The Assignment
The Assignment

Author: Liza Wiemer

Publisher: Ember

Published: 2021-08-31

Total Pages: 337

ISBN-13: 0593123190

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Inspired by a real-life incident, this riveting novel explores the dangerous impact discrimination and antisemitism have on one community when a school assignment goes terribly wrong. Would you defend the indefensible? That's what seniors Logan March and Cade Crawford are asked to do when a favorite teacher instructs a group of students to argue for the Final Solution--the Nazi plan for the genocide of the Jewish people. Logan and Cade decide they must take a stand, and soon their actions draw the attention of the student body, the administration, and the community at large. But not everyone feels as Logan and Cade do--after all, isn't a school debate just a school debate? It's not long before the situation explodes, and acrimony and anger result. Based on true events, The Assignment asks: What does it take for tolerance, justice, and love to prevail? "An important look at a critical moment in history through a modern lens showcasing the power of student activism." --SLJ

Teaching Autoethnography
Teaching Autoethnography

Author: Melissa Tombro

Publisher: Open SUNY Textbooks

Published: 2016-04-29

Total Pages:

ISBN-13: 9781942341314

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Teaching Autoethnography: Personal Writing in the Classroom is dedicated to the practice of immersive ethnographic and autoethonographic writing that encourages authors to participate in the communities about which they write. This book draws not only on critical qualitative inquiry methods such as interview and observation, but also on theories and sensibilities from creative writing and performance studies, which encourage self-reflection and narrative composition. Concepts from qualitative inquiry studies, which examine everyday life, are combined with approaches to the creation of character and scene to help writers develop engaging narratives that examine chosen subcultures and the author's position in relation to her research subjects. The book brings together a brief history of first-person qualitative research and writing from the past forty years, examining the evolution of nonfiction and qualitative approaches in relation to the personal essay. A selection of recent student writing in the genre as well as reflective student essays on the experience of conducting research in the classroom is presented in the context of exercises for coursework and beyond. Also explored in detail are guidelines for interviewing and identifying subjects and techniques for creating informed sketches and images that engage the reader. This book provides approaches anyone can use to explore their communities and write about them first-hand. The methods presented can be used for a single assignment in a larger course or to guide an entire semester through many levels and varieties of informed personal writing.

Chief Marketing Officers at Work
Chief Marketing Officers at Work

Author: Josh Steimle

Publisher: Apress

Published: 2016-08-04

Total Pages: 330

ISBN-13: 1484219317

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Read 29 in-depth, candid interviews with people holding the top marketing roles within their organizations. Interviewees include CMOs and other top marketers from established companies and organizations—such as Linda Boff of GE, Jeff Jones of Target, and Kenny Brian of the Harvard Business School—to startups—such as Matt Price of Zendesk, Seth Farbman of Spotify, and Heather Zynczak of Domo. Interviewer Josh Steimle (contributor to business publications such as Forbes, Mashable, and TechCrunch and founder of an international marketing agency) elicits a bounty of biographical anecdotes, professional insights, and career advice from each of the prominent marketers profiled in this book. Chief Marketing Officers at Work: Tells how CMOs and other top marketers from leading corporations, nonprofits, government entities, and startups got to where they are today, what their jobs entail, and the skills they use to thrive in their roles. Shows how top marketing executives continuously adapt to changes in technology, language, and culture that have an impact on their jobs. Locates where the boundaries between role of CMOs and the roles of CEOs, CTOs, and COOs are blurring. Explores how the CMO decisions are now driven by data rather than gut feelings. The current realities in marketing are clearly revealed in this book as interviewees discuss the challenges of their jobs and share their visions and techniques for breaking down silos, working with other departments, and following the data. These no-holds-barred interviews will be of great interest to all those who interact with marketing departments, including other C-level executives, managers, and other professionals at any level within the organization.

His Bloody Project
His Bloody Project

Author: Graeme Macrae Burnet

Publisher: Saraband

Published: 2022-03-29

Total Pages: 328

ISBN-13: 1913393607

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Shortlisted for the Booker Prize and an international bestseller: a brilliant meditation on truth, power, and (in)sanity. A BBC Radio 4 Book Club pick The year is 1869. A brutal triple murder in a remote community in the Scottish Highlands leads to the arrest of a young man by the name of Roderick Macrae. A memoir written by the accused makes it clear that he is guilty, but it falls to the country’s finest legal and psychiatric minds to uncover what drove him to commit such merciless acts of violence. Was he insane? Only the persuasive powers of his advocate stand between Macrae and the gallows. Graeme Macrae Burnet tells an irresistible and original story about the provisional nature of truth, even when the facts seem clear. His Bloody Project is a mesmerising literary thriller set in an unforgiving landscape where the exercise of power is arbitrary.

Strategic Writing for UX
Strategic Writing for UX

Author: Torrey Podmajersky

Publisher: O'Reilly Media

Published: 2019-06-12

Total Pages: 195

ISBN-13: 1492049360

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When you depend on users to perform specific actions—like buying tickets, playing a game, or riding public transit—well-placed words are most effective. But how do you choose the right words? And how do you know if they work? With this practical book, you’ll learn how to write strategically for UX, using tools to build foundational pieces for UI text and UX voice strategy. UX content strategist Torrey Podmajersky provides strategies for converting, engaging, supporting, and re-attracting users. You’ll use frameworks and patterns for content, methods to measure the content’s effectiveness, and processes to create the collaboration necessary for success. You’ll also structure your voice throughout so that the brand is easily recognizable to its audience. Learn how UX content works with the software development lifecycle Use a framework to align the UX content with product principles Explore content-first design to root UX text in conversation Learn how UX text patterns work with different voices Produce text that’s purposeful, concise, conversational, and clear

Big Career in the Big City
Big Career in the Big City

Author: Vicki Salemi

Publisher:

Published: 2010

Total Pages: 232

ISBN-13:

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According to a poll by Time Out New York, 80 percent of young people say they want to live in New York City. The vast majority of these people, however, don't know how to make this goal a reality. Those who do are often surprised at how difficult living and working can be in the city that never sleeps. Big Career in the Big City spotlights what to expect from life in New York, written in a hip, conversational tone that young people will appreciate and relate to. After completing worksheets to assess whether they're cut out for life in the Big Apple, readers will learn how to score great jobs, meet new people, and develop their career brand. Plus, readers are given advice straight from New York recruiters about how to overcome the distance barrier and stand out from native applicants. This one-of-a-kind guide also deals with the logistics of moving to a new city; reveals how to cope with unfamiliar and sometimes stressful living arrangements; and offers suggestions on how to stick to a budget and stretch the almighty dollar.

Writing Is Designing
Writing Is Designing

Author: Michael J. Metts

Publisher: Rosenfeld Media

Published: 2020-01-14

Total Pages: 202

ISBN-13: 1933820608

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Without words, apps would be an unusable jumble of shapes and icons, while voice interfaces and chatbots wouldn't even exist. Words make software human–centered, and require just as much thought as the branding and code. This book will show you how to give your users clarity, test your words, and collaborate with your team. You'll see that writing is designing.

The Name Jar
The Name Jar

Author: Yangsook Choi

Publisher: Knopf Books for Young Readers

Published: 2013-10-30

Total Pages: 42

ISBN-13: 0307793443

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A heartwarming story about the new girl in school, and how she learns to appreciate her Korean name. Being the new kid in school is hard enough, but what happens when nobody can pronounce your name? Having just moved from Korea, Unhei is anxious about fitting in. So instead of introducing herself on the first day of school, she decides to choose an American name from a glass jar. But while Unhei thinks of being a Suzy, Laura, or Amanda, nothing feels right. With the help of a new friend, Unhei will learn that the best name is her own. From acclaimed creator Yangsook Choi comes the bestselling classic about finding the courage to be yourself and being proud of your background.