: 2019-08-13

Total Pages: 0

ISBN-13: 9781949709469

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"Want to create a brand that will stand the test of time? Want to build a business that will last, one made to withstand the onslaught of competition, the whims of algorithmic changes, and the unscrupulous efforts of trolls and hackers? The key isn't the best technology, the diverse revenue stream, or the biggest marketing budget. The key is people. If you want to build a business and brand that can't be foiled, you need to cultivate aficionados who will sing your praises, have your back when things get tough, and buy everything you create. You need superfans"--Dust jacket flap