YouthNation

YouthNation

Author: Matt Britton

Publisher: John Wiley & Sons

Published: 2015-04-02

Total Pages: 321

ISBN-13: 1118982525

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Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.


Summary of YouthNation – [Review Keypoints and Take-aways]

Summary of YouthNation – [Review Keypoints and Take-aways]

Author: PenZen Summaries

Publisher: by Mocktime Publication

Published: 2022-11-29

Total Pages: 16

ISBN-13:

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The summary of YouthNation – Building Remarkable Brands In a Youth-Driven Culture presented here include a short review of the book at the start followed by quick overview of main points and a list of important take-aways at the end of the summary. The Summary of The 2015 book "YouthNation" provides useful information on today's young people, who represent a generation, a lifestyle, and a growing phenomenon that will be essential to the success of any business in the future. You will learn the ins and outs of YouthNation with the help of these blinks, which will also assist you in developing an up-to-date strategy for your company. YouthNation summary includes the key points and important takeaways from the book YouthNation by Matt Britton. Disclaimer: 1. This summary is meant to preview and not to substitute the original book. 2. We recommend, for in-depth study purchase the excellent original book. 3. In this summary key points are rewritten and recreated and no part/text is directly taken or copied from original book. 4. If original author/publisher wants us to remove this summary, please contact us at [email protected].


YouthNation

YouthNation

Author: Matt Britton

Publisher: John Wiley & Sons

Published: 2015-04-20

Total Pages: 320

ISBN-13: 1118981146

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Youth is no longer an age—it's a commodity YouthNation is an indispensable brand roadmap to the youth-driven economy. Exploring the idea that youth is no longer an age—it's a commodity that's available to everyone—this book shows what it takes to stay connected, agile, authentic, and relevant in today's marketplace. Readers will learn the ins and outs of the new consumer, and the tools, methods, and techniques that ensure brand survival in the age of perpetual youth. Coverage includes marketing in a post-demographic world, crafting the story of the brand, building engaged communities, creating experiences that inspire loyalty and evangelism, and the cutting-edge tricks that help businesses large and small harness the enormous power of youth. The old marketing models are over, and the status quo is dead. Businesses today have to embody the ideals of youth culture in order to succeed, by tapping the new and rapidly evolving resources n business and in life. When everything is changing at the pace of a teenager's attention span, how do businesses future-fit for long-term success? This book provides a plan, and the thoughts, strategies, and brass tacks advice for putting it into action. Use New-Gen psychographics to target markets Build stronger evangelism with a compelling brand narrative Create loyal communities with immersive and engaging experiences Navigate the radically-changed landscape of the future marketplace In today's hyper-socialized, Facebook fanatic, selfie-obsessed world, youth is the primary driver of business and culture. Smart companies are looking to tap into the fountain of youth, and the others are sinking fast. YouthNation is a roadmap to brand relevancy in the new economy, giving businesses turn-by-turn direction to their market destination.


Forging Germans

Forging Germans

Author: Caroline Mezger

Publisher: Oxford University Press

Published: 2020-02-27

Total Pages: 360

ISBN-13: 0192590464

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Forging Germans explores the German nationalization and eventual National Socialist radicalization of ethnic Germans in the Batschka and the Western Banat, two multiethnic, post-Habsburg borderland territories currently in northern Serbia. Deploying a comparative approach, Caroline Mezger investigates the experiences of ethnic German children and youth in interwar Yugoslavia and under Hungarian and German occupation during World War II, as local and Third Reich cultural, religious, political, and military organizations wrestled over young people's national (self-) identification and loyalty. Ethnic German children and youth targeted by these nationalization endeavors moved beyond being the objects of nationalist activism to become agents of nationalization themselves, as they actively negotiated, redefined, proselytized, lived, and died for the "Germanness" ascribed to them. Interweaving original oral history interviews, untapped archival materials from Germany, Hungary, and Serbia, and diverse historical press sources, Forging Germans provides incisive insight into the experiences and memories of one of Europe's most contested wartime demographics, probing the relationship between larger historical circumstances and individual agency and subjectivity.


Youth for Nation

Youth for Nation

Author: Charles R. Kim

Publisher: University of Hawaii Press

Published: 2017-06-30

Total Pages: 289

ISBN-13: 0824855973

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This in-depth exploration of culture, media, and protest follows South Korea’s transition from the Korean War to the start of the political struggles and socioeconomic transformations of the Park Chung Hee era. Although the post–Korean War years are commonly remembered as a time of crisis and disarray, Charles Kim contends that they also created a formative and productive juncture in which South Koreans reworked pre-1945 constructions of national identity to meet the political and cultural needs of postcolonial nation-building. He explores how state ideologues and mainstream intellectuals expanded their efforts by elevating the nation’s youth as the core protagonist of a newly independent Korea. By designating students and young men and women as the hope and exemplars of the new nation-state, the discursive stage was set for the remarkable outburst of the April Revolution in 1960. Kim’s interpretation of this seminal event underscores student participants’ recasting of anticolonial resistance memories into South Korea’s postcolonial politics. This pivotal innovation enabled protestors to circumvent the state’s official anticommunism and, in doing so, brought about the formation of a culture of protest that lay at the heart of the country’s democracy movement from the 1960s to the 1980s. The positioning of women as subordinates in the nation-building enterprise is also shown to be a direct translation of postwar and Cold War exigencies into the sphere of culture; this cultural conservatism went on to shape the terrain of gender relations in subsequent decades. A meticulously researched cultural history, Youth for Nation illuminates the historical significance of the postwar period through a rigorous analysis of magazines, films, textbooks, archival documents, and personal testimonies. In addition to scholars and students of twentieth-century Korea, the book will be welcomed by those interested in Cold War cultures, social movements, and democratization in East Asia.


The Strange Child

The Strange Child

Author: Andrea Gevurtz Arai

Publisher: Stanford University Press

Published: 2016-03-23

Total Pages: 252

ISBN-13: 0804798567

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The Strange Child examines how the Japanese financial crisis of the 1990s gave rise to "the child problem," a powerful discourse of social anxiety that refocused concerns about precarious economic futures and shifting ideologies of national identity onto the young. Andrea Gevurtz Arai's ethnography details the different forms of social and cultural dislocation that erupted in Japan starting in the late 1990s. Arai reveals the effects of shifting educational practices; increased privatization of social services; recessionary vocabulary of self-development and independence; and the neoliberalization of patriotism. Arai argues that the child problem and the social unease out of which it emerged provided a rationale for reimagining governance in education, liberalizing the job market, and a new role for psychology in the overturning of national-cultural ideologies. The Strange Child uncovers the state of nationalism in contemporary Japan, the politics of distraction around the child, and the altered life conditions of—and alternatives created by—the recessionary generation.


BoneMan's Daughters

BoneMan's Daughters

Author: Ted Dekker

Publisher: Center Street

Published: 2009-04-14

Total Pages: 255

ISBN-13: 1599952602

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They call him BoneMan, a serial killer who's abducted six young women. He's the perfect father looking for the perfect daughter, and when his victims fail to meet his lofty expectations, he kills them by breaking their bones and leaving them to die. Intelligence officer Ryan Evans, on the other hand, has lost all hope of ever being the perfect father. His daughter and wife have written him out of their lives. Everything changes when BoneMan takes Ryan's estranged daughter, Bethany, as his seventh victim. Ryan goes after BoneMan on his own. But the FBI sees it differently. New evidence points to the suspicion that Ryan is BoneMan. Now the hunter is the hunted, and in the end, only one father will stand.


Global Futures in East Asia

Global Futures in East Asia

Author: Ann Anagnost

Publisher: Stanford University Press

Published: 2013-01-09

Total Pages: 328

ISBN-13: 080478468X

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The East Asian economic miracle of the twentieth century is now a fond memory. What does it mean to be living in post-miracle times? For the youth of China, Taiwan, Japan, and South Korea, the opportunities and challenges of the neoliberal age, deeply shaped by global forces in labor markets, powerfully frame their life prospects in ways that are barely recognizable to their parents. Global Futures in East Asia gathers together ethnographic explorations of what its contributors call projects of "life-making." Here we see youth striving to understand themselves, their place in society, and their career opportunities in the nation, region, and world. While some express optimism, it is clear that many others dread their prospects in the competitive global system in which the failure to thrive is isolating, humiliating, and possibly even fatal. Deeply engaged with some of the most significant theoretical debates in the social sciences in recent years, and rich with rare cross-national comparisons, this collection will be of great interest to all scholars and students interested in the formation of subjects and subjectivities under globalization and neoliberalism.