Read and Download eBook Full
Author: Marva L. Goldsmith
Publisher: Createspace Independent Pub
Published: 2012-01-18
Total Pages: 52
ISBN-13: 9781468101652
DOWNLOAD EBOOKBranding You, Inc. is a self-help guide to personal branding. It is a workbook that outlines the essential steps to personal branding without all the complicated theories. Focused exercises will help you differentiate yourself from others and develop a strategy for branding in the career and business marketplace.
Author: Susan Chritton
Publisher: John Wiley & Sons
Published: 2014-07-14
Total Pages: 381
ISBN-13: 1118915550
DOWNLOAD EBOOKThe simple guide to managing your personal brand, a vital element of success in the professional world Personal Branding For Dummies, 2nd Edition, is your guide to creating and maintaining a personal trademark by equating self-impression with other people's perceptions. This updated edition includes new information on expanding your brand through social media, online job boards, and communities, using the tried and true methods that are the foundation of personal branding. Marketing your skills and personality, and showing the rest of the world who you are, gives you a competitive edge. Whether you're looking for your first job, considering changing careers, or just want to be more viable and successful in your current career, this guide provides the step-by-step information you need to develop your personal brand. Distinguishing yourself from the competition is important in any facet of business, and the rise of personal branding has evolved specifically to help candidates stand out from the global talent pool. Establishing a professional presence with a clear and concise image, reputation, and status is a must, whether you're a new grad or an accomplished executive. Personal marketing has never been more important, and your personal brand should communicate the best you have to offer. Personal Branding For Dummies, 2nd Edition, leads you step by step through the self-branding process. Includes information on how to know the "real" you Explains how to develop a target market positioning statement Helps you make plans for your personal brand communications Instructs you with ways to make your mark on your brand environment The book also discusses continued brand building, demonstrating your brand, and the 10 things that can sink your brand. A personal brand is more than just a business card and a resume. It should be exquisitely crafted to capture exactly the image you wish to project. Personal Branding For Dummies, 2nd Edition provides the information, tips, tricks, and techniques you need to do it right.
Author: Cynthia Johnson
Publisher: Lorena Jones Books
Published: 2019-02-05
Total Pages: 226
ISBN-13: 0399581375
DOWNLOAD EBOOKThe indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Author: Tonda Soliz
Publisher:
Published: 2021-08-10
Total Pages: 140
ISBN-13:
DOWNLOAD EBOOKA strong brand stands out in the crowd - and gains more sales, increased awareness, and better customer experiences as a result. But branding isn't just for companies. Professionals each have their own story to tell and goals, skills, and expertise to share. In today's increasingly digital world, a personal brand is no longer a nice-to-have; it's expected. If you're seeking new ways to utilize your talent or be tapped for unique tasks and promotions in your job, this book will help you enjoy long-term success modeled after the success of famous brands like Steve Harvey, Taylor Swift, and Beyoncé, to name a few. From these well-known brands, you may learn how to update your brand to stand out from the crowd and create a captivating personal brand that will propel your career higher.
Author: Roman Alexander Wellington
Publisher: Wellington Press, LLC
Published: 2020-05-01
Total Pages: 46
ISBN-13: 1636730280
DOWNLOAD EBOOKThe 5-Minute Guide To Personal Branding is for entrepreneurs who want to establish themselves as a brand or as an Influencer or Thought Leader in their niche. It's also for those who are interested in learning how to leverage the power of personal branding to help bring more awareness to their business brand, but might not know where to start. This book, the fifth in the acclaimed "Wellington’s 5-Minute Guides For Success” series, covers in a short and easy to understand way, such topics as: ✔️ Understanding Personal Branding ✔️ 3 Ways To Start Your Personal Brand ✔️ How To Increase Credibility For Your Personal Brand ✔️ 4 Common Mistakes Made In Personal Branding ✔️ 7 Awesome Benefits Of Building Your Personal Brand & Becoming An "Influencer" In Your Niche ✔️ Networking With Other Big Brands & Influencers In Your Niche ✔️ Essential Resources You'll Need For Your Entrepreneurial Journey ⚜️ About The Wellington’s 5-Minute Guides For Success Series ⚜️ Roman Alexander Wellington decided to launch a series of beginner-focused, “short reads” style books, focused on the most essential areas of success that could be read quickly and referred back too often by new entrepreneurs. "Wellington's 5-Minute Guides For Success" Cover Topics Including: Entrepreneurship Mindset Leadership Business Branding & Personal Branding Content Marketing Digital Marketing While Mr. Wellington’s full-length books focus more in-depth on each subject area, the 5-Minute Guides are intended to provide beginner-friendly tips, strategies, explanations, and reference points. These guides are for readers who are looking for more information on one of the covered topic areas, but don’t have several hours to sit and read a full-length book on it. He hoped this “short read” style would help him reach readers just starting their entrepreneurial journey who may be interested in building businesses or brands of their own, and we’re looking for a simple way to start learning what was required. The books within the “Wellington’s 5-Minute Guides For Success” series are not intended to provide in-depth coverage of each topic, nor are they for readers with extensive previous experience (although they could certainly be helpful refreshers). They are intended to help a beginner understand the basics, and help aspiring entrepreneurs avoid getting “information overload”. By providing shorter, less complex, and more easily digestible information, Mr. Wellington hoped that it would be enough to spark the interest of his readers, encourage them to learn more, and provide the initial knowledge needed for them to take their first steps in their entrepreneurial journey. ⚜️ About The Author: Roman Alexander Wellington ⚜️ Roman Alexander Wellington is an American business magnate who has founded nine companies, comprising dozens of brands, and has 20-years of experience in Digital Marketing, Public Relations, and Corporate Branding. He is a second-generation public relations specialist, is ranked as one of the Top 10 Digital Marketing Consultants in the USA, has founded three award-winning Marketing and Public Relations firms, and is a Best-Selling Author who has written 20+ books on the subjects of Entrepreneurship, Leadership, Branding, and Digital Marketing.
Author: Talaya Waller
Publisher: Springer Nature
Published: 2020-04-15
Total Pages: 170
ISBN-13: 3030437442
DOWNLOAD EBOOKThis book is the definitive resource for understanding the phenomena and process of personal brand management as it becomes increasingly valued in a global economy. By providing a research-based, theoretical framework, the author distills the concept of personal branding as it is applicable to individuals throughout all stages of career development as well as across industries and disciplines. Extensively researched with numerous case studies, this book clearly outlines the strategic process of evaluating the economic value of a personal brand to manage and scale it accordingly. The author, an expert in the field of personal brand strategy and management, argues that a business is what a person or organization does, but the brand is what people expect from that person or organization. The two must align, and the book’s conceptual framework explains the theory and practice behind personal branding to accomplish this synergism. The consequence of the digital age is unprecedented visibility for individuals and businesses. As they engage with one another in more and more virtual spaces, the need for understanding and managing the evolving complexity of this ‘personal’ engagement is an economic reality. For this reason, the framework in this title provides insight and perspective on all phases of a brand in its recursive life cycle both on and offline. By providing clarity and structure to the topic as well as practical theory for its application, this title is the ultimate primer on personal branding in theory and practice.
Author: Dario Sipos
Publisher: Dwr-Distribution Wholesale Representation D.O.O.
Published: 2021-09-17
Total Pages: 138
ISBN-13: 9789534903131
DOWNLOAD EBOOKDigital Personal Branding is your guide to developing a personal online brand: Why it matters, how to approach it, and how to manage a personal brand successfully. No one can tell your story better than you can. This book will teach you how to do precisely that. After reading Digital Personal Branding, you will know: How successful digital personal branding brings you influence in the modern world What steps to take to make your digital personal brand work online How to display your skills and personal brand so you become the best candidate for career and business opportunities The content marketing process, story branding, useful tools, and how all these parts come together to work as a productive marketing machine for your personal brand A set of actionable digital personal branding steps that you can do quickly to become more successful in work and life You will be entirely ready to start and run your digital personal branding and marketing processes continuously and consistently. Never again worry about a job by becoming noticeable in your field. Digital Personal Branding is a must-read for everyone that wants to develop their personal brand and become influential. Perfect for professionals, entrepreneurs, and college students.
Author: Jerry S. WILSON
Publisher: AMACOM Div American Mgmt Assn
Published: 2008-07-16
Total Pages: 252
ISBN-13: 0814410693
DOWNLOAD EBOOKWhether we realize it or not, we are all brands. We all have qualities that shape and influence how the people in our lives see us—and how we see ourselves. Nationally respected brand experts Jerry Wilson and Ira Blumenthal have helped some of the most exceptional companies and individuals in the world perfect their images. Now, in Managing Brand You, they reveal their proven seven-step process for personal brand building. Using illuminating examples from successful corporations like Coca-Cola and Starbucks as well as high-profile celebrities like Bono and Oprah, Managing Brand You gives readers a step-by-step guide for conducting a self analysis, creating a unique identity, defining their objectives, discovering their passions, creating a plan, putting that plan into action, and monitoring their progress. Wise and insightful, this book will help readers identify what it is that makes them unique and communicate it in a way that guarantees them success.
Author: William Arruda
Publisher: ASTD
Published: 2019
Total Pages: 0
ISBN-13: 9781949036756
DOWNLOAD EBOOKA successful personal brand is based on authenticity. In Digital You: Real Personal Branding in the Virtual Age, branding pioneer William Arruda guides you to discover the questions that will help you uncover your brand and the methods to master delivering your unique brand value, both in person and virtually. Branding isn't about being famous, Arruda says; it's about being selectively famous.
Author: Dorothy Tannahill-Moran
Publisher: CreateSpace
Published: 2015-05-13
Total Pages: 178
ISBN-13: 9781508834687
DOWNLOAD EBOOKPardon me, your brand is showing! Except maybe your brand, what you offer to others isn't clear at all. Maybe you've felt like your tongue got stuck in your throat at networking meetings when people asked, "So, what is it that you do?" You never have to be caught in the headlights again. Even better, you can create the kind of image for yourself that helps you lock down jobs, makes promotions a snap, and gain the respect of your peers. You'll do that by taking a short and easy journey, guided gently by the hands of a pro who's worked with hundreds of people just like you. Designed in workbook form, you'll both learn and write the template for your own personal brand at the same time - crafting a brand that's in alignment with your goals. Discover: - How to figure out what your personal brand truly is - Why your personal brand is vital to your career path - How to communicate and demonstrate your brand at work, on social media and what other critical places you want to reinforce that branding - How to do damage control when you blunder (which will happen at some point) - How to reinvent and change your brand when your goals change Don't get stuck in dead-end jobs or be overlooked anymore. When you complete this workbook your own brand will pop out like the "S" on Superman's chest. You'll be comfortable telling others what you're all about. Best of all, your branding will be aligned with your dreams. If you liked "What Color Is My Parachute" or No More Monday's: Fire Yourself-and Other Revolutionary Ways to Discover Your True Calling at Work", you'll want to add this book to your list. "Easy to read and a snap to go through and institute. I can see where anyone would benefit, whether they're just starting their career or reinventing themselves. This is a classic I'll refer to if I ever decide to switch careers again."- Amazon Reviewer
